Accelerating Growth For a Market Leader
A Place For Mom
Repositioning a Fast-Growing B2B Brand in Biopharmaceuticals
Brian Martin Joins Independent Agency BouchezPage as CEO
The agency stalwart teams with David Page following the passing of co-founder Brent Bouchez.
|Client||Start Year||End Year|
|A Place For Mom||2020||Current|
BouchezPage is a strategic and creative agency dedicated to the idea that quality is the best business model. Our focus is on brands competing in complex and vital categories where nuance and clarity are essential at every marketing funnel stage. Much of our work targets the largest demographic in U.S. history -- people 50+.
We can help companies with anything marketing and communications related. Strategically, we have deep experience in developing brand positionings, brand strategies, and consumer insights related to the product or services in which the company competes. Across the industry, we enjoy a reputation for being a creatively esteemed group capable of producing highly-effective TV, digital, social, print, and radio communications. We offer a core team to guide strategic and creative development, and we have relationships with external partners to deliver seamlessly for any creative need, including design.
Founding Partner, Executive Creative DirectorBorn in St. Louis, MO, David has found that his Midwest sensibility serves him well in creating marketing communications that spring from what he refers to as “the meat cleaver of truth.” His work for Harley-Davidson, Compaq, Ford, Absolut, MasterCard, and many others reflects the directness and honesty of that statement. Perhaps the classic example of this thinking is David’s famous and simple print ad for Harley-Davidson — a photograph of a male bicep with the H-D Eagle logo tattooed large across it. The headline: “When was the last time you felt this strongly about anything?” David’s long career has included roles at Ammirati, Carmichael Lynch, Goodby Silverstein, and Chiat-Day.
CEO / Managing PartnerWith over 30 years in the trenches of marketing, advertising, and brand communications, Brian has been a key player in some of the industry’s most iconic campaigns, including Verizon’s long-running “Can You Hear Me Now?” campaign. His clients have included large brands such as Bank of America, AT&T, MetLife, Target, and Citibank, as well as smaller, innovative brands such as JetBlue, L.L. Bean, and Honest Tea. Brian is skilled at assembling the right teams to crack the most difficult assignments and brings a deep level of strategic guidance to brand and business challenges. His experience spans consumer goods, financial services, telecom, retail, entertainment, technology, healthcare, travel, and automotive industries. Brian is old enough to remember when agencies were fun places to work and young enough to energize clients to support bold ideas and take intelligent risks.
Partner, Creative DirectorKayla is the epitome of a person being wise beyond their years. A graduate of Syracuse University, Kayla spent her early career client-side with in-house marketing roles at Gant and Fresh. Brent and David were so impressed by her work, they convinced Kayla to give the agency side of the business a try. She joined BouchezPage in 2015 and she has been involved in every one of the agency’s campaigns ever since. Kayla’s coolness under pressure and the depth of her creative skills continually impress both colleagues and clients.
Partner, Account DirectorWith more than 20 years of managing accounts with leading advertising and branding firms, Bill knows how to partner with clients to deliver successful outcomes. Bill headed the financial services practice at The Gate Worldwide for a decade, where he was instrumental in launching the SPDR ETF brand globally. He also worked with other major players in the industry, such as NASDAQ and AllianceBernstein. Previously, Bill held senior roles at Carpenter Group, OLIVER, and Grey Worldwide, and spent time client-side with Canon.