The inspiring voices of famous women, including Malala Yousafzai, Ellen DeGeneres and Condoleeza Rice are compiled into a film launched for International Women'
Creativity Online, 03/09/2017
YouTube is urging young people to get out and vote "IRL" (In Real Life") in a campaign that features a whole host of online celebrities.
Creativity Online, 09/29/2016
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved multiple times over its history as new technological platforms and services emerged to change the way people communicated and received information, and as the broader advertising industry changed. New and more aggressive competitors were emerging, and the industry was quickly consolidating. Big Spaceship had adjusted its strategy, organizational structure, and human capital accordingly. The company’s founder and CEO, Michael Lebowitz, now wondered what he needed to do to keep his company competitive in the years to come. Had he found the right way to organize his people and structure the organization following the transition from project-based to relationship-based work, or were further changes necessary? How could he keep people engaged as the nature of the work evolved in some instances to become more predictable? What new systems and processes were needed to ensure a steady output of high quality work? Lebowitz was proud that the organization had retained a distinctly different feel from, and approach to work than, traditional advertising agencies, and Lebowitz and his colleagues wanted to maintain these intangible elements as the company evolved. But was this incompatible with his business goals?
Harvard Business School, 06/01/2016
The company will be responsible for JetBlue’s digital experiences, including its responsive site, mobile and tablet applications.
Ad Week, 06/28/2017
Big Spaceship is a modern partner to ambitious brands. Ambitious brands break the rules & test the limits. To help them do it, we seek opportunities at the cross-section where stories, systems, and communities overlap. This rich creative territory is where our teams and clients create the best work. We are an agency of 120+ creative people in Brooklyn. Talent from some of the biggest, most interesting companies in the world comes to Big Spaceship to get closer to the work. It’s a place where creative thinkers unite to regain their creative freedom. We value our team’s intangibles, the experiences and traits that make them unique, more than their CVs. We build teams to match businesses. We sit together by project, not department. We recognize that ideas come from everywhere and expect everyone to bring their unique perspectives to the table, professional and personal. It’s how we sustain a culture that consistently defies expectations.
Chief Creative Officer
Chief Strategy Officer