• Independent Influence: BARKER

    Independent Influence: BARKER's Independent Voice in the Ad World’s Biggest Market

    Being boldly independent sometimes means climbing to the top of a building and shouting from the rooftop that you are a force to be reckoned with. While that might not be literally what New York agency Barker has done, it’s pretty close.

    The Drum, 06/26/2017

  • “Do more crazy stuff when you’re young”: Beyond the Brief, ft. John Barker

    “Do more crazy stuff when you’re young”: Beyond the Brief, ft. John Barker

    The chief executive founded the NY-based agency in 2003 as a result of not finding the kind of culture or vision he was looking for in other agencies. His solution: a full-service agency that can boast a diverse leadership team, a robust roster of clients, and a fiercely independent feel that’s garnered international recognition.

    The Drum, 07/18/2017

  • Miele Names BARKER as U.S. Agency of Record

    Miele Names BARKER as U.S. Agency of Record

    German luxury appliance company Miele appointed New York-based independent agency BARKER as its AOR in the U.S., tasking Barker with handling traditional and digital tactical advertising, social media marketing, and promotional support for the brand.

    Adweek Agency Spy, 02/23/2017

  • The BBDO-Bayer Debacle: How Bad Was It?

    The BBDO-Bayer Debacle: How Bad Was It?

    By now, most of the industry has heard or likely seen the Cannes Bronze Lion-winning scam ad from BBDO’s Brazilian subsidiary. And you are also probably aware that BBDO and Bayer have distanced themselves from the mess after sane people like Cindy Gallup called out their transgressions on Twitter and elsewhere.

    The Huffington Post, 07/07/2016

  • Advertising Week Called Out Agencies by Name in 6 Cities Ahead of This Week’s Event

    Advertising Week Called Out Agencies by Name in 6 Cities Ahead of This Week’s Event

    Can the advertising industry "change the conversation" to things that really matter, like gender, diversity, client/agency distrust, transparency and more?

    AdWeek, 09/26/2016

Client Start Year End Year
PIRCH 2015 Current
Bennigan's 2016 Current
Fairlife 2016 2017
SlimFast 2014 Current
Aston Martin 2016 2017
Roche Bobois 2012 Current
USM Modular Furniture 2017 Current
Physique 57 2016 Current
Petro Home Services 2016 Current
IDB Bank 2008 Current

New York-based indie advertising agency, BARKER is an alternative to the Madison Avenue mindset, refusing to build brands on an assembly line. Founded in 2003, it represents the intersection of marketing and management consulting where bold innovation changes the course of brands and builds businesses.  A hands-on team composed of cross-functional talent and inspired by a “no definitions” internal culture, BARKER has been honored with over 50 international awards, including Clios, OMMA Awards, Midas, Pro Max North America Awards, Davey Awards, BDA Medallion Awards, Communicator Awards and Webby Awards. Clients include: Bennigan’s, SlimFast, IDB Bank, Banfi Wines, PIRCH and NBC.

  • John Barker

    John Barker

    Founder & Chief Idea Officer

  • Sandi Harari

    Sandi Harari

    EVP, Creative Director

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