Creative
Cases
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North Carolina Education Lottery - Case Study
North Carolina Education Lottery
News
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Colorado Lottery and DENVER NUGGETS Team Up for Exciting New Scratch Game | LBBOnline
Little Black Book, The campaign, created with Cactus, promotes 'DENVER NUGGETS Scratch' and features NBA announcer Kyle Speller
LBB, 03/26/2025
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Question of the Week: What’s the story behind a meaningful tattoo you have? | Campaign US
For our Question of the Week, we asked adland to share what inspired their tattoos.
Campaign, 03/28/2025
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Joe Conrad on Building Cactus with Mental Health at its Core
Breaking and Entering Advertising Podcast · Episode
Spotify, 05/12/2025
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Cactus Enlists O'Connell, Kelleman For Key Posts 03/19/2025
The Denver-based agency has enhanced its strategy and growth areas.
MediaPost, 03/18/2025
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The best graduate programs under the sun - Graphis Portfolio
The prestigious Graphis Awards honor creative excellence from around the globe in Design, Advertising, Photography and Illustration Art each year. Graphis publications set the standard for excellence presenting the award-winning work annually from each discipline in beautiful full color, fine art quality print and digital books.
Graphis, 11/14/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| North Carolina Education Lottery | 2021 | Current |
| Colorado Lottery | 2012 | Current |
| Westerra Credit Union | 2021 | Current |
| University of Miami Herbert Business School | 2022 | Current |
| Xero Shoes | 2024 | Current |
| Umpqua Bank | 2020 | Current |
| Judi's House | 2024 | Current |
| UMB Bank | 2024 | Current |
| Fjallraven | 2024 | Current |
| Man Therapy | 2011 | Current |
About
Cactus is a full-service agency that uses the principles of behavior change to shape brand strategies and craft breakthrough creative solutions that inspire consumer behavior change.
Our in-house agency capabilities span brand strategy and research, integrated creative, brand design, strategic comms planning, performance media planning buying and planning, digital product and experience, CRM and behavioral analytics. Over the years, we've developed deep expertise in several verticals like healthcare and behavioral health, CPG food & beverage and restaurants, financial services, outdoor rec & travel, and state lotteries.
Driving consumer behavior change is at the heart of everything we do at Cactus. Our Belief & Behavior Design® process is built on decades of experience blending behavior change models with breakthrough creativity to achieve our client’s desired business outcomes. Belief & Behavior Design® is our method for getting to great work, and creating consumer behavior change that sticks.
Recognized for stand out creativity (#33 on One Club's 2024 creative rankings) and as an Outside Magazine Best Place To Work - our dedicated team of 75 ad pros (the Cacti) are united by a shared belief that indie agency creativity and innovation can solve some of the world's biggest problems - including yours. Learn more about us at cactusinc.com.
People
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Martha Douglas
Production Director
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Sarah Berkheimer
Design Director
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Brian Watson
Executive Creative Director
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Chris Shewmake
VP, Comms and Media
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Ainslie Fortune
VP, Account Leadership
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Jeff Graham
President & CMO
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Norm Shearer
CCO & Partner
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Joe Conrad
CEO & Founder