• What 500 Black Americans Have to Say About Advertising

    What 500 Black Americans Have to Say About Advertising

    A survey conducted by Burns Group offers unflinching insight into what marketers need to change.

    AdWeek, 07/09/2020

  • Simmons Aims to Reach a New Generation on TikTok

    Simmons Aims to Reach a New Generation on TikTok

    The bedding company has seen declining sales as DTC brands gain market share. In the face of continued pressure from digitally native, direct-to-consumer mattress brands, Serta Simmons Bedding is continuing to readjust to shifting consumer preferences by increasing direct-to-consumer options and targeting younger audiences. This year, the conglomerate worked with agency Burns Group to completely reinvent the oldest of its brands, Simmons. It created a new brand identity, called “Just For Fun-ZZZ,” and DTC website. It also revamped pricing and product design and developed a new ecommerce storefront, additional social content and digital advertising. This week, it launched a new campaign on TikTok to reach Gen Z consumers—those who are, or soon will be, living on their own for the first time and in need of basic furniture like mattresses.

    AdWeek, 06/24/2020

  • Catalyst: #BiasCorrect by Burns Group | Creative Works | The Drum

    Catalyst: #BiasCorrect by Burns Group | Creative Works | The Drum

    Catalyst is celebrating International Women's Day (IWD) 2020 with a reboot of its successful '#BiasCorrect' campaign to interrupt unconscious bias by highlighting the power of words used to describe women in the workplace.

    The Drum, 03/20/2020

  • We owe it to every girl and woman to stop being so blind to bias | Ad Age

    We owe it to every girl and woman to stop being so blind to bias | Ad Age

    Six ways you can start to #BiasCorrect – actionable ways to start correct your bias correct from Burns Group's 2020 campaign for International Women's day.

    Ad Age, 03/26/2020

  • Earth’s Best Unveils New “Organic Looks Like This” Campaign by Burns Group – FAB News

    Earth’s Best Unveils New “Organic Looks Like This” Campaign by Burns Group – FAB News

    Organic baby food brand Earth’s Best, have launched their first major integrated campaign, created in partnership with Burns Group. The new campaign, “Organic Looks Like This” asserts Earth’s Best’s leadership in organic baby food. Earth’s Best was the first branded organic baby food, and for over 30 years has been dedicated to making quality organic baby food options more accessible and affordable for all moms.

    Fab News, 07/25/2018

Burns Group is a brand transformation company that bravely co-creates the futures of brands, young and old. We bring a beginner's mind to all we do; leading with new questions to get new answers, making use of our experience without being limited by it, and looking at every challenge like a start-up. With this approach, we bring bravery to established brands and experience to startups. Whether we're working at the definitional phase of a brand new business, or commercializing a legacy brand, at the center of our approach is consumer co-creation - a collaborative method that puts consumers on the front lines of brand insight and innovation, through our national platform, BrandInformers™. We've built an integrated engine for strategy and creativity, devoid of layers, hierarchy or fussy departments. We prefer workshops to dog and pony shows. Our team runs on laughter, adrenaline and Slack. Potency is at the core of our process. BG leaders are diverse in their skills and always on the front line and available - we love the work, we keep the team small and we get to creative solutions faster.

  • Sam Arcade

    Sam Arcade

    ECD

  • Nicole Lucey

    Nicole Lucey

    ECD

  • Nicole Lucey

    Nicole Lucey

    ECD

  • Chamie Baldwin

    Chamie Baldwin

    CSO

  • Ann Morton

    Ann Morton

    COO

  • Joanne McKinney

    Joanne McKinney

    CEO

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