Creative
Cases
News
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Inside BCM's Ventas AI-Powered Workflow
How can marketing agencies keep up with the relentless demand for high-performing, multi-platform creative? The algorithms require a constant diet of diverse ads, but traditional production can't scale effectively. Max Cammarota, Director of Performance Media at BCM, unveils Ventas AI, the agency's AI-powered creative workflow. Max shares how BCM developed a process to make performance-driven creative faster, smarter, and more scalable, leading to incredible results like a 66% drop in Cost Per Lead and ROAS hikes over 150%.
AI Marketers Guild, 06/13/2025
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Search Behavior Is Changing. Is Your Strategy Ready for AI Discovery?
Generative AI is disrupting Google’s dominance. Discover how zero-click search and new user habits are reshaping digital marketing forever.
BCM, 05/13/2025
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AI IN MARKETING: Innovation, Impact and the Road Ahead
Join us for an engaging panel discussion on AI in Marketing. This dynamic event will bring together thought leaders and AI innovators to discuss how AI is reshaping the marketing landscape. Our speakers will share insights on leveraging AI to drive innovation, enhance customer experiences, and stay competitive and privacy-compliant in an ever-evolving marketplace. Key topics to be explored include: The transformative impact of AI on marketing, from automation to advanced consumer engagement across multiple channels. How businesses can harness AI for predictive analytics, decision-making, and scalable personalization to drive efficiency and growth. Strategies for measuring the ROI of AI in marketing, ensuring its value aligns with business objectives and cost-effectiveness. The evolving role of AI in creative marketing, highlighting the skills marketers need to stay competitive in an AI-driven landscape. Balancing AI-powered personalization with data privacy and regulatory compliance, ensuring ethical and responsible marketing practices. Future trends in AI-driven marketing, shaping business strategies, consumer interactions, and industry standards. MODERATOR: David Berkowitz - Moderator, Artificial Intelligence Marketer’s Guild, Author The Non-Obvious Guide to AI Marketing, PANELISTS: Max Cammarota - Director, Performance Media, Beeby Clark+Meyler Hikari Senju - CEO, Omneky (virtual) Amy Yeung - Exec in Residence, Progress Partners Domenic Venuto - EVP, Chief of Product & Data, Horizon Media
Columbia Business School, 04/09/2025
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AI Advertising Breakfast · NYC
Join us live in NYC for an exclusive networking event designed to unite marketing leaders and AI builders. Together, we'll create unique opportunities to share insights, forge connections, and stay at the forefront of AI in advertising. Featured Attendees: Aaron Surloff: event host and Co-Founder of Omneky, an AI advertising platform revolutionizing data-driven content creation. Max Cammarota: Director of Paid Social & Performance Media at Beeby Clark+Meyler
Omneky, 03/17/2025
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Beeby Clark+Meyler ("BCM"), a leading digital performance marketing agency, has announced the release of "Ventas-AI", an innovative AI-stack designed for creative pre-launch optimization, creative testing, and generative production of improved ad creative.
BCM, 06/24/2024
Clients
Client | Start Year | End Year |
---|---|---|
Aon | 2012 | Current |
Bloomberg | 2018 | Current |
Choice Hotels | 2019 | Current |
Fissler | 2020 | Current |
The Parking Spot | 2020 | Current |
Trusted Choice | 2019 | Current |
Visit Florida | 2018 | Current |
Xanterra Travel Collection | 2017 | Current |
About
Beeby Clark+Meyler (BCM) is an independent Performance Marketing agency. We integrate new media with advanced analytics and modeling techniques to drive real business growth.
BCM brings industry recognized leadership and expertise in search, social, programmatic, shopping and addressable TV. BCM combines superior channel execution with advanced measurement to remove any doubt about the efficacy of media investments.
Today, most performance-oriented advertisers struggle to scale their programs beyond paid search and last-click attribution. And, most new digital media, such as TikTok and podcasts, are non-clickable. This inability to properly measure, evaluate and scale new media creates a doom-loop of higher media expenses and shrinking business results. BCM breaks this struggle, reigniting business growth.