Our dogs aren’t shy about voicing their opinions, but once they get a taste of Heckova! Their lips start flapping as fast as their tails. They talk about it at home, at the park, to each other, to the cat, and in their sleep. As part of our campaign, we partnered with social media personality R*ckst*r, who is well known for giving pets their voice through humorous videos. At special moments throughout the Global Pet Expo, our spokes-dog and their handler (aka our MC for the event) came out on stage for conversations with attendees, learning more about the brand and product.