Client Start Year End Year
P&G 2003 Current
Coca-Cola 2005 Current
Dunkin' Donuts 2018 Current
Intel 2012 Current
MillerCoors 2010 Current
Alcon 2012 Current
Purina [Nestle] 2012 Current
Campbell's Soup Company 2018 Current
Abbott 2018 Current
TracFone 2017 Current

Arc is the world’s leading retail-activation agency, with capabilities in shopper marketing, promotions, e-commerce, mobile, packaging, retail design and more.

Our Belief: People used to go shopping. Now people are shopping. Anytime. Anywhere. From any device. People have never had more control. Brands have never had less.

Our Purpose: In a world where anyone can resist brands, we make yours irresistible.

  • Elizabeth  Harris

    Elizabeth Harris

    Chief Strategy Officer

    Elizabeth has turned her natural curiosity about people into a rewarding career. An expert in helping brands tap into the needs, desires and behaviors of shoppers, Elizabeth has played strategy lead on such brands as MillerCoors, Walgreens and Intel. Today, she leads shopper-marketing strategy and a team of 24 strategists across a portfolio of clients that demand both creative excellence and significant business results.
  • Chris  Cancila

    Chris Cancila

    Chief Creative Officer

    Chris combines the best of creativity with the speed of retail. He has dedicated his entire career around crafting immersive marketing solutions that build brands and drive action. Chris has led high-profile creative initiatives for major retail brands such as P&G, MillerCoors, Conagra, McDonald’s, Samsung, Frito-Lay and Mike’s Hard Lemonade, and has overseen past AOR in-store creative for Walmart.
  • Soche  Picard

    Soche Picard

    Chief Executive Officer

    Soche brings to Arc one of the smartest minds in the retail-activation space, from both strategic planning and business leadership perspectives. As CEO, she is charged with expanding Arc’s client base (Coke, Intel, TracFone, P&G, etc.), bolstering our leading position in the retail-activation marketplace and enhancing connectivity within Publicis Groupe. Previously, Soche led Team Unilever Shopper, a 200-person, 10-location team charged with growing Unilever’s brands at leading retailers and e-tailers like Walmart, Amazon, CVS and more.