Creative

Cases

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  A COCONUT WATER WITH A PURPOSE.

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  Creating Wingmate – A New Kind of Men’s Personal Care Brand

News

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  We got 'that Orgain feeling', and it helped us create something "perfect".

  When asked to design Orgain's new, premium meal powder line called 'The Perfect Meal', our response was just that, "PERFECT!"

  CANOPY BRAND GROUP, 02/22/2023

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  Social Impact Heroes: Why & How Marc Sampogna of Once Upon A Coconut Is Helping To Change Our World | by Yitzi Weiner | Authority Magazine | Medium

  Being different is good: I’ve always been motivated by disruption. If someone or something is swimming upstream, then go the other way. You…

  Medium, 07/01/2021

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  Introducing Our Innovation New Package Design for Naboso

  We are thrilled to announce our groundbreaking collaboration between Canopy and Naboso, resulting in an exceptional packaging design for the Naboso Kinesis Board. As the design agency selected to partner with Naboso, we created a unique and engaging packaging experience that perfectly complements the innovative features of the Kinesis Board.

  CANOPY BRAND GROUP, 06/13/2023

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  Building A Coconut Brand With Positivity And Purpose

  Marc Sampogna is the Co-founder and Chief Marketing Officer of Once Upon a Coconut, a coconut water beverage brand. His role is to protect and grow the brand at all costs, including steering it in the right direction to connect with customers and engaging in partnerships that fit the brand's positioning in the marketplace.

  CANOPY BRAND GROUP, 09/20/2023

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  S.P.A.R.K.

  S.P.A.R.K. – Igniting Opportunity for the Next Generation Challenge: Many talented inner-city students have the ambition to pursue careers in business but lack the resources, mentorship, and pathways to get there. Canopy saw an opportunity to help bridge that gap — not just with donations, but with real inspiration, guidance, and support. Solution: Canopy created S.P.A.R.K. (Smart, Powerful & Remarkable Kids) — an annual event designed to raise awareness and funds for inner-city students with the drive to succeed, but who may lack the direction or means to navigate the business world. Through a combination of fundraising, mentorship opportunities, and community building, S.P.A.R.K. empowers students to envision a future in business and entrepreneurship. The event features dynamic speakers, success stories, workshops, and networking opportunities, creating a platform that fosters both immediate support and long-term inspiration. Deliverables: Annual Fundraising Event Strategy & Execution Brand Identity & Event Theme Community Outreach & Student Engagement Speaker Series & Workshop Programming The result: S.P.A.R.K. has become a powerful platform for change — raising critical funds, connecting students with mentors, and igniting new possibilities for the next generation of business leaders.

  Vimeo, 03/01/2018

Clients

About

WE BUILD BRANDS THAT WIN — WITH CERTAINTY.

We launched in 2008 with a clear belief: bold ideas, grounded in strategy, are what move brands forward. What began as a small team of account, strategy, and creative minds determined to reimagine the agency model has grown into a collective of brand builders who don’t just follow trends—we set them.

At Canopy, we specialize in branding, design and innovation built on our proprietary Mine / Shape / Activate™ methodology—an immersive, insight-driven process that helps uncover white space, define your edge, and bring big ideas to life with speed and precision. It’s how we take the guesswork out of growth, and how we consistently build brands that break through.

We work across Health & Wellness, Food & Beverage, Beauty, Personal Care, Finance, and beyond—partnering with scrappy startups, global giants, and everyone in between. Our clients come to us with a challenger mindset and a desire to lead, not follow.

We’re not here for safe. We’re here for standout. And we don’t guess—we build what wins.

Locations: New York City, Laguna Beach, Chicago, Austin

People

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  MARC SAMPOGNA

  Founder, Chief Creative Officer

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  Franscesca Allevato

  Partner, Chief Strategy & Innovation Officer

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  Tiffany Vasilchik

  Executive Vice President, Ai

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  Ashley Walter

  VP Accounts & Social Media

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  Kristen Baranovic

  VP, Strategy

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  Frank Sampogna

  Chairman