News
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Panera Spotlights CPG Products In New Push
Panera at Home launched in 2007 but many consumers still don't know they can buy the products at supermarkets and other stores where they buy their groceries.
Agency Daily, 09/18/2025
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Daisy Recasts Cottage Cheese as Modern Day Essential
The playful campaign, created with Blue Chip, emphasises joyful moments and refreshes the brand’s iconic jingle
Little Black Book, 01/21/2026
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Forget the In-Housing Debate: Why CMOs Still Need Agencies
In 2026, agencies aren't fading; they're becoming more essential. Not because brands can't build capabilities internally, but because most CMOs don't have the time, alignment, or operational capacity to do so fast enough.
Media PostAgency Daily, 05/05/2026
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Why Blue Chip is shifting to a brand commerce model
Why a shopper marketing specialist is shifting to a brand commerce model—and how it’s been effective.
AdAge, 11/12/2025
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How challenger brands can stand out with fewer marketing swings
Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts compete against corporate giants.
Marketing Dive, 06/29/2026
Clients
| Client | Start Year | End Year |
|---|---|---|
| E&J Gallo Winery | 2021 | Current |
| Bob's Red Mill | 2021 | Current |
| Daisy Brand | 2017 | Current |
| Lamb Weston world's largest producer of frozen potato products | 2023 | Current |
| Organic Valley | 2025 | Current |
| Panera Bread | 2025 | Current |
| Scotts Miracle-Gro | 2026 | Current |
| Shurtape | 2024 | 2025 |
About
Blue Chip is an independent, full-service Brand Commerce™ agency.
We bring change by uniting brand building and sales performance. We build brands over time and drive sales overnight.
Blue Chip is based in Chicago. Learn more at bluechipww.com