NASCAR has long fought a stigma that its competition was just cars turning left, but a new on-air animation feature from NBC Sports is helping change that by teaching fans about how the sport’s intricate race car works.
Sports Business Journal, 09/19/2022
|Client||Start Year||End Year|
|Rent the Runway||2020||Current|
|Proctor and Gamble||2019||2022|
|Boston Red Sox||2011||Current|
|Chipotle Mexican Grill||2019||Current|
Black Helicopter Creative is a leading strategy, design and emerging technology shop. We pride ourselves on our ability to provide brands with high quality assets for any form factor, channel, and business need. We get paid for output, not time. Our team members have partnered with brands, teams, and organizations like NBC Sports, ESPN, The Boston Red Sox, Chipotle, A-Rod Corp, Papa John's Pizza, and many more.
We consist of a small, highly trained team with an extensive expert freelance network available to us through decades of relationships.
New technology is the cornerstone of our business, and we are always looking for new ways to provide more innovative content faster and more efficiently.
PartnerStephen Keaney is a Creative/ Technical professional providing creative services and technical consulting to a variety of clients including NBC Sports, ESPN and The Boston Red Sox. Prior to founding Black Helicopter, Stephen served as Vice President of Development at Six Flags, where he oversaw the creation of all new capital projects across 20 parks in North America. Previous to his role at Six Flags Stephen served in various roles at ESPN. Highlights of his career at ESPN include receiving 5 National Sports Emmy Awards including the 2009 George Wensel Technical Achievement Sports Emmy Award for his work in augmented reality. Stephen received a Bachelor of Science degree from Northeastern University in Boston, MA and is proficient in a variety of design and animation software, 3d rendering engines and all aspects of television production.
PartnerDylann Keaney is a motion designer, animator, and project manager with over 5 years experience working on campaigns and projects for clients such as Chipotle, Rodan + Fields, NBC Sports, The Boston Red Sox, and more. She is a graduate of Fordham University’s Digital Design program and is currently a partner in Black Helicopter Creative, based out of Western Massachusetts. Dylann has worked with clients of all sizes on projects of all sizes and is well prepared in all aspects of creative development.
PartnerTom Lyons is a seasoned marketing leader with over 20 years of brand and performance marketing experience with a focus on emerging channels from the days of dotcom to the current social, mobile-first landscape. Within an agency consistently generates new revenue via new offerings. Worked with established consumer brands like Amex, Chipotle, and Hewlett Packard Enterprises to help them reposition through emerging channels and innovation, as well as start up interlopers like LendingTree, Heyday and Rent the Runway to create consumer demand, provide an optimal user-experience and steal share from the incumbent players.