Client Start Year End Year
Umpqua Bank 2020 Current
CommunityAmerica Credit Union 2016 Current
Scott Credit Union 2020 Current
Colorado Lottery 2012 Current

Cactus is a strategically-driven creative agency specializing in consumer behavior change. For over 30 years, the agency has existed to work exclusively for the brands that help people thrive in their lives. The ones that truly make the world a better place to live, work and play. You could say Cactus was a purpose-driven agency about 25 years before it became a thing.

Cactus is a full-service agency with end-to-end capabilities spanning brand strategy and research, integrated creative, brand design, strategic comms planning, performance media and a full digital experience team - all in-house. Over the years, we've developed deep expertise in categories like healthcare and behavioral health, CPG and retail, financial services, travel and tourism, and gaming.

Driving behavior change is at the heart of everything we do at Cactus. The agency’s Belief & Behavior Design® strategic process is built on decades of experience combinging behavior change models with breakthrough creativity to achieve our clients’ desired outcomes. Using it we unpack the inhibiting consumer beliefs and brand behaviors that are blocking clients from reaching their business goals.

Our team of 70 employees that we call the Cacti are characterized by fierce independence and tenacious optimism, united by a shared belief that small agency creativity and innovation can solve some of the world's biggest problems - including yours. Learn more about us at

  • Jeff Graham

    Jeff Graham

    President & CMO

    Jeff guides account leadership, brand strategy, agency operations, and business development. Prior to Cactus, he served as SVP/Managing Director of Barkley, and was co-founder of Boulder-based creative boutique Grenadier. He brings more than 25 years of guiding account leadership teams in some of the country’s most creatively-driven agencies like CP+B, Arnold, CORE and TBWA\Chiat\Day. Jeff’s experience spans some of the world's most iconic brands — Microsoft, Volkswagen, Jack Daniel’s, Best Buy, the NFL, Gibson, Virgin Mobile, Bass Pro Shops, Indian Motorcycle, Under Armour, and Old Navy (where he served as interim CMO). He's been an adjunct professor of advertising at both the University of Colorado-Boulder and the University of Missouri-Columbia, a frequent guest speaker for Ad Clubs nationwide, and a past-president of Ad Club CO (AAF).
  • Norm Shearer

    Norm Shearer

    CCO & Partner

    Norm leads all the creative at Cactus, where he actively and enthusiastically reminds us that people hate ads, so we’re not going to make them. Instead, we’re going to befriend people, make their day a little easier and be useful to them. Prior to Cacuts, Norm worked at Sukle, McClain Finlon and Rhino Records. He also freelanced a bit and once had his own agency, Twig. Norm’s portfolio includes: Smashburger, Dish, Co Lottery, Community America, Vail, Odell Brewing, Jackson Hole, Whole Foods and Man Therapy. Cactus wouldn’t be Cactus without his eternal optimism, encouragement and direction to play well with clients and produce the best creative solutions that blow through walls, knock down challenges and deliver exponentially on objectives. You cannot help but do your best work around Norm.
  • Joe Conrad

    Joe Conrad

    CEO & Founder

    Joe is the Founder and CEO of Cactus. When he couldn’t find exactly the kind of job he wanted or the place he wanted to work at or the people he wanted to work for, Joe started Cactus. He’s worked with a lot of brands and on a lot of projects over the years, including Sierra Club, The Children’s Hospital, Colorado Lottery, Man Therapy, and UCHealth. Joe brings an earnest desire to make the world a better place and a respect for critical thought and the ability to always find the path forward. He sets high standards for the Cacti, holds us to them and provides us the means to achieve them. You want Joe on your team.