About

BBDO Atlanta is a nimble and scrappy agency with a unique client service model: our executive leadership works on day-to-day client business. Our model means efficiency, collaboration and accountability are a given. And with around 100 employees every voice is heard and everyone makes an impact. We're perfect for highly competitive, ambitious clients needing the most seasoned people to solve their toughest business challenges without breaking the bank.

At the heart of BBDO is world-class creative excellence…creative excellence that is based on business and brand strategies grounded in data, intelligence and insight, which builds a sturdy foundation for work that works.

But don't just take our word for it, the industry has recognized it as well: 

o Network of the Year, Cannes Festival, 2017 

o Most Effective Network in the World, Global Effie Index 2017

People

• 

  Robin Fitzgerald

  Chief Creative Officer

  Before making the move to Atlanta, Robin spent 15 years in Los Angeles at Crispin Porter + Bogusky and TBWA\Chiat\Day. At CP+B, she led high-profile work for brands like Netflix, Old Navy, Grey Poupon, and PayPal, where she developed the brand's first-ever Super Bowl ad and took home its first Cannes Lion. At Chiat, Robin worked on brands such as Gatorade, Energizer, and Nissan. She started her advertising career in Nebraska as a copywriter at Bozell after graduating from the University of Nebraska, Lincoln. Robin has participated on juries for D&AD, One Show, Clios, Art Director's Club, and New York Festivals, and her work has been recognized with many industry awards. But, perhaps, even more exciting, her work has been consistently picked up by the non-advertising world, being parodied on Saturday Night Live; featured on the NBC Nightly News, NPR, Entertainment Weekly; and nominated for an Emmy. She has been named one of Business Insider's "Most Creative People in Social Media Marketing" and "Most Creative Women in Advertising.
• 

  Tricia Russo

  Chief Strategy Officer

  Tricia began her career at Chiat\Day in LA and NY, where she worked with some of the best in the business, igniting her passion for getting to big strategic ideas that connect culturally. She identifies actionable consumer insights and translates them into game-changing creative inspiration that lives across platforms, ultimately creating success for clients. Tricia emphasizes deep relationships with her clients, helping them reframe their issues and build fresh creative solutions. Her philosophy is always to build strategy through the lens of creativity. Tricia has spent time at agencies big and small around the country including Angotti Thomas Hedge and Ogilvy & Mather in NY, and Leo Burnett, Cramer-Krasselt, and Y&R in Chicago. With crazy four-year-old twin boys and a crazy husband who works as a creative director at another ad agency, Tricia strives to be the least crazy person in her house but seldom succeeds at this.
• 

  Peter Bunarek

  Managing Director

  Peter knows what keeps CMOs awake at night, because well, that’s what has kept him awake for the past 20 years. His career spans both the agency and client sides, across every conceivable segment from retail, food and beverage, automotive, travel, outdoor recreation, healthcare, and agriculture. Regardless of segment, Peter knows agencies are at their best when creatively solving complex business problems and doing it fast. He instills in our agency a knack for business and marketing strategy, a passion for data and analytics, and a love for creativity. While Peter leads our agency, he loves being close to “the work” and is intimately involved in every one of our accounts. Originally from Michigan, Peter has embraced his inner Southerner after moving to Atlanta several years ago. His love for seersucker is eclipsed only by his love of bow ties. And white bucks. Wait, and linen. Oh, and don’t forget bourbon.
• 

  Sara Jones

  Chief Financial Officer

  Behind the stellar work at any great agency is someone who makes sure everything is operating like clockwork, so that work flows, bills are paid, and details are handled. At BBDO ATL, that person is Sara. With more than 25 years of experience, 14 of those spent at BBDO ATL, she is responsible for all of the agency’s financial operations, overseeing an exceptional team whose job is to manage hundreds of millions of dollars in annualized client billings and vendor payments. Sara is also a Certified Public Accountant (CPA) and her professional volunteer activities include serving as vice president and secretary for Financial Executives International, Atlanta Chapter. Sara is a serial do-it-yourselfer. Whether it’s kitchen cabinets, a staircase, or a backyard pergola, she applies her sense of vintage craft. She also loves gardening, offshore saltwater fishing, and spending time with her family.
• 

  Debbie Linder

  Chief People Officer

  Debbie’s goal is to recruit the most talented people in the business and do everything in her power to keep them, celebrate them, support them, and nurture them. Her compassion and intuitiveness have played a huge role in the fact that the Atlanta Business Chronicle named BBDO ATL one of the Top 10 Best Places to Work in Atlanta. Debbie joined the BBDO Atlanta family in 1990 as Human Resources Manager. Today, she manages four departments at the agency: human resources, office management, information systems, and administrative services. Debbie is also an esteemed member of the Human Resources Management Team for BBDO North America. Debbie is passionate about fitness. When she’s not weight training or doing trail runs in the pre-dawn hours, she’s whipping the agency into shape at our fitness center. Her motto is, "Healthy minds and bodies make for energized employees."