For those who have tried Rao’s Homemade, there is no substitute. People love it and are passionate advocates for the brand. We didn’t have to run our mouths about how great Rao’s sauce tastes. Their mouths were all the proof we needed. With that core insight, which positioned us as standing out from our competition, our “Delicious Speaks for Itself” campaign was born. With an opera singer, internet speak, and our premium product, we stood out even further from all the noise.