Born and Raised and NJM Insurance Group have launched a brand-new brand campaign – one that names a feeling nearly everyone recognizes, but few have ever articulated: Insuranoia. Insuranoia is the quiet anxiety people feel long before they ever file a claim; the brace-for-impact mindset rooted in the belief that their insurance company won’t have their back when it matters most.

In “Bubble Wrap,” viewers meet a man so consumed by Insuranoia that he meticulously wraps his car in layers of bubble wrap, desperate to prevent even the smallest mishap. The humor is quiet and observational, grounded in a behavior that feels extreme but emotionally familiar. His overprotection isn’t driven by fear of accidents; it’s driven by a desire to never have to deal with his insurance company. The message is simple: with NJM, that anxiety disappears because policyholders don’t have to brace themselves for battle.