Other Sun Care brands were portraying family fun in the sun with picture-perfect, mess-free scenarios moms weren’t relating to, so we listened to our key learnings and created a program more authentic and true to Mom’s real-life situations.

The campaign gave the brand a new voice that let moms keep it real, all the while re-enforcing the brand promise. We developed fun, relatable videos that made a splash across relevant social platforms and re-designed the website with search-optimized content. Partnering with top mom-centric brands Scary Mom and Awestruck helped bring the new voice to life.