•  Butler/Till Opens San Francisco Office, Appoints Britton Rollins as Managing Director of Brand Cool Division - Butler/Till

    Butler/Till Opens San Francisco Office, Appoints Britton Rollins as Managing Director of Brand Cool Division - Butler/Till

    We’re excited to share that advertising executive Britton Rollins has been appointed Managing Director for integrated marketing consultancy, Brand Cool. Brand Cool is a division of independent media agency, Butler/Till headquartered in Rochester, NY. Due to its exponential growth – Brand Cool’s revenue grew by 120% last year and doubled personnel – and its desire to expand offerings and presence coast-to-coast, the firm has added this newly created position to the upper tier ranks of its management team and opened an office in San Francisco. Rollins joins the company with over 15 years of experience in the advertising industry, spanning leadership positions at Saatchi & Saatchi, DDB SF and W2O Group. During his time at DDB, Rollins played a crucial role in the Remedy team’s expansion beyond medical devices, growing the client portfolio to include pharmaceuticals and later health services and start-ups. Rollins’ experience in highly regulated, highly competitive categories will provide Brand Cool clients a unique advantage, given the firm’s focus on energy and financial sectors. During his extensive experience in the industry, Rollins has worked with prominent brands including Amgen, Sanofi and Dexcom. Rollins will report to Butler/Till President, Kimberly Jones. Last year, Butler/Till grew 15% and added clients such as Pacific Gas & Electric, Northwest Bank, and South Jersey Industries to its roster of clients. Butler/Till is 100% employee-owned, a certified B Corp and a certified women-owned enterprise (WBE). Rollins will join the management team at Butler/Till, and will be the first Managing Director of the Brand Cool division. Brand Cool Executive Creative Director, VP Strategy & Insights, VP Client Services and Account Director will report to Rollins. According to Jones, “Our expansion in San Francisco enables us to better serve our west coast clients, as well as open up a broader pool of talent like Britt. Britt brings extensive, management-level background in agency operations, brand planning and business development. More importantly, he’s a perfect match to our B Corp culture – aspiring to deliver value to our clients, our employee-owners, our community, and our environment.” For more information on Brand Cool, a division of Butler/Till, visit www.brandcool.com.

    Butler/Till, 12/01/2017

  •  B/T Health Group named Top 100 Healthcare Agency by MM&M - Butler/Till

    B/T Health Group named Top 100 Healthcare Agency by MM&M - Butler/Till

    We’re so excited to share that this year we have been named a top 100 healthcare agency by Medical Marketing &...

    Butler/Till, 08/17/2017

  •  Butler/Till Honored as Best for Workers, Creating Most Positive Impact for Employees - Butler/Till

    Butler/Till Honored as Best for Workers, Creating Most Positive Impact for Employees - Butler/Till

    Today, Butler/Till was recognized for creating the most positive impact for our workers based on an independent, comprehensive assessment administered by...

    Butler/Till, 09/12/2017

  •  Advertising Age Names Butler/Till as one of the 50 Best Places to Work in Advertising & Media - Butler/Till

    Advertising Age Names Butler/Till as one of the 50 Best Places to Work in Advertising & Media - Butler/Till

    Butler/Till was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Butler/Till was ranked...

    Butler/Till, 11/16/2015

  •  Butler/Till Acquires Brand Cool Marketing - Butler/Till

    Butler/Till Acquires Brand Cool Marketing - Butler/Till

    Butler/Till, a Rochester-based media and advertising agency, today announced its acquisition of Brand Cool Marketing, a recognized, national leader in clean...

    Butler/Till, 06/12/2015

Client Start Year End Year
CenturyLink 2006 Current
State Farm 2000 Current
Excellus BlueCross BlueShield 1998 Current
Pacific Gas and Electric 2015 Current
Celgene 2013 Current
Ferring Pharmaceuticals 2015 Current
Bausch + Lomb 1999 Current
Agios Pharmaceutical 2016 Current
Valeant Pharmaceuticals 2013 Current
Winn-Dixie 2013 2015

Butler/Till was founded in 1998 by two very dynamic women: Sue Butler and Tracy Till. Since then, the agency has grown to over 125 employees and over $180 million in billings, and acquired its subsidiary agency, Brand Cool Marketing. At the end of 2011, Butler/Till became an Employee Stock Ownership Plan (ESOP) company, giving every employee a stake in the company and essentially the success of our clients. The ultimate result: higher productivity, less turnover, and an ownership culture.

Our belief:

Media is about more than message delivery—it’s about making meaningful connections between people and brands. Our team includes strategists, buyers, researchers, all united to build masterful media plans that bring out the best in our clients’ brands. In everything we do, we consider media first. Because even the most powerful creative needs the right channel.

Our services:

Strategy – Research & Communications Planning
True connections require more than simply knowing where and when to place media. You need to know why and how. Our strategy experts use every tool in the book to learn about our client’s customers—whether it’s a sophisticated suite of database tools, or a road trip to meet them in person. Then we turn that information into actionable insight.

Media Planning & Buying – Digital, Offline, Direct Response
Consumers have more channels, choices, and control than ever before. And that means brands have an unprecedented opportunity to engage. With the opportunity to execute micro-targeted mass campaigns like never before, connecting is no longer about might. It’s about insight. That’s where we come in.

Analytics – Campaign Reporting & Dashboard Development
From day one, we’ve always loved the numbers. But analytics is about more than that. It’s puzzle solving. Dot-connecting. Activating information to its fullest potential. We work to bring our client’s data to life in meaningful and easy-to-understand ways, helping make better decisions and drive results.

  • Melissa Palmer

    Melissa Palmer

    CFO/COO

  • Mike Della Porta

    Mike Della Porta

    VP Technology & Operations

  • Stacey Barlow

    Stacey Barlow

    VP of Media Investment

  • Keith Betz

    Keith Betz

    VP Client Services

  • Amanda DeVito

    Amanda DeVito

    VP of Engagement

  • Peter Infante

    Peter Infante

    Chief Strategy Officer

  • Kimberly Jones

    Kimberly Jones

    President

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