• Ad Age

    Ad Age's 2018 A-List Standouts | Bullish

    "Bullish puts its money where its mouth is. The three-year-old shop...works on a pay-for-performance compensation model, so it can earn key performance indicator-based bonuses from some clients and return on equity from others."

    Advertising Age, 02/18/2018

  • How ‘America’s Most Dangerous Agency’ Went From Launch to the Super Bowl in Just Over a Year – Adweek

    How ‘America’s Most Dangerous Agency’ Went From Launch to the Super Bowl in Just Over a Year – Adweek

    "World's Most Dangerous Agency" does Super Bowl Commercials invests in Consumer Start-ups.

    ADWEEK, 05/09/2017

	GoDaddy Inc. - GoDaddy Scores Super Bowl Victory

    GoDaddy Inc. - GoDaddy Scores Super Bowl Victory

    Achieves Best "New Customer" Sunday in 20-Year Company History GoDaddy Inc. (NYSE: GDDY), the world's largest cloud platform dedicated to small, independent ventures, recorded its best-ever Sunday for attracting new customers in the books, courtesy of a successful Super Bowl campaign. About half of new customers signed up for GoDaddy's innovative mobile-friendly website builder, GoCentral. Among the 'big wins' for GoDaddy's Super Bowl marketing campaign : - Best-ever 'new customer' registrations sign-ups on a Sunday - 19 MM+ video views of its Super Bowl ad teasers clips, across all social channels - Mobile traffic spike, with 58% of its web traffic during the ad coming from tablets/smartphones - 62% of all GoCentral websites registered were built by customers in less than an hour "We've always said we do Super Bowl commercials because we know how to use them to ring the register – and this year was absolutely awesome," said GoDaddy Chief

    GoDaddy, 02/06/2017

  • Who will Transform the Post Television Ad World in 2017?

    Who will Transform the Post Television Ad World in 2017?

    Forbes Welcome page -- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

    Forbes, 12/09/2016

Client Start Year End Year
Anheuser-Busch InBev 2017 Current
Care\Of 2017 Current
Various Consumer PE Firms seeking demand-side (consumer) diligence 2015 Current
PepsiCo 2016 Current
GoDaddy 2016 Current
Casper 2014 Current
Harry's 2012 Current
Primary 2015 Current
Nature's Bounty (formerly NBTY) 2015 Current
Matchabar 2016 Current

Bullish is a Marketing Operating Partner; one part Strategic Creative Agency, one part Consumer Investment Firm. Designed for businesses living early in an S-curve, we deploy capabilities from the marketing and Private Equity worlds to help brands speed the transformation of opportunities into outcomes. And we play to win.

We offer four core elements: strategy, innovation, creative and investing. We seek senior clients and owners who have a chip-on-their-shoulder and sincere respect for a vested practitioner in creative brand management to make a difference to the bottom-line. All of our partnerships have a material performance-based component to the relationship...and we are even willing to put our money behind our marketing recommendations.

  • Michael Duda

    Michael Duda

    Managing Partner

  • Brent Vartan

    Brent Vartan

    Managing Partner

  • Zach Lev

    Partner | Director

  • Tom Balderston

    Partner | Brand Investments

  • Joy Kruth


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