Creative

Cases

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  NJM: "Great"

  NJM Insurance

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  NJM: "No Jingles or Mascots"

  NJM Insurance

News

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  NJM Insurance Group: Insuranoia • Ads of the World™ | Part of The Clio Network

  After redefining category norms with their No Jingles or Mascots campaign, Born and Raised and NJM Insurance Group are launching a brand-new brand campaign – one that names a feeling nearly everyone recognizes, but few have ever articulated: Insuranoia. Insuranoia is the quiet anxiety people feel long before they ever file a claim; the brace-for-impact mindset rooted in the belief that their insurance company won’t have their back when it matters most. It’s why people overprepare, overprotect, and go to extreme lengths to avoid ever having to call their insurer. NJM’s new campaign doesn’t dance around that truth; rather, it confronts it head-on. The work builds on the spirit that made No Jingles or Mascots resonate with audiences, standing apart from an industry built on gimmicks while taking the idea a step further. Where the previous campaign focused on how NJM talks differently, Insuranoia focuses on how NJM makes people feel differently. Insuranoia captures an emotion that many consumers experience,” said Cam Maio, Vice President of Marketing at NJM Insurance Group. ”This campaign reflects NJM’s commitment to putting our policyholders first and removing fear from the insurance experience.” The Insuranoia campaign will launch with two narratives. In the first, “Bubble Wrap,” viewers meet a man so consumed by Insuranoia that he meticulously wraps his car in layers of bubble wrap, desperate to prevent even the smallest mishap. The humor is quiet and observational, grounded in a behavior that feels extreme but emotionally familiar. His overprotection isn’t driven by fear of accidents; it’s driven by a desire to never have to deal with his insurance company. The message is simple: with NJM, that anxiety disappears because policyholders don’t have to brace themselves for battle. In “Laser Beam,” Insuranoia escalates inside the home, where a woman has transformed her house into an elaborate laser-grid security system, maneuvering through it with precision just to avoid the possibility of damage. Styled like a high-stakes heist film, the spot blends cinematic tension with dry humor, underscoring the lengths people will go to avoid interacting with their insurer. “Laser Beam” will air during local Super Bowl coverage in select NJM markets, giving the campaign a high-visibility moment when insurance advertising is at its most competitive. “There’s a shared emotional truth in insurance where people feel anxious before they even need to use it,” said Kaitlyn Castillo, Creative Director at Born and Raised. “With Insuranoia, we’re naming that feeling and confronting it head-on. NJM is different because it truly operates in the best interest of its policyholders, and this campaign reflects that difference in a very human way.” Insuranoia officially launches this month. The campaign will run across TV, OLV, and CTV/OTT, streaming audio, radio, high-impact display, out-of-home, and social, supported by a dedicated campaign website and additional activations later this year designed to bring the concept to life beyond the screen.

  Ads of the World™, 02/04/2026

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  Brownstein and NJM Redefine "Great" in Latest Spots for the "No Jingles, No Mascots" Campaign

  Brownstein and NJM Insurance Group have launched an entirely new advertising campaign that supports their long-running and acclaimed “No Jingles or Mascots: Just Great Insurance” work by communicating the numerous reasons that NJM is truly “great.”

  Brownstein, 05/19/2025

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  Inside Verizon, Netflix collabs with TikTok demure creator Jools Lebron | Ad Age

  Brands including Verizon, Lyft, Zillow and Netflix have rushed to partner with Lebron as the “very demure” trend she started continues to dominate social media feeds

  Ad Age, 08/26/2024

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  This Creative Director Finds Satisfaction in His Rock 'n' Roll Collection

  Memorabilia from The Beatles to The Rolling Stones fills Brownstein Group CCO Gary Greenberg's home.

  Ad Week, 11/14/2024

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  'Very Demure': How Microtrends Are Redefining Marketing

  Brands including Verizon and Zillow are moving fast as Brat Summer gives way to Demure Fall.

  Ad Week, 08/22/2024

Clients

About

Brownstein Group is an independent advertising and public relations agency based in Philadelphia. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations, social, digital, and influencer.

Former Ad Age Small Agency of the year, we build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on brand longevity. Our creativity is rooted in deep understanding of consumers and what moves them. Our campaigns balance breaking through the sea of sameness with effectiveness and driving business impact.

Brownstein Group is comprised of four agencies. Together forming an integrated network, and separately experts in within each defined discipline:

Born and Raised - Creative & Brand Strategy
Redthread PR - Public Relations
Nucleus Digital - Digital/Performance Marketing & Media
Poster Child - Influencer

People

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  Gary Greenberg

  Chief Creative Officer

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  Erin Allsman

  President

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  Marc Brownstein

  CEO

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  Laura Emanuel

  Managing Director

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  Steve Briggs

  VP, Director of Account Management

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  Pat McKinney

  Sr. Director, Brand Development