Creative
Cases
News
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Ad agencies are prioritizing mental health amid COVID-19 pandemic | Ad Age
From 'fuck it' days to personalized health platforms, here are just a few ways agencies have expanded mental health resources.
Ad Age, 05/19/2022
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The upside of the great resignation for agencies | Campaign US
As clients deal with staffing issues, they’re courting agencies to fill the gaps.. From Campaign US
Campaign, 03/18/2022
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Get Off The Marketing Crash Diet And Think Long-Term
Jeff Graham sounds off on the potential marketers have to effect consumer behavior change for the long term.
Media Post - The Marketing Insider, 07/21/2021
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Colorado Lottery pays homage to its home state in comedic ads that channel the Marlboro Man | Ad Age
The advertiser goes retro in campaign for Colorado Lottery that would make John Denver proud.
Ad Age, 05/11/2021
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Opinion: 4 ways brands can use behavior change fundamentals to grow in the new normal | Ad Age
At Cactus, driving behavior change is at the heart of everything we do. Post-pandemic, there's a 'radical reconsideration' going on amongst consumers. And that's an opportunity for marketers to drive some behavior change of their own. Our president & CMO Jeff Graham shared his thoughts on the subject with Ad Age.
Ad Age, 04/21/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| Umpqua Bank | 2020 | Current |
| CommunityAmerica Credit Union | 2016 | Current |
| Scott Credit Union | 2020 | Current |
| Colorado Lottery | 2012 | Current |
About
Cactus is a strategically-driven creative agency specializing in consumer behavior change. For over 30 years, the agency has existed to work exclusively for the brands that help people thrive in their lives. The ones that truly make the world a better place to live, work and play. You could say Cactus was a purpose-driven agency about 25 years before it became a thing.
Cactus is a full-service agency with end-to-end capabilities spanning brand strategy and research, integrated creative, brand design, strategic comms planning, performance media and a full digital experience team - all in-house. Over the years, we've developed deep expertise in categories like healthcare and behavioral health, CPG and retail, financial services, travel and tourism, and gaming.
Driving behavior change is at the heart of everything we do at Cactus. The agency’s Belief & Behavior Design® strategic process is built on decades of experience combinging behavior change models with breakthrough creativity to achieve our clients’ desired outcomes. Using it we unpack the inhibiting consumer beliefs and brand behaviors that are blocking clients from reaching their business goals.
Our team of 70 employees that we call the Cacti are characterized by fierce independence and tenacious optimism, united by a shared belief that small agency creativity and innovation can solve some of the world's biggest problems - including yours. Learn more about us at cactusinc.com.
People
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Jeff Graham
President & CMO
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Norm Shearer
CCO & Partner
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Joe Conrad
CEO & Founder