"Bullish puts its money where its mouth is. The three-year-old shop...works on a pay-for-performance compensation model, so it can earn key performance indicator-based bonuses from some clients and return on equity from others."
Advertising Age, 02/18/2018
"World's Most Dangerous Agency" does Super Bowl Commercials invests in Consumer Start-ups.
|Client||Start Year||End Year|
|Various Consumer PE Firms seeking demand-side (consumer) diligence||2015||Current|
Bullish is a Marketing Operating Partner; one part Strategic Creative Agency, one part Consumer Investment Firm. Designed for businesses living early in an S-curve, we deploy capabilities from the marketing and Private Equity worlds to help brands speed the transformation of opportunities into outcomes. And we play to win.
We offer four core elements: strategy, innovation, creative and investing. We seek senior clients and owners who have a chip-on-their-shoulder and sincere respect for a vested practitioner in creative brand management to make a difference to the bottom-line. All of our partnerships have a material performance-based component to the relationship...and we are even willing to put our money behind our marketing recommendations.
Ryan "Pocket" Fluet
Partner | Brand Investments