When it comes to that all-important first choice of a tampon, research shows that no other influence is greater than that of a peer. So we arranged for Olympic Gold Medalist Ally Raisman to pay a surprise visit to a New York Gymnastics training center to speak with other active young women about menstruation and sports.

Ally is a genuine Playtex Sport user, of course, so her recommendation felt all the more authentic. The campaign resonated, and the trial numbers had our client doing (imaginary) handsprings.