Creative
Cases
News
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Blue Chip Ramps Up, Formalizes Planning, Activation, ROI Suite Of Tools 03/15/2024
With clients demanding more planning and ROI capabilities from their creative agencies, Chicago-based agency Blue Chip has developed a new suite of tools it has packaged and branded as its “Impact OS Suite.”
MediaPost, 03/14/2024
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4 strategies to grow institutional intelligence that clients need desperately.
Ad Age, 12/08/2023
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P&G 'Aisles For All' Campaign Expands To Black And Women's History Months
Agency Blue Chip created Aisles for All for P&G and supermarket chain Harris Teeter last year in support of Pride Month.
MediaPost, 02/22/2023
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Splenda Introduces Peel & Pour Drink Mix
The new product offers multiple servings from a single package, aimed at helping consumers limit their sugar intake.
MediaPost, 06/05/2023
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The state of AAPI representation and creativity in advertising
Post-“Everything Everywhere All at Once,” the focus in the AANHPI community has shifted from tackling anti-Asian hate to celebrating its culture and successes.
Ad Age, 05/18/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Bausch+Lomb | 2017 | Current |
| Bob's Red Mill | 2023 | Current |
| Brown-Forman (Jack Daniel's, Woodford Reserve) | 2017 | Current |
| Daisy Brand | 2018 | Current |
| E.J. Gallo Wineries | 2021 | Current |
| Goodwill | 2022 | Current |
| Merrell | 2019 | Current |
| Procter & Gamble | 1997 | Current |
| Splenda | 2021 | Current |
| White Castle | 2018 | Current |
About
At Blue Chip, we stand for change. We push beyond what you want, to give you what you need. From the research that grounds us to the ideas that move us, we deliver results that transform business.
As an independent, full-service creative marketing agency excelling in brand, shopper and media, we combine the talent and scale of a holding company with the urgency and ownership of a private agency.
So. when you’re ready to embrace change, we’ll be ready to bring it.
People
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Stanton Kawer
Chairman & CEO
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Jamie Olson
President
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Dan Eisenberg
Chief Marketing Officer
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David Hubert
VP, Measurement & Advanced Analytics
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Erich Parker
SVP, Integrated Media
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Sarah Van Heirseele
Chief Growth Officer
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Joel Walker
Executive Creative Director
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Valerie Williams-Sanchez
VP, Multicultural Intelligence & Relevance