Creative
Colorado Lottery_The Joy of Giving
Colorado Lottery
CommunityAmerica Credit Union - Unbelievable Moments
CommunityAmerica Credit Union
Cases
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Belief and Behavior Design at Work: UCHealth
UCHealth
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Belief and Behavior at Work: Colorado Lottery
Colorado Lottery
News
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Get Off The Marketing Crash Diet And Think Long-Term
Jeff Graham sounds off on the potential marketers have to effect consumer behavior change for the long term.
Media Post - The Marketing Insider, 07/21/2021
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Colorado Lottery pays homage to its home state in comedic ads that channel the Marlboro Man | Ad Age
The advertiser goes retro in campaign for Colorado Lottery that would make John Denver proud.
Ad Age, 05/11/2021
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Opinion: 4 ways brands can use behavior change fundamentals to grow in the new normal | Ad Age
At Cactus, driving behavior change is at the heart of everything we do. Post-pandemic, there's a 'radical reconsideration' going on amongst consumers. And that's an opportunity for marketers to drive some behavior change of their own. Our president & CMO Jeff Graham shared his thoughts on the subject with Ad Age.
Ad Age, 04/21/2021
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Denver ad agency Cactus created this spot, “Mayhem Scratch,” for longtime client Colorado Lottery, but you might never see it!
SHOOTonline, 02/01/2021
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Patrick Mahomes quarterbacks animated spot for regional credit union | Campaign US
Pencil-sketch technique replaces live-action footage due to COVID-19 in Patrick Mahomes spot for CommunityAmerica Credit Union
Campaign US, 09/11/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| Umpqua Bank | 2020 | Current |
| CommunityAmerica Credit Union | 2016 | Current |
| Scott Credit Union | 2020 | Current |
| Colorado Lottery | 2012 | Current |
About
For more than 30 years, Cactus has been growing brands that help people thrive in their lives. The brands that make the world a better place to live, work and play. That’s why Cactus exists. You could say we were a purpose-driven agency about 25 years before it was a thing.
How we do it is through what we call Belief & Behavior Design™. It’s a unique work process that blends our experience using behavior change models with good ol’ fashioned agency creativity to shape consumer beliefs and drive behaviors that help our clients achieve their desired business outcomes.
We’re a full-service, integrated agency partner delivering solutions for clients through brand strategy, creative and design, media and analytics and digital experience. Over the years, we've developed deep, specialty expertise in healthcare and behavioral health, CPG and retail, financial services, travel and tourism, and higher ed
Our team of 50 employees that we call the Cacti are characterized by fierce independence and tenacious optimism, united in our belief that small agency creativity and innovation can solve some of the world's biggest problems - including yours. Learn more about us at cactusinc.com.
People
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Jeff Graham
President & CMO
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Norm Shearer
CCO & Partner
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Joe Conrad
CEO & Founder