Amex wanted a moment that welcomed card members back to travel during its first-ever Membership Week, so we partnered with Quincy Moore of New York or Nowhere to create IDLEWILD — a premium travelwear capsule inspired by the golden age of aviation and co-created entirely with AMEX’s Instagram community. For two weeks, Quincy turned AMEX’s social channels into a live design studio where followers voted on colors, graphics, materials, and details, shaping every piece of the collection in real time. We documented the build through Stories, then revealed the final collection with AMEX’s first-ever live social shopping event. Card members were given 48 hours to shop the drop — and sold it out in a fraction of the time. The collaboration sparked a 23% lift in positive sentiment for AMEX, a 142% sales increase for New York or Nowhere, and delivered a social-first moment that transformed passive followers into active co-creators.