Creative
Cases
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ShopRite Whole Brand Case Study
ShopRite
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Winnebago: On the Road Again Case Study
Winnebago
News
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Haribo's first factory in the US
Confectionery company Haribo has opened its first factory in the United States, producing the iconic gummy bears. Reporting for TODAY, NBC's Maggie Vespa shares an exclusive first look inside the candy-making facility.
TODAY.com, 08/27/2023
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Barkley Helps Teens Slip Into Stylish Red Lobster Bibs for a Less Messy Prom
Red Lobster Provides Prom-Going Teens With Stylish Drip Bibs. The Prom Drip Bib, created by Barkley, ties into the fun of prom.
Adweek, 04/21/2023
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Moms of CMOs offer advice, Goodby exec gets game-winning football at Super Bowl, Smoothie King chooses Barkley, and more.
Ad Age, 02/17/2023
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Kathy Najimy Predicts Serious Legal Woes in Funny ARAG Ads
These major setbacks are going to require a little more than hocus pocus.
AdWeek, 08/24/2022
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An Open Letter to Whole Brand Thinkers: Let's Take Over the World
“Let's build a new kind of capitalism, one that doesn't reward brands doing whatever it takes to be successful. Brands should actually add value to people's lives — for consumers and employees alike, in ways that don't deplete the Earth, in ways that matter more than neutrality. It's time for a version of reality where whole brands and whole brand thinkers rule. Let's go make that world.” Read more in The Muse by Clio — "An Open Letter to Whole Brand Thinkers: Let’s Take Over the World," by Tim Galles, Barkley’s chief idea officer and director of The Whole Brand Project.
Muse by Clio, 12/08/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| LL Flooring | 2021 | Current |
| Teach For America | 2022 | Current |
| NatureSweet | 2018 | Current |
| CARFAX | 2023 | Current |
| Smoothie King | 2023 | Current |
| The Salvation Army | 2022 | Current |
| Dum-Dums | 2019 | Current |
| University of Louisville | 2022 | Current |
| CommunityAmerica Credit Union | 2022 | Current |
| E-Z-GO Golf Cars | 2022 | Current |
About
BarkleyOKRP is one of the largest full-service independent agencies in the U.S. As an alternative agency model, BarkleyOKRP is independent enough to make bold work that sticks with the modern consumer and big enough to build whole brands with our full spectrum of capabilities. The firm is also one of the largest Certified B Corporation agencies with industry recognition that includes four times on Ad Age’s A-List; as well as being named AdAge’s “Agency of the Year - Culture, Convergence;” AdWeek’s “Fastest Growing Agencies'' and “Agency of the Year” shortlist, The 4A’s Foundation “Independent Agency of the Year” for DEIB practices, and the ANA’s Multicultural Excellence award.
Learn more at barkleyokrp.com.
People
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Jeff King
CEO
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Dan Fromm
President
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Jason Parks
Chief Growth Officer
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Reshma Karnik
Chief Media Officer
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Katy Hornaday
Chief Creative Officer
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Stephanie Parker
Chief Client Experience Officer
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Chris Cardetti
Chief Strategy Officer
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Sara Buck
EVP, Partner Experience
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Suzanne Williams
Chief Operations Officer