Girls and women who do not fit within the expected interpretation of femininity experience bias and lack of acceptance.
Campaign US, 10/25/2022
Campaign US is proud to celebrate the over-40 crowd — people who have been dedicated to their craft and this industry for years while opening up the field for new talent and making the industry a better place to work for people of all genders, ethnicities and backgrounds. Every single person recognized on this list led their company and their teams during a yet another confusing stage of the pandemic — as office doors began to reopen and the industry started to grapple with a hybrid future. They will be at the forefront of defining the future of work moving forward, whatever that might look like.
Campaign US, 08/09/2022
Full-service agency Butler, Shine, Stern and Partners (BSSP) today announced the hiring of Jimmie Blount as its new creative director.
Little Black Book, 12/13/2022
BSSP debuts, One App. One Tap, an anthemic TVC showcasing the ESPN App. The TVC is accompanied by an original, BIA song that highlights the most prominent features within the app.
|Client||Start Year||End Year|
|Blue Shield of California||2014||Current|
|Constellation Brands (Wine & Spirits)||2022||Current|
|San Francisco Ballet||2022||Current|
|Mill Valley Film Festival (pro-bono)||2022||Current|
|First Graduate (pro-bono)||2022||Current|
|Larkin Street Youth Services (pro-bono)||2022||Current|
BSSP is an independent creative company, housed in an old warship factory, with a museum of monster toys and art, just across the Golden Gate bridge in Sausalito.
With inspiration from the natural beauty of California and a relentless passion for culture today, what we believe is simple: it’s a lot easier to be forgotten than it is to be loved. So we want to make things, of all different shapes and sizes, with the ambition for genuine and meaningful interest. And we are proud to work with many great partners who share our mission.
To deliver on our ambition, we combine our strategic perspective with creative firepower, media effectiveness, analytics, and a strong helping of courage.
CEOTracey is a highly rounded global business leader skilled in crafting insightful content and brand experiences, delivered with creative media connections, and integrated with prioritized marketing strategies that tackle barriers and opportunities within the consumer journey to deliver results. She has consistently incorporated disciplined insight and thinking into ownable work and approaches. She provides strategic and operational rigor to unlock data for creative platforms across the right channels, including digital, social, creative, traditional media, and consumer functions. And, apply qualitative and quantitative consumer research methodologies to seize untapped growth opportunities, and measure the effectiveness of integrated marketing campaigns to reach desired markets.
PresidentPatrick has been with Butler, Shine, Stern & Partners (BSSP) since 2003. He’s a member of the agency’s leadership team responsible for the overall health, growth and vitality of the organization. Patrick’s career spans 30 years and multiple continents. He spent ten years at Ogilvy in New York, Australia, Hong Kong and London. He also spent seven years at Foote, Cone & Belding, San Francisco (FCB/SF) leading the agency’s business development efforts and managing a range of accounts. Over the years he’s worked on businesses including American Express, Major League Baseball, Coors, Adobe, Roku, Coca-Cola, Hershey’s, DraftKings, Converse, MTV, Sega, Unilever, The Economist, Hilton Hotels and GlaxoSmithKline. For nearly four years, Patrick sat on the board of Worldwide Partners, a group of 60 independent agencies in 40 countries working to help clients succeed in international markets, in which BSSP is an active member. Patrick currently is a trustee of the Larkin Street Youth Services, a group dedicated to eradicating youth homelessness in San Francisco. He’s a panel member of the National Advertising Review Board (NARB), the appellate body for advertising industry self-regulation.
Head of Account ManagementMark heads up the Account Management team at BSSP where he brings over 27 years of marketing communications experience from working in both agencies and dot com startups. Having worked in agencies of all sizes, he has been able to work with a wide range of clients that includes Pepsi, Diamond Foods, Diageo, Red Lobster, Hilton, Tesco, JCPenney, Tailored Brands, Integris Heart Center, KB Home, and 20th Century Fox. He provides a holistic view of marketing communications with experience leading the development of traditional advertising as well as promotions, merchandising, product innovation, digital marketing, store design, and packaging.
Head of ProductionSince landing her first job in advertising 20 years ago, Liz has worked in NYC, LA and the UK. During her illustrious freelance career, she worked for agencies such as 72andsunny, Anomaly, Cashmere, and Tool. She's helped create and deliver world-class work for a range of clients including Apple, Jaguar, Google, Facebook and Activision. Her work has been recognized domestically and globally, helping land her agency teams numerous Cannes Lions, Clios, One Show Pencils, CA Awards, Webby's, AICPs and a London International Award. Liz finally decided it was time to settle down with her favorite agency BSSP as Head of Production.
Head of Media and Communication StrategyKerri is a Cannes Lion-winning media strategist with 13 years of experience across CPG, QSR, Financial Services, Travel, and Entertainment. With a knack for marrying media and creative to win the hearts and minds of consumers, she has been recognized for her work on iconic brands such as SC Johnson, JetBlue, and Viacom. Before joining BSSP, Kerri led integrated media strategy at Omnicom for McDonald’s largest U.S. business unit, successfully launching the brand’s most important new product line in 2021.
Head of StrategyMark heads up the Account Management team at BSSP where he brings over 27 years of marketing communications experience from working in both agencies and dot com startups. Having worked in agencies of all sizes, he has been able to work with a wide range of clients that includes Pepsi, Diamond Foods, Diageo, Red Lobster, Hilton, Tesco, JCPenney, Tailored Brands, Integris Heart Center, KB Home, and 20th Century Fox. He provides a holistic view of marketing communications with experience leading the development of traditional advertising as well as promotions, merchandising, product innovation, digital marketing, store design, and packaging.
Executive Creative OfficerThroughout his career, Sinan has written poems for LeBron James with 2Chainz for NBA2K19 cover unveiling, trash talked with Kevin Garnett and Michael Rapaport for 2K18, gotten into a swordfight with Aaron Eckhart, Jeffrey Dean Morgan and Fan Bing Bing for Evony on Super Bowl 51, helped Ryan Lochte make a clean start for PowerBar, Defied Labels and stereotypes with Serena Williams, Abby Wambach and Harvey Keitel for MINI Cooper on Super Bowl 50, delivered 1.4MM meals in partnership with Feeding America and launched MINI's Rio Olympics campaign with Team USA. He’s called all drivers for Uber, negotiated deals with William Shatner for Priceline and executed Columbia Sportswear’s biggest digital campaign for its Omni-Heat technology release. Sinan’s work has been recognized at The One Show, Communication Arts, Effies, Graphis, Addys, 4A’s, and AAF. Most recently, Sinan has been chosen as one of Adweek's Top 100 Creatives.