For almost 10 years, we designed, developed and deployed a fully integrated campaign on behalf of America’s freight rail industry. At the onset of each new campaign we conducted in-depth research with our target audience and use key findings to shape the message environment. The campaign spans TV, radio, digital, social, thought leadership and even events, all driving back to a content-rich, mobile-friendly web experience. One of the most recent iterations of the campaign leaned into an industry in transformation, and how railroads are implementing cutting-edge technology to meet new demand in an ever-evolving economy.