Creative
Cases
News
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Barbarian names Adam Gloo chief creative officer | Ad Age Creativity
Adam Gloo joins Barbarian after a seven-year run at Spcshp.
Ad Age, 03/04/2025
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Top 5 music campaigns: Duolingo, Deezer, Albert Heijn, Resy, LifeBridgeHealth | Ad Age News
From a curated restaurant list inspired by music to music videos, Ad Age recaps the latest Top 5 music campaigns.
Ad Age, 01/09/2025
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Barbarian Acquires Digital Transformation Company, g-Innovations
/PRNewswire/ -- Today, Barbarian, a digital agency focused on creativity, innovation and experience, announces the acquisition of digital transformation...
PR Newswire, 09/10/2024
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Barbarian Appoints Jeff Blackman as Managing Director
/PRNewswire/ -- Today, digital experience agency Barbarian announces the appointment of Jeff Blackman as managing director to lead the company into its next...
PR Newswire, 06/04/2024
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McKinney CEO Joe Maglio Adds Barbarian CEO to His Remit
Under Joe Maglio, McKinney has added a number of key clients like Popeyes, Little Caesars, Blue Diamond Almonds and Choice Hotels.
Adweek, 03/19/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Samsung | 2012 | Current |
| Abbvie | 2022 | Current |
| American Express | 2021 | Current |
| Pacific Life | 2021 | Current |
| JBL | 2018 | 2023 |
About
Barbarian is a marketing, experience and innovation agency headquartered in New York City. Since 2001, we’ve built a legacy of creativity and innovation with transformative work for some of the greatest brands in the world including Samsung, American Express, JBL, HubSpot, Abbvie, and Pacific Life.
In today’s rapidly evolving technology and cultural landscape, we harness our expertise in both to help our clients generate meaningful and differentiated interaction with their customers. This interaction-first framework fuels our practices, allowing us to uncover opportunity and drive results for our clients. Barbarian is a part of the Cheil Worldwide holding company.
People
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Danielle Parkes
Executive Director, Growth & Marketing
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Ben Kravitz
Executive Director, Experience and Innovation
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Gourang Mehta
Managing Director
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Jo Hayes
Executive Director, Strategy
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Jeff Blackman
Managing Director
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Joe Maglio
CEO