Client Start Year End Year
North Carolina Education Lottery 2021 Current
Colorado Lottery 2012 Current
Commonwealth Care Alliance 2022 Current
Westerra Credit Union 2021 Current
University of Miami Herbert Business School 2022 Current
Umpqua Bank 2020 Current
Hart House 2022 Current
Man Therapy 2011 Current
Arapahoe Basin 2021 Current
Cochlear Americas 2021 Current

Cactus is a strategically-driven creative agency specializing in consumer behavior change. For over 32 years, the agency has existed to work exclusively for the brands that help people thrive in their lives. Purposeful brands that truly make the world a better place to live, work and play. We call the brands we partner with "Thrive Brands" and you could say Cactus was a purpose-driven agency about 25 years before it became a thing in the agency world.

Our full service agency capabilities span brand strategy and research, integrated creative, brand design, strategic comms planning, performance media planning buying and planning, digital strategy and experience, and behavioral analytics - all in-house. Over the years, we've developed deep expertise in several verticals like healthcare and behavioral health, CPG and retail, financial services, travel and tourism, and gaming.

Driving behavior change is at the heart of everything we do at Cactus. The agency’s Belief & Behavior Design® strategic process is built on decades of experience combining behavior change models with breakthrough creativity to achieve our clients’ desired outcomes. Using it we unpack the inhibiting consumer beliefs and brand behaviors that are blocking clients from reaching their business goals.

Our team of 60 employees that we call the Cacti are characterized by fierce independence and tenacious optimism, united by a shared belief that small agency creativity and innovation can solve some of the world's biggest problems - including yours. Learn more about us at

  • Shun-Luoi Fong

    Shun-Luoi Fong

    Director of Digital Experience

  • Martha  Douglas

    Martha Douglas

    Production Director

  • Sarah Berkheimer

    Sarah Berkheimer

    Design Director

  • Brian  Watson

    Brian Watson

    Executive Creative Director

  • Chris  Shewmake

    Chris Shewmake

    VP, Comms and Media

  • Kelly Rowntree

    Kelly Rowntree

    VP, Chief Strategy Officer

  • Ainslie Fortune

    Ainslie Fortune

    VP, Account Leadership

  • Jeff Graham

    Jeff Graham

    President & CMO

  • Norm Shearer

    Norm Shearer

    CCO & Partner

  • Joe Conrad

    Joe Conrad

    CEO & Founder