Creative

Cases

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  Belief & Behavior

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  North Carolina Education Lottery - Case Study

  North Carolina Education Lottery

News

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  Cactus Crafts Three Unique Campaigns for Colorado Lottery, North Carolina Education Lottery and the Hoosier Lottery | LBBOnline

  Little Black Book, Cactus demonstrates strategy, creative and media prowess by developing and launching three distinctive campaigns for the same product

  LBB, 02/26/2026

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  Hoosier Lottery Brings Fun to Winter with New ‘Come Out to Play’ Creative - Roastbrief US

  The Hoosier Lottery’s first family of Scratch-off games to launch under their Champions of Play brand platform brings new fun to February, inviting Hoosiers to put down their puzzles and come out to play.  To promote the 7s Scratch-offs, creative agency Cactus leaned into the familiarity and anticipation Hoosiers have for the 7s Family and […]

  Roastbrief US, 02/03/2026

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  Lend an ear and hear the difference in Cochlear’s global campaign

  The medical device company partnered with indie agency Cactus for the campaign.

  MM+M - Medical Marketing and Media, 01/26/2026

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  Creative ads today: Colorado Lottery, Göteborg Film Festival, Jordan Brand, Peugeot, Polestar, Slather

  The new Colorado Lottery Winning Country spot was featured in Ad Age.

  Ad Age, 01/12/2026

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  'Hear' This: Cactus Focuses On Cochlear Tech's Emotional Benefits 01/09/2026

  Cochlear's first global campaign uses a first-person perspective to capture everyday sounds.

  MediaPost, 01/08/2026

Clients

About

Cactus is a full-service agency that uses the principles of behavior change to shape brand strategies and craft breakthrough creative solutions that inspire consumer behavior change.
Our in-house agency capabilities span brand strategy and research, integrated creative, brand design, strategic comms planning, performance media planning buying and planning, digital product and experience, CRM and behavioral analytics. Over the years, we've developed deep expertise in several verticals like healthcare and behavioral health, CPG food & beverage and restaurants, financial services, outdoor rec & travel, and state lotteries.
Driving consumer behavior change is at the heart of everything we do at Cactus. Our Belief & Behavior Design® process is built on decades of experience blending behavior change models with breakthrough creativity to achieve our client’s desired business outcomes. Belief & Behavior Design® is our method for getting to great work, and creating consumer behavior change that sticks.
Recognized for stand out creativity (#33 on One Club's 2024 creative rankings) and as an Outside Magazine Best Place To Work - our dedicated team of 75 ad pros (the Cacti) are united by a shared belief that indie agency creativity and innovation can solve some of the world's biggest problems - including yours. Learn more about us at cactusinc.com.

People

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  Martha Douglas

  Production Director

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  Sarah Berkheimer

  Design Director

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  Brian Watson

  Chief Creative Officer

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  Chris Shewmake

  VP, Media & Digital

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  Ainslie Fortune

  VP, Account Leadership & People

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  Joe Conrad

  CEO & Founder