Client Start Year End Year
North American Breweries (Labatt, Genesee, Seagram's Escapes, Pura Still, New Products) 2018 Current
Pfizer (Centrum, ChapStick, Pediatrics, Switch brands, Innovation, Global Strategy) 2010 Current
Ricola (all products, North America, Latin America) 2011 Current
Hain Celestial (Terra Chips, Earth's Best, Veggie Straws) 2017 Current
Deep Foods Indian Gourmet 2017 Current
Brother Business Machines 2018 Current
Columbia Business School 2012 Current
Yellowtail Wine 2008 2018
Honey Bunches of Oats 2009 2015
Gorton's Seafood 2008 2016

Burns Group is a brand transformation company that bravely co-creates the futures of brands, young and old. We bring a beginner's mind to all we do; leading with new questions to get new answers, making use of our experience without being limited by it, and looking at every challenge like a start-up. With this approach, we bring bravery to established brands and experience to startups. Whether we're working at the definitional phase of a brand new business, or commercializing a legacy brand, at the center of our approach is consumer co-creation - a collaborative method that puts consumers on the front lines of brand insight and innovation, through our national platform, BrandInformers™. We've built an integrated engine for strategy and creativity, devoid of layers, hierarchy or fussy departments. We prefer workshops to dog and pony shows. Our team runs on laughter, adrenaline and Slack. Potency is at the core of our process. BG leaders are diverse in their skills and always on the front line and available - we love the work, we keep the team small and we get to creative solutions faster.

  • Joanne McKinney

    Joanne McKinney


  • Jim  Wilday

    Jim Wilday

    Managing Partner

  • Michael Burns

    Michael Burns

    Managing Partner

  • Ann Morton

    Ann Morton


  • Nicole Lucey

    Nicole Lucey

    Executive Creative Director

  • Samantha Arcade

    Samantha Arcade

    Executive Creative Director

  • Alanda Fellows

    Alanda Fellows

    Director of Integrated Production

  • Chamie Baldwin

    Chamie Baldwin

    Planning Director

  • Eavan Cleary

    Eavan Cleary

    Director of Brand Design

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