We’re excited to share that advertising executive Britton Rollins has been appointed Managing Director for integrated marketing consultancy, Brand Cool. Brand Cool is a division of independent media agency, Butler/Till headquartered in Rochester, NY. Due to its exponential growth – Brand Cool’s revenue grew by 120% last year and doubled personnel – and its desire to expand offerings and presence coast-to-coast, the firm has added this newly created position to the upper tier ranks of its management team and opened an office in San Francisco. Rollins joins the company with over 15 years of experience in the advertising industry, spanning leadership positions at Saatchi & Saatchi, DDB SF and W2O Group. During his time at DDB, Rollins played a crucial role in the Remedy team’s expansion beyond medical devices, growing the client portfolio to include pharmaceuticals and later health services and start-ups. Rollins’ experience in highly regulated, highly competitive categories will provide Brand Cool clients a unique advantage, given the firm’s focus on energy and financial sectors. During his extensive experience in the industry, Rollins has worked with prominent brands including Amgen, Sanofi and Dexcom. Rollins will report to Butler/Till President, Kimberly Jones. Last year, Butler/Till grew 15% and added clients such as Pacific Gas & Electric, Northwest Bank, and South Jersey Industries to its roster of clients. Butler/Till is 100% employee-owned, a certified B Corp and a certified women-owned enterprise (WBE). Rollins will join the management team at Butler/Till, and will be the first Managing Director of the Brand Cool division. Brand Cool Executive Creative Director, VP Strategy & Insights, VP Client Services and Account Director will report to Rollins. According to Jones, “Our expansion in San Francisco enables us to better serve our west coast clients, as well as open up a broader pool of talent like Britt. Britt brings extensive, management-level background in agency operations, brand planning and business development. More importantly, he’s a perfect match to our B Corp culture – aspiring to deliver value to our clients, our employee-owners, our community, and our environment.” For more information on Brand Cool, a division of Butler/Till, visit www.brandcool.com.
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Butler/Till, a Rochester-based media and advertising agency, today announced its acquisition of Brand Cool Marketing, a recognized, national leader in clean...
|Client||Start Year||End Year|
|Excellus BlueCross BlueShield||1998||Current|
|Pacific Gas and Electric||2015||Current|
|Bausch + Lomb||1999||Current|
Butler/Till was founded in 1998 by two very dynamic women: Sue Butler and Tracy Till. Since then, the agency has grown to over 125 employees and over $180 million in billings, and acquired its subsidiary agency, Brand Cool Marketing. At the end of 2011, Butler/Till became an Employee Stock Ownership Plan (ESOP) company, giving every employee a stake in the company and essentially the success of our clients. The ultimate result: higher productivity, less turnover, and an ownership culture.
Media is about more than message delivery—it’s about making meaningful connections between people and brands. Our team includes strategists, buyers, researchers, all united to build masterful media plans that bring out the best in our clients’ brands. In everything we do, we consider media first. Because even the most powerful creative needs the right channel.
Strategy – Research & Communications Planning
True connections require more than simply knowing where and when to place media. You need to know why and how. Our strategy experts use every tool in the book to learn about our client’s customers—whether it’s a sophisticated suite of database tools, or a road trip to meet them in person. Then we turn that information into actionable insight.
Media Planning & Buying – Digital, Offline, Direct Response
Consumers have more channels, choices, and control than ever before. And that means brands have an unprecedented opportunity to engage. With the opportunity to execute micro-targeted mass campaigns like never before, connecting is no longer about might. It’s about insight. That’s where we come in.
Analytics – Campaign Reporting & Dashboard Development
From day one, we’ve always loved the numbers. But analytics is about more than that. It’s puzzle solving. Dot-connecting. Activating information to its fullest potential. We work to bring our client’s data to life in meaningful and easy-to-understand ways, helping make better decisions and drive results.
Mike Della Porta
VP Technology & Operations
VP of Media Investment
VP Client Services
VP of Engagement
Chief Strategy Officer