We connect brands to the future by helping clients see farther. BAKER has a relentless desire to make a business difference through creative design thinking and visionary solutions that resonate emotionally with consumers, stay relevant over time, and work hard to build sales.

For over 35 years, BAKER has successfully stretched the thinking of many Fortune 500 companies by following an operating philosophy based on four simple cultural pillars:

Be New - connect the familiar with the unfamiliar to create new brand meaning. Be Relevant - brilliantly speak to the evolving needs of the consumer.

Be Accountable - the "best design sells the most product. Be Collaborative - nobody works well with narcissistic jerks.