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Creative
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9/11 Memorial & Museum
American Cancer Society Cancer Action Network (ACS CAN): Fight Cancer. Make Time.
American Cancer Society Cancer Action Network (ACS CAN)
Cases
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News
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Avoq Names Kelli Parsons as Chief Executive Officer - Avoq
Avoq has appointed Kelli Parsons as Chief Executive Officer and member of the Board, effective February 2, 2026.
Avoq, 01/13/2026
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You Can't Advertise Your Way Out of a Regulatory Crisis - Avoq
Partner and Public Affairs Lead Jeff Smokler argues that underinvesting in public affairs has become a strategic liability, and that influencing how the system evolves is now a business imperative.
Avoq, 03/04/2026
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Are You Addressing Your AI Audience? - Avoq
Generative engine optimization (GEO) affects how AI platforms describe and cite your brand and key issues. Learn how you can stay ahead.
Avoq, 01/26/2026
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2026 Media Habits Report: 96% of D.C. Policy Insiders Now Use AI Daily - Avoq
The Policy Insiders’ Media Habits report surveys 300 Washington, D.C., policy insiders to understand how they consume news and information.
Avoq, 03/27/2026
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Clarifying Purpose in Public Health Communications - Avoq
Discover how public health leaders can drive real progress through purpose, partnership, and trust in this new O’Dwyer’s op-ed.
Avoq, 10/23/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Perdue Farms | 2024 | Current |
| PBS | 2018 | Current |
| JPMorgan Chase | 2020 | Current |
| 2011 | Current | |
| Williams | 2015 | Current |
| 9/11 Memorial & Museum | 2021 | Current |
| eBay | 2023 | Current |
| American Water | 2014 | Current |
| Whitman-Walker Health | 2026 | Current |
| American Cancer Society Cancer Action Network (ACS CAN) | 2010 | Current |
About
Avoq is a national integrated communications firm that helps companies, organizations and industries elevate ideas, build brands, and tackle reputation or policy challenges. We combine communications and advocacy to creatively shape narratives, manage brand reputation, influence national debates, and engage the audiences you need to reach.
We embrace an ethos of creative advocacy — informed thinking, fresh perspectives, and unique solutions — to drive outcomes with the right audiences at the right time. We don’t start with an idea; we start with a hypothesis. But instead of relying on intuition, our network of more than 200 professionals expertly meets today’s complex communications and policy challenges with a thoughtful, evidence-based approach that blends data, insights, and creativity.
We think unconventionally and examine problems from all sides to find the right solution for you.
People
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Kelli Parsons
Chief Executive Officer
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Andrea Hagelgans
Partner & Reputation Management Lead
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Jeff Smokler
Partner & Public Affairs Lead
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Kevin Richards
Partner & Chief Creative Officer
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Mike Melia
Head of Media Network
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Yoni Gedan
Partner & Audience Intelligence & Performance Lead
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Maggie Bergin
Partner & Head of Client Experience
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Dan Sallick
Co-Founder & Managing Partner
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Paul Frick
Co-Founder & Managing Partner
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Eric Sedler
Managing Partner & Co-Founder
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Jimmy Ryan
Managing Partner & Co-Founder
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Steve Elmendorf
Managing Partner & Co-Founder