News
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Cheil Unites North America Agencies to Target Mid-Market Gap
Cheil North America has launched Cheil Agency Network, bringing five agencies under shared leadership to better serve mid-market brands
AdWeek, 08/12/2025
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Cheil Combines LWD, McKinney Media To Form 'Attention Arc' 07/21/2025
The day-to-day operations will be led by two co-presidents who to report to Joe Maglio, President-Cheil North America and CEO of both McKinney and Barbarian.
mediapost, 07/18/2025
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Cheil North America Launches Media Agency Attention Arc
Cheil North America has launched Attention Arc, a full-service media agency formed by merging McKinney Media and LWD, to centralize media operations across its network and serve mid-market clients with performance-driven transparency.
AdWeek, 07/17/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Sherwin-Williams | 2008 | Current |
| Nikon | 2022 | Current |
| Shoe Show | 2024 | Current |
| Garner Foods (Texas Pete) | 2024 | Current |
| Endurance Warranty Services | 2021 | Current |
| University of Maryland Global Campus | 2019 | Current |
| Tommy John | 2020 | Current |
| Cuisinart | 2020 | Current |
| Burlington | 2020 | Current |
| First Citizens Bank | 2025 | Current |
About
We exist to restore intention to media.
Because when decisions are intentional, measurable growth follows.
We’re a media agency built for brands that value:
- Senior-level commitment, not rotating support
- Audience-driven insights, not surface-level thinking
- Distinctive strategy, not commoditized plans
- Human-led, tech-accelerated scale, not autopilot execution
Everything we do is in service of driving measurable growth. We believe how you invest matters just as much as where you invest. Which is why we focus on turning deep audience understanding into strategic roadmaps that drive your brand's success.
People
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Asieya Pine
Co-President
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Swapnil Patel
Co-President
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Ben Speight
EVP - Media Strategy & Client Services
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Cristina Ferruggiari
EVP - Media Investment & Optimization
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Carolyn Sura
EVP - Broadcast Investments
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Tyler Hudgins
EVP - Data Analytics & Technology
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Leslie Dement
EVP - People & Experience