Suja Life: Slice Re-launch featuring The Fizz FM

SUJA

Case Study

  • Google
  • Artificial Intelligence
  • Food and Beverage
  • CPG beverage

Slice, an iconic 80s and 90s soda brand, relaunched with a modern twist by creating Fizz FM, an analog radio station powered by Google's AI tools. Using Gemini, Imagine, and other AI technologies, they generated nostalgic content including soda-themed song lyrics, album covers, and an AI DJ named Bev who hosts the Pop 40 countdown. The station blends 90s nostalgia with cutting-edge AI, creating a unique marketing approach that spans radio, YouTube, and a streaming platform. The goal was to reintroduce Slice as a contemporary beverage with reduced sugar and added health benefits, while capturing the brand's original radical spirit.

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