Creative

Cases

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  Tufts Health RITogether Medicaid Plan - Rhode Island ​

  Tufts Health Plan - Harvard Pilgrim

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  Open Enrollment Campaign

  Massachusetts Health Connector

News

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  Series of minority-entrepreneur events taking place in Springfield | WWLP

  ASG's CEO and Founder, Josiane Martinez was a featured speaker for the Commonwealth Corporation Latinx Business Roundtable Series. A series of Minority-Entrepreneur events kicked-off in Springfield Wednesday evening.

  WWLP, 09/08/2022

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  Let’s use what worked during COVID-19 to meet addiction, housing and other challenges | Cognoscenti

  By many measures, Massachusetts has pulled through the COVID-19 crisis stronger than the nation at large, despite initial challenges in getting vaccines to low-income communities of color. In doing so we changed the paradigm on how to address a public health crisis with a historic commitment to peer-to-peer, grassroots outreach and multicultural marketing that helped our most vulnerable communities get vaccinated.

  WBUR, 11/15/2021

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  To Overcome COVID Vaccine Skepticism In Mass., We Need A Multicultural Approach  | Cognoscenti

  In Massachusetts, only 11% of Black residents and 32% of Latinos say they will take a COVID vaccine as soon as it is available to them, writes Josiane Martinez. To boost vaccination rates, we need a culturally competent, multilingual plan that addresses health disparities and mistrust in government.

  WBUR, 02/01/2021

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  How diversity and inclusion can drive business recovery in Boston: An executive discussion - Boston Business Journal

  Boston Business Journal and event partner, JPMorgan Chase, recently held a virtual discussion with a group of industry leaders to discuss how diversity and inclusion initiatives intersect with economic recovery efforts.

  Boston Business Journal, 12/01/2020

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  Josiane Martinez on Boston's Wealth Gap and What We Can Do Differently | Eastern Bank

  We sat down to discuss closing the wealth gap and how communities of color can recover from the current economic downtown and learned more about the work Martinez is doing as the founder and CEO of Archipelago Strategies Group.

  Eastern Bank, 07/06/2020

Clients

About

Archipelago Strategies Group (“ASG”) is a full-service agency based in Boston. In 2013, Latina social marketing expert Josiane Martinez founded ASG with a vision of “marketing with purpose.” ASG helps organizations connect with diverse audiences through integrated, multi-channel, and multicultural campaigns - increase access to health care, education, economic opportunities, and more.

ASG specializes in social marketing, which applies marketing principles and techniques to create, communicate, and deliver influential content to achieve an equitable common good. This approach has proven successful in serving more than 200 clients in Massachusetts, nationally, and internationally in the government, health care and nonprofit sectors since our founding.

ASG is a certified Minority-Owned, Woman-Owned, and LGBTQ- Owned business enterprise, and was recognized as the 2017 Minority-Owned Small Business of the Year by the U.S. SBA. Three-quarters of ASG’s staff are bilingual in Spanish/English and Portuguese/English - this unique language capacity allows ASG to encourage diverse communities across the Commonwealth to grow and thrive.

People

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  Myer Henderson

  Director of Business Development

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  Paulina Rodriguez

  Associate Director of Marketing, Client Services & Delivery

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  Fred Martins

  Creative Director

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  Gaby Quintero

  SVP of Client Services & Delivery

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  Josiane Martinez

  Founder & CEO