Knowing teens have a lot to balance, we helped a Playtex Sport launch their revolutionary compact tampon with an authentic multi-platform campaign.

Key learnings revealed active girls were trusting athletes they admired, so we partnered with Aly Raismen, an Olympic gold-medalist, to launch the program. The campaign was supported by compelling videos, posts, and a unique chatbot experience on Kik, a leading messaging platform, which allowed girls to safely and discreetly get advice about their periods, all strategically pushed on both the brand and influencer’s channels.

Through authenticity and empowerment, our campaign inspired girls to be unstoppable, and brought our brand’s trust messaging full-circle.