Cases
News
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Webinar: Winning With Walmart Connect
View our hosted 3hr webinar event addressing how to succeed on Walmart Connect with best practices across PDP, planning, activation, bidding practices, MMM, Scintilla, and the technology required to beat your competitors.
Webinar, 05/22/2025
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Podcast: How Data and AI Are Democratizing Digital Marketing
Discover how small and mid-sized brands can compete with marketing giants using data, AI, and retail media. Shaun Brown of BirdDog shares insights on democratizing digital marketing, maximizing 1P data, and winning with smarter strategies—not bigger budgets.
Doing Business in Bentonville, 05/13/2025
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As the landscape of commerce media evolves rapidly, brands are now confronting a new wave of uncertainty: increasing tariffs, rising costs, and a macroeconomic environment full of question marks. For those selling across Amazon, Walmart, Instacart, and other top retailer marketplaces, the pressure is mounting to justify every dollar spent, all while continuing to drive growth in an increasingly competitive digital shelf. In times like these, it's not just about spending smarter — it’s about planning with resilience, adaptability, and precision. Retail media and commerce media continue to be non-negotiable levers for visibility and sales velocity, but the way brands activate and allocate budgets must shift with the climate. Let’s explore the strategic mindset brands should adopt right now, including five mission-critical priorities, and what lessons we can pull from past periods of disruption—like the COVID-19 pandemic—where brands managed to survive and even thrive through savvy retail media strategy.
BirdDog, 04/21/2025
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Unlocking the Power of Walmart Connect: A Guide to Media Types and Best Practices — BirdDog Agency
Walmart Connect has rapidly evolved into one of the most influential retail media networks, offering brands unparalleled opportunities to reach and engage shoppers at every stage of the purchase journey. With a vast in-store and digital footprint, Walmart Connect provides an array of advertising solutions designed to drive brand awareness, conversions, and customer loyalty. In this guide, we’ll explore all of Walmart Connect’s media types and best practices for activation to maximize success.
BirdDog, 03/31/2025
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The Top Retail Media Networks Capabilities, Differences, and Best Practices — BirdDog Agency
Retail media has rapidly grown into a multi-billion-dollar industry, with retail media networsk (RMNs) now commanding a dominant share of digital ad spend. In 2023, U.S. retail media spending reached $45 billion and is projected to exceed $60 billion by 2025, solidifying its role as a key channel for brands looking to reach high-intent shoppers at the point of purchase. In this blog post, we will highlight the top 18 retail media networks, their capabilities, key differences, and best practices for brands looking to optimize their investments.
BirdDog, 03/17/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Birdbrain Technologies | 2025 | Current |
| Tinkering Labs | 2025 | Current |
| Campbell Filtration | 2024 | Current |
| Hangovr180 | 2024 | Current |
About
BirdDog is a full funnel Commerce Media agency focused on helping mid-market and SMB brands with their marketplace eCommerce needs to maximize sales and achieve profitable business growth.
We are tech enabled to level the playing field for our clients to compete with brands of any size across digital shelf, audience segmentation, media mix modeling (MMM), media activation & optimization across retail media, DSP, social, influencer, and STV/CTV.
We collaborate with 200+ retailers globally, democratizing data, technology, and AI to level the playing field for brands of all sizes to compete in the digital marketplace.
People
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Jeff Coleman
Chief Client Officer
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Shaun Brown
CEO, Founder