For GoDaddy, Bullish focused on making a memorable commercial that wouldn’t be as “polarizing” as the brand’s previous ones, Duda said. Since its pre-Super Bowl premier this week, the GoDaddy commercial has attracted praise for its lack of scantily clad women and even empowerment of females. Unbeknownst to GNC when it signed the contract for the commercial spot, according to an Ad Age report, the National Football League has the rights to approve or deny Super Bowl advertisements. Because fewer than 3 percent of GNC’s products include a couple of ingredients banned by the NFL, GNC won’t be allowed to participate. Landing a Super Bowl commercial spot, though expensive, is worthwhile for many brands because it’s one of the few times viewers watch commercials anymore, according to Tom Caporaso, CEO of a Connecticut-based marketing and technology company Clarus Commerce.
GoDaddy, once known for its sexist ads, will give a nod to Grace Hopper Celebration of Women in Computing during the Super Bowl.
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|Client||Start Year||End Year|
|Various Consumer PE Firms seeking demand-side (consumer) diligence||2015||Current|
Bullish is a Marketing Operating Partner; one part Strategic Creative Agency, one part Consumer Investment Firm. Designed for businesses living early in an S-curve, we deploy capabilities from the marketing and Private Equity worlds to help brands speed the transformation of opportunities into outcomes. And we play to win.
We offer four core elements: strategy, innovation, creative and investing. We seek senior clients and owners who have a chip-on-their-shoulder and sincere respect for a vested practitioner in creative brand management to make a difference to the bottom-line. All of our partnerships have a material performance-based component to the relationship...and we are even willing to put our money behind our marketing recommendations.
Ryan "Pocket" Fluet
Partner | Brand Investments