Golf brand FootJoy is launching a new campaign today dubbed “Step Forward,” with PGA Tour pros Justin Thomas and Max Homa among those featured, as well as LPGA golfer Jessica Korda. The effort, via Butler, Shine, Stern & Partners, will be highlighted by a 30-second spot and promote the company’s apparel, gloves and footwear. The campaign’s aim is to highlight a new generation of golfers, as well as the brand’s new design and innovation efforts.
Sports Business Journal, 02/13/2023
BSSP grows agency leadership team, hiring a new chief financial and operating officer and head of marketing sciences Full-service agency Butler, Shine, Stern and Partners (BSSP) announced the hiring of Thomas Simmons as its new chief financial and operating officer (CFOO) and Trina D. Arnett as head of marketing sciences. As the CFOO, Thomas will […]
Roastbrief US, 01/16/2023
As the NFL prepares to celebrate having two Black quarterbacks starting in the Super Bowl for the first time ever, it will be important for the league to keep their foot on the pedal of progress even after the Super Bowl is through. Tackling key issues related to player safety, guaranteed contracts, player and front office misconduct, and lack of diversity in both front offices and head coaching positions will be fundamental to sustaining brand affinity and longevity as America’s favorite sports league.
Sports Business Journal, 02/08/2023
Girls and women who do not fit within the expected interpretation of femininity experience bias and lack of acceptance.
Campaign US, 10/25/2022
|Client||Start Year||End Year|
|Blue Shield of California||2014||Current|
|Constellation Brands (Wine & Spirits)||2022||Current|
|San Francisco Ballet||2022||Current|
|Mill Valley Film Festival (pro-bono)||2022||Current|
Outside/In is our unique philosophy and approach to building brands. Our insights and motivations are cultivated from outside the industry, but the ultimate impact happens on the inside. To understand business and marketing challenges fully, we take our advertiser hat off and experience things as a consumer.
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