About

Archipelago Strategies Group (“ASG”) is a full-service agency based in Boston. In 2013, Latina social marketing expert Josiane Martinez founded ASG with a vision of “marketing with purpose.” ASG helps organizations connect with diverse audiences through integrated, multi-channel, and multicultural campaigns - increase access to health care, education, economic opportunities, and more.

ASG specializes in social marketing, which applies marketing principles and techniques to create, communicate, and deliver influential content to achieve an equitable common good. This approach has proven successful in serving more than 200 clients in Massachusetts, nationally, and internationally in the government, health care and nonprofit sectors since our founding.

ASG is a certified Minority-Owned, Woman-Owned, and LGBTQ- Owned business enterprise, and was recognized as the 2017 Minority-Owned Small Business of the Year by the U.S. SBA. Three-quarters of ASG’s staff are bilingual in Spanish/English and Portuguese/English - this unique language capacity allows ASG to encourage diverse communities across the Commonwealth to grow and thrive.