Creative
Cases
News
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A JOINT EFFORT: Growing The Agriculturalist with Canopy
At Canopy, we love helping brands find their voice. Our work with The Agriculturalist, a new cannabis dispensary in Massachusetts, proves that when creativity meets strategy, the results are highly impactful. We developed their brand positioning — “Thoughtful cannabis, for the people.” and extended it across every touchpoint:
CANOPY, 10/02/2025
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We got 'that Orgain feeling', and it helped us create something "perfect".
When asked to design Orgain's new, premium meal powder line called 'The Perfect Meal', our response was just that, "PERFECT!"
CANOPY BRAND GROUP, 02/22/2023
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Being different is good: I’ve always been motivated by disruption. If someone or something is swimming upstream, then go the other way. You…
Medium, 07/01/2021
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Introducing Our Innovation New Package Design for Naboso
We are thrilled to announce our groundbreaking collaboration between Canopy and Naboso, resulting in an exceptional packaging design for the Naboso Kinesis Board. As the design agency selected to partner with Naboso, we created a unique and engaging packaging experience that perfectly complements the innovative features of the Kinesis Board.
CANOPY BRAND GROUP, 06/13/2023
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Building A Coconut Brand With Positivity And Purpose
Marc Sampogna is the Co-founder and Chief Marketing Officer of Once Upon a Coconut, a coconut water beverage brand. His role is to protect and grow the brand at all costs, including steering it in the right direction to connect with customers and engaging in partnerships that fit the brand's positioning in the marketplace.
CANOPY BRAND GROUP, 09/20/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Enovis (DJO Global) | 2025 | Current |
| Thorne | 2025 | Current |
| Securitas | 2025 | Current |
| High Limb Cider | 2024 | Current |
| The Agriculturalist | 2024 | Current |
| Danone | 2024 | Current |
| ZOR Nutrition | 2024 | 2025 |
| Universal Beauty Products | 2023 | 2025 |
| St Moret | 2023 | Current |
| Alouette | 2023 | Current |
About
WE BUILD BRANDS THAT WIN. NO LUCK REQUIRED.
We started in 2008 with a simple truth: bold ideas—backed by strategy—change everything. What began as a handful of restless thinkers reimagining what an agency could be has evolved into a powerhouse of creators, innovators, and brand provocateurs who don’t wait for the future—they design it.
At Canopy, we don’t do guesswork. We do growth. Our proprietary Mine / Shape / Activate™ process turns insights into impact—helping brands uncover white space, carve out their edge, and launch ideas that don’t just stand out, but stand apart.
From Health & Wellness to Food & Beverage, Beauty, Personal Care, Finance, and beyond, we partner with brands that have the guts to lead. Whether you’re a global powerhouse or a startup with something to prove, we speak fluent challenger.
Safe doesn’t sell. Bold does.
And that’s exactly what we build.
New York City | Laguna Beach | Chicago | Austin
People
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MARC SAMPOGNA
Founder, Chief Creative Officer
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Franscesca Allevato
Partner, Chief Strategy & Innovation Officer
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Tiffany Vasilchik
Executive Vice President, Ai
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Ashley Walter
VP Accounts & Social Media
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Cynthia Perez
Account Executive
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Kristen Baranovic
VP, Strategy
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Frank Sampogna
Chairman