BSSP Launches New FootJoy Campaign "Step Forward"
Golf brand FootJoy is launching a new campaign today dubbed “Step Forward,” with PGA Tour pros Justin Thomas and Max Homa among those featured, as well as LPGA golfer Jessica Korda. The effort, via Butler, Shine, Stern & Partners, will be highlighted by a 30-second spot and promote the company’s apparel, gloves and footwear. The campaign’s aim is to highlight a new generation of golfers, as well as the brand’s new design and innovation efforts.
Sports Business Journal, 02/13/2023
Butler, Shine, Stern & Partners Welcomes Thomas Simmons and Trina D. Arnett - Roatbrief US
BSSP grows agency leadership team, hiring a new chief financial and operating officer and head of marketing sciences Full-service agency Butler, Shine, Stern and Partners (BSSP) announced the hiring of Thomas Simmons as its new chief financial and operating officer (CFOO) and Trina D. Arnett as head of marketing sciences. As the CFOO, Thomas will […]
Roastbrief US, 01/16/2023
BSSP's Cierra Moore on "How the NFL can win beyond the Super Bowl"
As the NFL prepares to celebrate having two Black quarterbacks starting in the Super Bowl for the first time ever, it will be important for the league to keep their foot on the pedal of progress even after the Super Bowl is through. Tackling key issues related to player safety, guaranteed contracts, player and front office misconduct, and lack of diversity in both front offices and head coaching positions will be fundamental to sustaining brand affinity and longevity as America’s favorite sports league.
Sports Business Journal, 02/08/2023
BSSP's Cierra Moore on "Brittney Griner and the girls we forgot to represent" | Campaign US
Girls and women who do not fit within the expected interpretation of femininity experience bias and lack of acceptance.
Campaign US, 10/25/2022
BSSP's Amanda Mobley on avoiding "wellness washing"
Now, more than ever, wellness is a priority for consumers, but this has also led to a problem for health ...
|Client||Start Year||End Year|
|Blue Shield of California||2014||Current|
|Constellation Brands (Wine & Spirits)||2022||Current|
|San Francisco Ballet||2022||Current|
|Mill Valley Film Festival (pro-bono)||2022||Current|
BSSP is an independent creative company, housed in an old warship factory, with a museum of monster toys and art, just across the Golden Gate bridge in Sausalito.
With inspiration from the natural beauty of California and a relentless passion for culture today, what we believe is simple: it’s a lot easier to be forgotten than it is to be loved. So we want to make things, of all different shapes and sizes, with the ambition for genuine and meaningful interest. And we are proud to work with many great partners who share our mission.
To deliver on our ambition, we combine our strategic perspective with creative firepower, media effectiveness, analytics, and a strong helping of courage.
Co ChairmanJohn is the Co-Chairman and a founding partner at BSSP. In 1990, John met partner Mike Shine at Chiat/Day and moved west for jobs at Goodby, Silverstein & Partners. There they met Greg Stern, and in 1993 opened BSSP, a full-service independent creative company in Sausalito, CA. John is a former One Club president, he regularly speaks at the One Club Creative Directors conference, and his work has been recognized by Cannes, The One Show, D&AD, Effies, and the Clio's. He sits on the Cartoon Art Museum Board and resides in the Bay Area with his wife and two children.
CEOAfter 20 years of working with radically different companies in nearly every major ad market with teams across 84 countries, Tracey’s greatest skill has become adaptability. She brings a balanced perspective and knowledge gained from helping brands like IBM, Unilever, Levi’s, Pandora, and PlayStation adapt in a world of constant change and digital disruption. She also serves as a member of the 4As Maximus Forum, a group of independent agency leaders that are working to innovate and adapt industry models to better serve clients.
PresidentPatrick has been with Butler, Shine, Stern & Partners (BSSP) since 2003. He’s a member of the agency’s leadership team responsible for the overall health, growth and vitality of the organization. Patrick’s career spans 30 years and multiple continents. He spent ten years at Ogilvy in New York, Australia, Hong Kong and London. He also spent seven years at Foote, Cone & Belding, San Francisco (FCB/SF) leading the agency’s business development efforts and managing a range of accounts. Over the years he’s worked on businesses including American Express, Major League Baseball, Coors, Adobe, Roku, Coca-Cola, Hershey’s, DraftKings, Converse, MTV, Sega, Unilever, The Economist, Hilton Hotels and GlaxoSmithKline. For nearly four years, Patrick sat on the board of Worldwide Partners, a group of 60 independent agencies in 40 countries working to help clients succeed in international markets, in which BSSP is an active member. Patrick currently is a trustee of the Larkin Street Youth Services, a group dedicated to eradicating youth homelessness in San Francisco. He’s a panel member of the National Advertising Review Board (NARB), the appellate body for advertising industry self-regulation.
Chief Financial and Operations OfficerThomas leads Finance and Operations at BSSP, focusing on fiscal responsibility and strength, operational excellence, and positive impact. His career has taken him coast-to-coast across investment banking, public accounting, and corporate development for organizations big and small. A few years ago, he chased a dream to make an award-winning documentary film. His belief in the human spirit and appreciation for the creative process drives his ability to impact the organization positively. Thomas lives in the Bay Area with his wife and two children and enjoys golf in his free time.
Head of Account ManagementMark heads up the Account Management team at BSSP where he brings over 27 years of marketing communications experience from working in both agencies and dot com startups. Having worked in agencies of all sizes, he has been able to work with a wide range of clients that includes Pepsi, Diamond Foods, Diageo, Red Lobster, Hilton, Tesco, JCPenney, Tailored Brands, Integris Heart Center, KB Home, and 20th Century Fox. He provides a holistic view of marketing communications with experience leading the development of traditional advertising as well as promotions, merchandising, product innovation, digital marketing, store design, and packaging.
Head of Media and Communication StrategyKerri is a Cannes Lion-winning media strategist with 13 years of experience across CPG, QSR, Financial Services, Travel, and Entertainment. With a knack for marrying media and creative to win the hearts and minds of consumers, she has been recognized for her work on iconic brands such as SC Johnson, JetBlue, and Viacom. Before joining BSSP, Kerri led integrated media strategy at Omnicom for McDonald’s largest U.S. business unit, successfully launching the brand’s most important new product line in 2021.
Head of StrategyMark heads up the Account Management team at BSSP where he brings over 27 years of marketing communications experience from working in both agencies and dot com startups. Having worked in agencies of all sizes, he has been able to work with a wide range of clients that includes Pepsi, Diamond Foods, Diageo, Red Lobster, Hilton, Tesco, JCPenney, Tailored Brands, Integris Heart Center, KB Home, and 20th Century Fox. He provides a holistic view of marketing communications with experience leading the development of traditional advertising as well as promotions, merchandising, product innovation, digital marketing, store design, and packaging.
Executive Creative OfficerSinan is a home-grown BSSP-er, starting as a Junior Designer over a decade ago and now co-leads BSSP’s creative department. In that time, Sinan has led work for NBA2K, ESPN, MINI, Uber, Priceline, Blue Shield of California, Columbia Sportswear, and FootJoy. Sinan’s work has been recognized at The One Show, ADC, Effies, and Addys. He was chosen as one of Adweek’s Top 100 Creatives and a top 50 creative by MediaCat in his native country of Turkey. Alongside his advertising career, Sinan is an entrepreneur and a brand builder, being part of three successful startups globally.