Creative
Cases
News
-
Cactus Latest Ad For North Carolina Education Lottery Is Double Good - Roastbrief US
After weeks of nothing but Super Bowl ad news, consider this your palette cleanser — the latest comedic spot from Cactus for the North Carolina Education Lottery‘s Multiply The Cash scratch-off game called “Stunt Doubler.” The spot imagines a scenario where one player finds an unusual way to contain his excitement at winning — by leaving it to his trusty stunt double, who responds the […]
Roastbrief US, 02/16/2024
-
Arapahoe Basin, Denver Public Library Denver & Agency Cactus Team Up To Bring Ultimate Skiing Experience To Everyone
Snow Industry News, 01/25/2024
-
Arapahoe Basin, Denver Public Library Denver & Agency Cactus Team Up To Bring Ultimate Skiing Experience To Everyone
Snow Industry News, 01/25/2024
-
Cactus On How Health And Well-being Equalled Agency Success | The Drum
Denver-based agency Cactus has been heavily involved in mental health work for many years and takes the mental health and well-being of its own people seriously. The work that agency is doing in this area is making many people's lives better and also scooped the Health and Well Being Award along with the Business Growth trophy at The Drum Awards for Agency Business. Here is the award-winning case study.
The Drum, 12/07/2023
-
Agency Leaders Give Thanks, Part II
Industry insiders tell what they are thankful for in the ad world.
Ad Week, 11/21/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| North Carolina Education Lottery | 2021 | Current |
| Colorado Lottery | 2012 | Current |
| Commonwealth Care Alliance | 2022 | Current |
| Westerra Credit Union | 2021 | Current |
| University of Miami Herbert Business School | 2022 | Current |
| Umpqua Bank | 2020 | Current |
| Hart House | 2022 | Current |
| Man Therapy | 2011 | Current |
| Arapahoe Basin | 2021 | Current |
| Cochlear Americas | 2021 | Current |
About
Cactus is a strategically-driven creative agency specializing in consumer behavior change. For over 32 years, the agency has existed to work exclusively for the brands that help people thrive in their lives. Purposeful brands that truly make the world a better place to live, work and play. We call the brands we partner with "Thrive Brands" and you could say Cactus was a purpose-driven agency about 25 years before it became a thing in the agency world.
Our full service agency capabilities span brand strategy and research, integrated creative, brand design, strategic comms planning, performance media planning buying and planning, digital strategy and experience, and behavioral analytics - all in-house. Over the years, we've developed deep expertise in several verticals like healthcare and behavioral health, CPG and retail, financial services, travel and tourism, and gaming.
Driving behavior change is at the heart of everything we do at Cactus. The agency’s Belief & Behavior Design® strategic process is built on decades of experience combining behavior change models with breakthrough creativity to achieve our clients’ desired outcomes. Using it we unpack the inhibiting consumer beliefs and brand behaviors that are blocking clients from reaching their business goals.
Our team of 60 employees that we call the Cacti are characterized by fierce independence and tenacious optimism, united by a shared belief that small agency creativity and innovation can solve some of the world's biggest problems - including yours. Learn more about us at cactusinc.com.
People
-
Shun-Luoi Fong
Director of Digital Experience
-
Martha Douglas
Production Director
-
Sarah Berkheimer
Design Director
-
Brian Watson
Executive Creative Director
-
Chris Shewmake
VP, Comms and Media
-
Kelly Rowntree
VP, Chief Strategy Officer
-
Ainslie Fortune
VP, Account Leadership
-
Jeff Graham
President & CMO
-
Norm Shearer
CCO & Partner
-
Joe Conrad
CEO & Founder