Creative
Cases
News
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Betty wins ADDY for Minnesota Lottery “North 5”
American Advertising Awards, 05/29/2026
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Betty’s Favorite Child scores 5 Vertex Awards
Favorite Child scored five wins at this year’s Vertex Awards, the global competition dedicated to private brands. The recognition highlights the agency’s impactful work for ALDI and Publix.
Vertex Awards, 05/07/2026
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Betty wins Effie Award for CLR Brands “So Clean. So Hot.”
We’re excited to celebrate Betty’s 2026 Effie Award for the “So Clean. So Hot.” campaign with CLR Brands — a recognition of how strategic creative work can turn bold ideas into real business impact. This award reflects the passion, collaboration and fearless thinking our teams bring to every challenge, and we couldn’t be prouder of the people behind it.
Quad, 06/09/2026
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AI Ad of the week: Minnesota Lottery's Gopher 5
Betty recently launched a new campaign for Minnesota Lottery’s Gopher 5 game, blending live-action, CGI and AI-driven animation in a spot that earned Ad Age’s “AI Ad of the Week” recognition.
Ad Age, 05/08/2026
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Clients
| Client | Start Year | End Year |
|---|---|---|
| Keck Medicine of USC | 2025 | Current |
| Kemps Dairy Products | 2024 | Current |
| SaveMart Supermarkets | 2022 | Current |
| Natrol | 2024 | Current |
| Marathon Petroleum | 2022 | Current |
| ALDI | 2026 | Current |
| The Gorilla Glue Company | 2025 | Current |
| Innovage | 2022 | Current |
| Jelmar-CLR Brand | 2023 | Current |
| Valvoline | 2024 | Current |
About
At Betty, we believe great work should work greatly. As Quad’s creative agency, we combine bold thinking, strategic insight and best-in-class creative, design and content capabilities to build brands, shape culture and drive measurable results. Named in honor of Betty Quadracci, Quad’s trailblazing co-founder, we create inclusive, inventive ideas backed by the scale, expertise and integrated resources needed to help our clients grow.
We combine the soul and intimacy of a hardworking Midwestern creative agency with unequaled global production power. Our objective is to provide top-tier creative and then execute at scale without sacrificing the integrity or power of the original idea.
With truly end-to-end, fully integrated capabilities, we understand and respect the importance of every stage in the creative production process. We selfishly love seeing a project from strategic inception to file release, but we know that not every client engagement works that way. Our knowledge of the full process allows us to engage with a project — no matter the stage or size — with full appreciation of the journey being taken.
People
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Mike Caguin
Chief Creative Officer
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Tim Maleeny
Chief Client Strategy
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Cari Bucci-Hulings
President