Creative
Cases
News
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Ad of the week: Samsung’s ‘Work Is Better With Play’ | Campaign US
BBH NY takes us through a day in the life of WFH as a mom.. From Campaign US
Campaign US, 03/05/2021
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Google Shopping's new feature lets users shop Black-owned through art
Consumers can shop Black-owned brands such as Jungalow, Blk & Bold coffee, and more in a new artwork by Amani Lewis.
Fast Company, 02/17/2021
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The work-from-home balancing act becomes a chance to have fun in Samsung's Galaxy Tab spot | Ad Age
Pulling double duty as teacher and work-from-home warrior is a familiar trope for white collar workers this long into the pandemic. A new spot for the Samsung Galaxy Tab S7 tablet puts a happier spin on that juggle, following a working mom and her unintentionally helpful kid through a typical day of Zoom meetings, meal prep, brainstorming, spills and TV time.
AdAge, 03/03/2021
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This glass portrait of Kamala Harris embodies how she shattered the glass ceiling | Ad Age
A glass portrait honoring Kamala Harris, unveiled in front of the Lincoln Memorial yesterday, symbolizes her achievement in shattering the "glass ceiling" by becoming the country's first female vice president. The work is presented by the National Women's History Museum, together with Chief, a private network focused on connecting and supporting women leaders.The portrait itself is based on a color photo of Harris taken by photographer Celeste Sloman and was crafted by artist Simon Berger. The installation was conceived by creative agency BBH New York, with production partnership from M ss ng P eces. It will be on display through tomorrow (Feb. 6).
AdAge, 02/05/2021
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Ex-NFL Players and Coaches Run Comic Plays for FanDuel | Muse by Clio
BBH, Arts & Sciences get you closer to the game
Muse by Clio, 09/23/2020
Clients
Client | Start Year | End Year |
---|---|---|
American Express | 2019 | Current |
Brighthouse Financial | 2016 | Current |
FanDuel | 2019 | Current |
Samsung | 2018 | Current |
TAP Portugal | 2017 | Current |
The Trade Desk | 2018 | Current |
About
BBH was founded on a belief in the power of creativity. A belief that ideas create the space for brands to grow. That founding principle still holds true, but our creativity is now expressed in far more than advertising. Today we offer market-leading specialist practices from comms planning to innovation, design to UX, PR to social media, agile content creation to analytics, and much more - all united by a shared creative ambition and unparalleled culture.
Our overarching philosophy can be traced back to the very beginning (1982), when we created perhaps the most iconic campaign in Levi’s history. It went against the grain and was the first ad in its category that didn’t feature models or jeans. It simply showed a flock of white sheep all facing one direction, with one black sheep facing the opposite direction. The line said, “When the world zigs, zag.”
This idea and the ethos behind it became the foundation driving force of the agency and our culture. It’s the foundation of our culture, it directs the talent we hire, the clients we attract and, of course, the type of work we do.
Driving a brand’s “black sheep” into white space has become the strategic underpinning for how we unlock The Power of Difference to Make a Difference. It’s about finding what truly makes a brand unique, and leaning into that difference to uncover the white-space position in market and in the world, across culture and in all communications.
It’s this insightful, strategic imperative that paves the way for breakthrough work. We are a culture defined by the power of difference, restlessness curiosity, innovation and creativity. Years from now, we will continue to do what we have spent the last 30-plus years doing best: delivering powerful, iconic work that helps define culture and delivers big results through a brand’s most surprising and compelling difference.
People
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Sarah Watson
Chairman, Global and NY CSO
Sarah Watson is Global Chief Strategy Officer and Chairman of BBH NY. She joined BBH London in 2001 and came to BBH New York nine years ago. In New York, she has worked with clients such as PlayStation, Netflix, Nest, Seamless and Google Chrome. Sarah Watson was the inaugural Cannes Lions See It Be It Ambassador, founder of Griffin Farley Search for Beautiful Minds and board member of the 4As. She is a strategic advisor to nonprofit GenderAvenger. She has two young daughters and lives in Greenwich Village, New York. -
Brett Edgar
Managing Director
Brett Edgar is the Managing Director of BBH New York. During her time at BBH, she has worked across brands such as PlayStation, Seamless, GrubHub, Samsung and Planned Parenthood. Prior to BBH, Brett was Co-Head of Account Management at Droga5 as well as holding roles at TBWA\Chiat\Day on MARS, Grey on P&G, JWT and Lowe & Partners. Brett’s experience includes a wide range of brands - from candy (Skittles and Starburst), to packaged goods (Honey Maid, Wheat Thins and even Quilted Northern), to beauty and luxury brands such as Clairol, DeBeers and Bailey Banks & Biddle Jewelers. She has been an integral part of multiple award-winning campaigns, taking home Cannes Lions, Effies, One Show and ANDY Awards. But what excites Brett most is helping brands to find their distinctive pov and voice in a way that is unique and authentic to them. When not at work, Brett can be found taking her two daughters to Irish Dance competitions or chasing after her new golden retriever puppy. -
Jonathan Mackler
Executive Creative Officer
Jonathan joined BBH in April 2018, stewarding the agency’s PlayStation business amongst other BBH clients. He is relentless in pushing for the best creative output on everything he touches. Most recently, Jonathan has been highly instrumental (in a New York and global position) to the current Samsung work we’re producing. He works across both the New York and London BBH offices to lead creative on all Samsung projects. Prior to BBH, Jonathan headed up the creative department at KBS as Co-Chief Creative Officer. During his time there, he led great creative work for BMW, Beautyrest, Windstream, Keds, NFL and more. Prior to KBS, Jonathan worked across a variety of brands, including Jameson, Skittles and Starburst at TBWA\Chiat\Day; FedEx and Snickers at BBDO; Nike and ESPN at Wieden & Kennedy; and Timberland, Mercedes and Wrangler at The Martin Agency. -
Tom Callard
Head of Planning
Tom Callard is Head of Planning at BBH New York and, while he is new to this office – starting in August of this year – he's no stranger to BBH. Tom started his career at Saatchi & Saatchi London before working at BBH London from 2013 to 2015. He's been in the U.S. since then at 72andSunny, working as a Group Strategy Director on some of their largest and most creative accounts: Spotify Premium, Trojan, Autotrader, Smirnoff, LG and Marcus by Goldman Sachs. As Head of Planning at BBH New York, Tom is responsible for nurturing our planning department and helping raise the strategic bar – all in service of delivering truly lateral ideas that will move our clients' brands and businesses forwards.