Cases
News
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Why agentic media buying is becoming a client-by-client configuration job
Butler/Till is expanding its agentic media buying tests, highlighting the challenge of adapting AI to different client needs.
Digiday, 08/11/2026
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Measurement everywhere: Promises, proof and the path forward
Live from Cannes, we're talking about how measurement is evolving in healthcare marketing — from something brands investigate after the fact to something much more foundational to how decisions get made, campaigns get optimized and value gets created in real time.
MM+M - Medical Marketing and Media, 06/29/2026
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The ground shifted: Why independent agencies are the right bet right now
As AI, privacy changes, and market complexity reshape advertising, independent agencies are gaining a powerful competitive edge.
The Current, 06/03/2026
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The Innovative Agency - Podcast - 362. Essential Elements of Agency Growth, with Amanda DeVito
On this episode of The Innovative Agency Podcast, Sharon Toerek chats with Amanda DeVito, Chief Marketing Officer of women owned and led Butler/Till, to explore how employee ownership, strategic specialization, and a culture of accountability have fueled the agency's remarkable growth.
Apple Podcasts, 08/19/2026
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Butler/Till extends agentic media buying to audio with iHeartMedia
Tests of autonomous media buying are spreading into more channels, while publishers hope they can make direct buys easier.
Digiday, 08/20/2026
About
Butler/Till is an independent, women-owned, 100% employee-owned Certified B Corporation that helps organizations achieve measurable business growth through media, analytics, strategy, and technology.
For more than 25 years, Butler/Till has partnered with leading healthcare, consumer, financial services, and multi-location brands to deliver integrated media planning and buying, marketing science, omnichannel strategy, audience intelligence, campaign measurement, and localized marketing solutions through BetterLocal.
Our collaborative approach combines deep industry expertise, advanced analytics, and responsible innovation to create measurable outcomes and long-term client partnerships.
People
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Kimberly Jones
Chief Executive Officer
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Scott Chapman
Chief Financial Officer
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Amanda DeVito
Chief Marketing Officer
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Scott Ensign
Chief Strategy Officer
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Manny Puentes
Chief Product Officer