CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions. BBH New York's "FU2016" campaign for House of Cards' fourth season on Netflix took home the top award in the Cannes Lions International Festival of Creativity's Integrated category.
PLAYA DEL CARMEN, Mexico—The spring sun is baking the white sand of the Quintana Roo coast, and flashing off one of the biggest infinity pools you've ever seen, here at the Grand Velas Riviera Maya, a sprawling, seriously swanky resort where families are shelling out $1,500 a night to enjoy a flawless week in March far from the spring-breaking kids sardined on beaches an hour up th
|Client||Start Year||End Year|
|Mexicali (AB InBev)||2018||Current|
|Wyndham Hotels and Resorts||2017||Current|
|Starwood Hotels and Resorts||2002||Current|
|Luxury Brand Partners||2014||2017|
BBH was founded on a belief in the power of creativity. A belief that ideas create the space for brands to grow. That founding principle still holds true, but our creativity is now expressed in far more than advertising. Today we offer market-leading specialist practices from comms planning to innovation, design to UX, PR to social media, CRM to web platforms, agile content creation to analytics, and much more - all united by a shared creative ambition and unparalleled culture.
Our overarching philosophy can be traced back to the very beginning (1982), when we created perhaps the most iconic campaign in Levi’s history. It went against the grain and was the first ad in its category that didn’t feature models or jeans. It simply showed a flock of white sheep all facing one direction, with one black sheep facing the opposite direction. The line said, “When the world zigs, zag.”
This idea and the ethos behind it became the foundation driving force of the agency and our culture. It’s the foundation of our culture, it directs the talent we hire, the clients we attract and, of course, the type of work we do.
Driving a brand’s “black sheep” into white space has become the strategic underpinning for how we unlock The Power of Difference to Make a Difference. It’s about finding what truly makes a brand unique, and leaning into that difference to uncover the white-space position in market and in the world, across culture and in all communications.
It’s this insightful, strategic imperative that paves the way for breakthrough work. We are a culture defined by the power of difference, restlessness curiosity, innovation and creativity. Years from now, we will continue to do what we have spent the last 30-plus years doing best: delivering powerful, iconic work that helps define culture and delivers big results through a brand’s most surprising and compelling difference.
Global Chief Strategy Officer; Chairman
Chief Growth Officer