Hearthstone is a digital card game where players use strategic thinking to outsmart and outplay their opponent. Aiming to explain that you don’t have to be a genius to succeed at Hearthstone, we reached out to legendary chess grandmaster Garry Kasparov, offering him the chance to play AI in Hearthstone and avenge his loss to IBM’s Deep Blue in 1997.

The resulting campaign drove 20M views of The Brain’s Last Stand along with global earned media coverage—driving both awareness and interest in the new game in a highly competitive environment.