Creative

Cases

News

Clients

Client Start Year End Year
American Express 2019 Current
Brighthouse Financial 2016 Current
FanDuel 2019 Current
Samsung 2018 Current
TAP Portugal 2017 Current
The Trade Desk 2018 Current

About

BBH was founded on a belief in the power of creativity. A belief that ideas create the space for brands to grow. That founding principle still holds true, but our creativity is now expressed in far more than advertising. Today we offer market-leading specialist practices from comms planning to innovation, design to UX, PR to social media, agile content creation to analytics, and much more - all united by a shared creative ambition and unparalleled culture.

Our overarching philosophy can be traced back to the very beginning (1982), when we created perhaps the most iconic campaign in Levi’s history. It went against the grain and was the first ad in its category that didn’t feature models or jeans. It simply showed a flock of white sheep all facing one direction, with one black sheep facing the opposite direction. The line said, “When the world zigs, zag.”

This idea and the ethos behind it became the foundation driving force of the agency and our culture. It’s the foundation of our culture, it directs the talent we hire, the clients we attract and, of course, the type of work we do.

Driving a brand’s “black sheep” into white space has become the strategic underpinning for how we unlock The Power of Difference to Make a Difference. It’s about finding what truly makes a brand unique, and leaning into that difference to uncover the white-space position in market and in the world, across culture and in all communications.

It’s this insightful, strategic imperative that paves the way for breakthrough work. We are a culture defined by the power of difference, restlessness curiosity, innovation and creativity. Years from now, we will continue to do what we have spent the last 30-plus years doing best: delivering powerful, iconic work that helps define culture and delivers big results through a brand’s most surprising and compelling difference.

People

  • Sarah Watson

    Sarah Watson

    Chairman, Global and NY CSO

    Sarah Watson is Global Chief Strategy Officer and Chairman of BBH NY. She joined BBH London in 2001 and came to BBH New York nine years ago. In New York, she has worked with clients such as PlayStation, Netflix, Nest, Seamless and Google Chrome. Sarah Watson was the inaugural Cannes Lions See It Be It Ambassador, founder of Griffin Farley Search for Beautiful Minds and board member of the 4As. She is a strategic advisor to nonprofit GenderAvenger. She has two young daughters and lives in Greenwich Village, New York.
  • Brett Edgar

    Brett Edgar

    Managing Director

    Brett Edgar is the Managing Director of BBH New York. During her time at BBH, she has worked across brands such as PlayStation, Seamless, GrubHub, Samsung and Planned Parenthood. Prior to BBH, Brett was Co-Head of Account Management at Droga5 as well as holding roles at TBWA\Chiat\Day on MARS, Grey on P&G, JWT and Lowe & Partners. Brett’s experience includes a wide range of brands - from candy (Skittles and Starburst), to packaged goods (Honey Maid, Wheat Thins and even Quilted Northern), to beauty and luxury brands such as Clairol, DeBeers and Bailey Banks & Biddle Jewelers. She has been an integral part of multiple award-winning campaigns, taking home Cannes Lions, Effies, One Show and ANDY Awards. But what excites Brett most is helping brands to find their distinctive pov and voice in a way that is unique and authentic to them. When not at work, Brett can be found taking her two daughters to Irish Dance competitions or chasing after her new golden retriever puppy.
  • Jonathan Mackler

    Jonathan Mackler

    Executive Creative Officer

    Jonathan joined BBH in April 2018, stewarding the agency’s PlayStation business amongst other BBH clients. He is relentless in pushing for the best creative output on everything he touches. Most recently, Jonathan has been highly instrumental (in a New York and global position) to the current Samsung work we’re producing. He works across both the New York and London BBH offices to lead creative on all Samsung projects. Prior to BBH, Jonathan headed up the creative department at KBS as Co-Chief Creative Officer. During his time there, he led great creative work for BMW, Beautyrest, Windstream, Keds, NFL and more. Prior to KBS, Jonathan worked across a variety of brands, including Jameson, Skittles and Starburst at TBWA\Chiat\Day; FedEx and Snickers at BBDO; Nike and ESPN at Wieden & Kennedy; and Timberland, Mercedes and Wrangler at The Martin Agency.
  • Tom Callard

    Tom Callard

    Head of Planning

    Tom Callard is Head of Planning at BBH New York and, while he is new to this office – starting in August of this year – he's no stranger to BBH. Tom started his career at Saatchi & Saatchi London before working at BBH London from 2013 to 2015. He's been in the U.S. since then at 72andSunny, working as a Group Strategy Director on some of their largest and most creative accounts: Spotify Premium, Trojan, Autotrader, Smirnoff, LG and Marcus by Goldman Sachs. As Head of Planning at BBH New York, Tom is responsible for nurturing our planning department and helping raise the strategic bar – all in service of delivering truly lateral ideas that will move our clients' brands and businesses forwards.
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