• Barbarian

    Barbarian's Wins Best Product Launch Campaign at 2021 Digiday Awards

    Barbarian's Ghost Stores launch for Fenty Eau De Parfum with Fenty Beauty won Best Product Launch Campaign at the 2021 Digiday Awards

    Digiday, 12/16/2021

  • Barbarian Hires Four Top Directors as it Powers Up Recruitment Drive

    Barbarian Hires Four Top Directors as it Powers Up Recruitment Drive

    Barbarian, the fast-growing digital creative agency backed by Cheil has made a series of senior appointments as it builds a high-powered management team to match recent client and new business momentum: Melissa Fry – Dir. People & Culture, Adam Smith – Creative Technology Director, Jo Hayes – Director of Data Insights and Analytics and Shannon Rutkowsky – Dir. Production and Business Management.

    ADWEEK, 12/17/2021

  • The Drum Awards for Experience 2021 - Results

    Barbarian's Ghost Stores Launch for Fenty Eau du Parfum Takes Home Pivot Experience of the Year Honor at The Drum's Experience Awards

    The Drum, 12/07/2021

  • Chief Marketer 200 — Top Marketing Agencies of 2021

    Chief Marketer 200 — Top Marketing Agencies of 2021

    Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief Marketer, we present the industry’s only comprehensive list of the best brand engagement and activation agencies across 11 categories and specialties serving the U.S. Barbarian among the listed.

    Chief Marketer, 12/01/2021

  • London International Awards — Social Media & Influencers Winners

    Barbarian wins bronze at the London International Awards in the Social Media & Influencers: Live Stream category for Mucinex Sickwear campaign.

    LIA, 11/17/2021

Client Start Year End Year
Sprinklr 2020 2020
Samsung 2010 Current
Reckitt (Mucinex, KY, Durex) 2020 2020
RangeMe 2021 2021
Northwestern Mutual 2021 Current
NARS 2020 2020
L'Oreal (Kiehl's, Essie) 2018 2019
Kendo Brands 2021 Current
JBL 2017 Current
Cetaphil 2020 Current

Barbarian is a full-service creative digital advertising agency headquartered in New York City. Since 2001, Barbarian has been creating the future faster and transforming brands through creativity, innovation and technology. What matters is not what we’ve done and where we’ve been but where we’re going and what we're about to do next. Barbarian is a part of the Cheil Worldwide holding company.

  • Melissa Fry

    Melissa Fry

    Director of People and Culture

  • Steven Moy

    Steven Moy


  • Eliza Yvette Esquivel

    Eliza Yvette Esquivel

    Chief Strategy Officer

  • Courtney Berry

    Courtney Berry

    Managing Director

  • Resh Sidhu

    Resh Sidhu

    Executive Creative Director

  • Sunny Nan

    Sunny Nan

    Director, Technology

  • Alec Troxell

    Alec Troxell

    Director, Business Development & Marketing

  • Mark Ruby

    Mark Ruby

    Director, Finance and Operations