HULU - Vote Case Study

Case Study

  • Election
  • Vote
  • Presidential Election
  • Hulu

Hulu prides itself on being home to the World’s most dynamic, exciting and engaging shows, but in a year when people’s voices are so much more important than what they watch, how could we use our muscle and scale to get people to prepare for the biggest Blockbuster of the last decade? The 2020 Presidential Elections.

Simple, we told people their favorite show can wait, but their vote can’t.

A rallying cry across the biggest titles (The Handmaid’s Tale, Ramy, Shrill, The Great, Little Fires Everywhere) and the biggest platforms (Instagram, Facebook, Twitter), all with one simple message: VOTE.