Creative
Cases
News
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Cactus Helms Latest Campaign for Denver Ski Resort | DesignRush
Arapahoe Basin, one of Denver's most-visited ski resorts, launched a new campaign with agency of record Cactus, highlighting those yearning for the slopes.
Design Rush, 09/12/2024
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Cactus Releases First Work for Hoosier Lottery
The work is timed to run as the Olympics get underway.
AdWeek, 07/23/2024
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Fjällräven Chooses Cactus for Campaign Launch
The campaign features the global CEO doing a Swedish voice over.
AdWeek, 06/17/2024
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Agency 100 2024: Cactus - MM+M
Cactus is one of the MM+M's top 100 agencies!
MM+M - Medical Marketing and Media, 06/11/2024
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Mental Health Awareness Month 2024—ads from MTV, McDonald’s, Calm and more | Ad Age News
How MTV, McDonald’s, Calm and more are marking Mental Health Awareness Month.
Ad Age, 05/15/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| North Carolina Education Lottery | 2021 | Current |
| Colorado Lottery | 2012 | Current |
| Commonwealth Care Alliance | 2022 | Current |
| Westerra Credit Union | 2021 | Current |
| University of Miami Herbert Business School | 2022 | Current |
| Umpqua Bank | 2020 | Current |
| Hart House | 2022 | Current |
| Man Therapy | 2011 | Current |
| Arapahoe Basin | 2021 | Current |
| Cochlear Americas | 2021 | Current |
About
Cactus is a strategically-driven creative agency specializing in consumer behavior change. For over 32 years, the agency has existed to work exclusively for the brands that help people thrive in their lives. Purposeful brands that truly make the world a better place to live, work and play. We call the brands we partner with "Thrive Brands" and you could say Cactus was a purpose-driven agency about 25 years before it became a thing in the agency world.
Our full service agency capabilities span brand strategy and research, integrated creative, brand design, strategic comms planning, performance media planning buying and planning, digital strategy and experience, and behavioral analytics - all in-house. Over the years, we've developed deep expertise in several verticals like healthcare and behavioral health, CPG and retail, financial services, travel and tourism, and gaming.
Driving behavior change is at the heart of everything we do at Cactus. The agency’s Belief & Behavior Design® strategic process is built on decades of experience combining behavior change models with breakthrough creativity to achieve our clients’ desired outcomes. Using it we unpack the inhibiting consumer beliefs and brand behaviors that are blocking clients from reaching their business goals.
Our team of 60 employees that we call the Cacti are characterized by fierce independence and tenacious optimism, united by a shared belief that small agency creativity and innovation can solve some of the world's biggest problems - including yours. Learn more about us at cactusinc.com.
People
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Shun-Luoi Fong
Director of Digital Experience
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Martha Douglas
Production Director
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Sarah Berkheimer
Design Director
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Brian Watson
Executive Creative Director
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Chris Shewmake
VP, Comms and Media
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Kelly Rowntree
VP, Chief Strategy Officer
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Ainslie Fortune
VP, Account Leadership
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Jeff Graham
President & CMO
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Norm Shearer
CCO & Partner
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Joe Conrad
CEO & Founder