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Creative
Cases
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Samsung
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JBL
News
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Barbarian and the Gist Launch the Women’s Sports Report and Future of Fandom Survey | LBBOnline
Little Black Book, Backed by new research and audience insights, the reports map out how brands can authentically engage with women’s sports fans across channels, platforms, and generations.
LBB, 05/22/2025
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Barbarian names Adam Gloo chief creative officer | Ad Age Creativity
Adam Gloo joins Barbarian after a seven-year run at Spcshp.
Ad Age, 03/04/2025
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Top 5 music campaigns: Duolingo, Deezer, Albert Heijn, Resy, LifeBridgeHealth | Ad Age News
From a curated restaurant list inspired by music to music videos, Ad Age recaps the latest Top 5 music campaigns.
Ad Age, 01/09/2025
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Barbarian Acquires Digital Transformation Company, g-Innovations
/PRNewswire/ -- Today, Barbarian, a digital agency focused on creativity, innovation and experience, announces the acquisition of digital transformation...
PR Newswire, 09/10/2024
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Barbarian Appoints Jeff Blackman as Managing Director
/PRNewswire/ -- Today, digital experience agency Barbarian announces the appointment of Jeff Blackman as managing director to lead the company into its next...
PR Newswire, 06/04/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Wildlife Conservation Society | 2025 | 2025 |
| Slammit Green Tea Whisky | 2023 | 2023 |
| HubSpot | 2023 | 2023 |
| Corecentric | 2023 | 2023 |
| Bulova | 2025 | Current |
| Citizen Watch Company of America | 2025 | Current |
| Samsung | 2012 | Current |
| Abbvie | 2022 | Current |
| American Express | 2021 | Current |
| Pacific Life | 2021 | Current |
About
Barbarian is a creative and innovation agency headquartered in New York City and part of the Cheil Agency Network.
We operate with a core belief: everything can be improved. Brands can connect more meaningfully, technology can be used more intelligently, and experiences can be crafted to be more exciting, engaging, and human.
As an agency built for cultural and technological evolution, we help brands find a better way, through boundary-pushing creativity, bold applications of technology, and experiences shaped with relevance and empathy.
With over 20 years of proven innovation, we bring a culture-forward, future-forward mindset to every partnership earning the trust of some of the world’s most iconic brands, including Samsung, American Express, and JBL—creating work that drives meaningful, lasting impact.
People
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Adam Gloo
Chief Creative Officer
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Danielle Parkes
Executive Director, Growth & Marketing
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Ben Kravitz
Executive Director, Experience and Innovation
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Gourang Mehta
Managing Director
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Jo Hayes
Executive Director, Strategy
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Jeff Blackman
Managing Director
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Joe Maglio
CEO