"Bullish puts its money where its mouth is. The three-year-old shop...works on a pay-for-performance compensation model, so it can earn key performance indicator-based bonuses from some clients and return on equity from others."
Advertising Age, 02/18/2018
"World's Most Dangerous Agency" does Super Bowl Commercials invests in Consumer Start-ups.
Achieves Best "New Customer" Sunday in 20-Year Company History GoDaddy Inc. (NYSE: GDDY), the world's largest cloud platform dedicated to small, independent ventures, recorded its best-ever Sunday for attracting new customers in the books, courtesy of a successful Super Bowl campaign. About half of new customers signed up for GoDaddy's innovative mobile-friendly website builder, GoCentral. Among the 'big wins' for GoDaddy's Super Bowl marketing campaign : - Best-ever 'new customer' registrations sign-ups on a Sunday - 19 MM+ video views of its Super Bowl ad teasers clips, across all social channels - Mobile traffic spike, with 58% of its web traffic during the ad coming from tablets/smartphones - 62% of all GoCentral websites registered were built by customers in less than an hour "We've always said we do Super Bowl commercials because we know how to use them to ring the register – and this year was absolutely awesome," said GoDaddy Chief
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|Client||Start Year||End Year|
|Various Consumer PE Firms seeking demand-side (consumer) diligence||2015||Current|
|Nature's Bounty (formerly NBTY)||2015||Current|
Bullish is a Marketing Operating Partner; one part Strategic Creative Agency, one part Consumer Investment Firm. Designed for businesses living early in an S-curve, we deploy capabilities from the marketing and Private Equity worlds to help brands speed the transformation of opportunities into outcomes. And we play to win.
We offer four core elements: strategy, innovation, creative and investing. We seek senior clients and owners who have a chip-on-their-shoulder and sincere respect for a vested practitioner in creative brand management to make a difference to the bottom-line. All of our partnerships have a material performance-based component to the relationship...and we are even willing to put our money behind our marketing recommendations.
Partner | Director
Partner | Brand Investments