News
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Cheil Unites North America Agencies to Target Mid-Market Gap
Cheil North America has launched Cheil Agency Network, bringing five agencies under shared leadership to better serve mid-market brands
AdWeek, 08/12/2025
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Cheil Combines LWD, McKinney Media To Form 'Attention Arc' 07/21/2025
The day-to-day operations will be led by two co-presidents who to report to Joe Maglio, President-Cheil North America and CEO of both McKinney and Barbarian.
mediapost, 07/18/2025
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Cheil North America Launches Media Agency Attention Arc
Cheil North America has launched Attention Arc, a full-service media agency formed by merging McKinney Media and LWD, to centralize media operations across its network and serve mid-market clients with performance-driven transparency.
AdWeek, 07/17/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Sherwin-Williams | 2008 | Current |
| Nikon | 2022 | Current |
| Shoe Show | 2024 | Current |
| Garner Foods (Texas Pete) | 2024 | Current |
| Endurance Warranty Services | 2021 | Current |
| University of Maryland Global Campus | 2019 | Current |
| Tommy John | 2020 | Current |
| Cuisinart | 2020 | Current |
| Burlington | 2020 | Current |
| First Citizens Bank | 2025 | Current |
About
We’re a modern media agency built for brands that need every dollar to work harder AND smarter.
Attention Arc brings together the strengths of McKinney Media and LWD, united by a shared belief: every moment is an opportunity. Even this one. We use media (words in this case) intentionally and effectively to attract the right audiences, resonate with them, and convert awareness into action.
It’s as simple, and as difficult, as that.
Like many media agencies, we have the tools, clients, and talent you’d expect. What sets us apart is how we make it matter, with deeper audience insight, full-funnel thinking, and performance-driven execution that turns strategy into results.
We blend creativity and analytics to deliver smarter targeting, sharper attribution, and more effective campaigns. Our proprietary tools work alongside industry standards to connect media decisions directly to business outcomes.
We believe there’s an arc for every challenge, and how we move through it makes all the difference. We bring passion, expertise, and intention to guide that journey. And we find it fun, challenging, thought-provoking, and deeply rewarding.
Thanks for taking the time to learn more about us.
Whether you’re a prospective client, future team member, or media partner ready to push past the status quo. If anything here sparked your curiosity, let’s keep the conversation going.
People
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Asieya Pine
Co-President
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Swapnil Patel
Co-President
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Ben Speight
EVP - Media Strategy & Client Services
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Cristina Ferruggiari
EVP - Media Investment & Optimization
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Carolyn Sura
EVP - Broadcast Investments
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Tyler Hudgins
EVP - Data Analytics & Technology
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Leslie Dement
EVP - People & Experience