• Brierley Named SPARK Matrix Leader in the Customer Loyalty Solutions Market

    Brierley Named SPARK Matrix Leader in the Customer Loyalty Solutions Market

    Leading the Pack In an in-depth analysis of major loyalty technology and solution providers evaluating their technology capabilities, market presence, and overall customer value proposition, BRIERLEY took the lead in providing Technology Excellence and Customer Impact. Download the full Knowledge Brief for the SPARK Matrix analysis which provides a snapshot of key market participants and a visual representation of market participants alongside analyst perspectives on BRIERLEY.

    PRWire, 03/28/2020

  • Transforming Customer Experiences

    Transforming Customer Experiences

    Brierley’s Director of Digital Solutions establishes a process for developing individualized customer journeys, using internal collaboration and data analysis to identify unique opportunities. Watch the complete Digital Summit presentation: Evolving to a Holistic Approach to Grow Engagement and Conversions by Samantha Iodice. View upcoming Digital Summit Conferences.

    brierley.com, 03/11/2020

  • Brierley Unveils New Branding

    Brierley Unveils New Branding

    Brierley & Partners, Inc., a globally recognized leader in loyalty technology, strategy and execution, has introduced new branding to usher in a new chapter in the company’s history. The branding coincides with the latest evolution of the company’s global LoyaltyOnDemand® platform — a flexible, scalable and modular solution that now boasts unrivaled capabilities. The brand transformation is the work of Brierley Creative.

    Business Wire, 02/05/2020

  • Brierley Puts Marketers Behind the Wheel of the Ultimate Loyalty Platform at NRF’s 2020 Conference and Expo

    Brierley Puts Marketers Behind the Wheel of the Ultimate Loyalty Platform at NRF’s 2020 Conference and Expo

    At next week's National Retail Federation (NRF) Conference and Expo, Brierley+Partners, internationally recognized as an industry leader for creating lifetime loyalty for their customers' brands, will unveil its new platform and iteration of LoyaltyOnDemand®. This version of the company's flexible, scalble and modular loyalty solution now boasts an unrivaled suite of capabilities. LoyaltyOnDemand® We have re-packaged decades of loyalty program design, capabilities and execution expertise into a brand-new offering that takes full advantage of the absolute latest technologies to enable continuous evolution and global scale —Bill Swift, Brierley CTO

    Business Wire, 01/12/2020

  • Brierley+Partners Debuts F.A.S.T. Track Consulting: Custom-Fit Loyalty for Brands of Every Size

    Brierley+Partners Debuts F.A.S.T. Track Consulting: Custom-Fit Loyalty for Brands of Every Size

    Brierley+Partners, internationally recognized as the industry leader for creating lifetime loyalty for their customers’ brands, today unveiled a new suite of loyalty tools and insights, Forward Analytics + Strategic Thinking (F.A.S.T.) Track Consulting. F.A.S.T. Track Consulting reinvents the industry standard by providing actionable analytics and strategy solutions for loyalty and customer relationship management (CRM) in a matter of weeks.

    Business Wire, 12/11/2019

Client Start Year End Year
GameStop 2007 Current
Pep Boys 2017 Current
Kellogg 2015 Current
Chevron 2015 Current
7-11 2012 Current
Hertz 1987 Current

Brierley is transforming loyalty around the world, turning client challenges into successful and profitable loyalty program solutions. We bring together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds.


Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions. In addition, Brierley’s intuitive platform — LoyaltyOnDemand® — empowers everything a loyalty program demands to engage customers across every channel and touchpoint. It represents a powerful evolution in loyalty technology, continuously evolving with new features to keep programs on the leading edge.


Experts you can count on. Solutions you can trust. Success you can measure.


Brierley is U.S.-based and is a wholly-owned subsidiary of Nomura Research Institute, headquartered in Tokyo, Japan. To learn more about Brierley, visit http://www.brierley.com/.

  • Kats Murakami

    Kats Murakami

    President | Chief Executive Officer

  • Bill  Swift

    Bill Swift

    Executive Vice President | Chief Technology Officer

  • John Pedini

    John Pedini

    Senior Vice President | Chief Marketing Officer

  • Rod Dillehay

    Rod Dillehay

    Senior Business Development Executive

  • Doug Chatterton

    Doug Chatterton

    Chief Financial Officer

  • Nori Kawazu

    Nori Kawazu

    President | Brierley Japan

  • Elisabeth Keller

    Elisabeth Keller

    Senior Vice President | Client Services

  • Don  Smith

    Don Smith

    Senior Managing Director | Strategy & Chief Analytics Officer

  • Suresh Oleti

    Suresh Oleti

    Senior Vice President | Technology Operations

  • Jennifer Carlile

    Jennifer Carlile

    Senior Vice President | Professional Services

  • Melody Mitchem

    Melody Mitchem

    Senior Vice President | Talent Management

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