Creative

Cases

News

  • Is Threads the New Twitter (or now the new "X"?

    Is Threads the New Twitter (or now the new "X"?

    Pros and cons of the new Threads app for users and brands.

    Carbon Crew, 08/14/2023

  • Kathryn Hahn Is the Captain, CEO of a Pirate Ship in New Ads

    Kathryn Hahn Is the Captain, CEO of a Pirate Ship in New Ads

    This is an advancement of HubSpot’s existing Grow Better platform with a media plan created in partnership with Carbon. It will utilize real and fictional customer testimonials through paid and owned channels, including HubSpot’s Media Network. The spots will air across social, YouTube, OTT/Roku and broadcast TV. Digital ads will be displayed in Logan and O’Hare airports, and there will be other OOH elements, such as ferry and bus wraps in New York and murals in San Francisco and Chicago.

    Adweek, 02/22/2022

Clients

Client Start Year End Year
HubSpot 2018 Current
Schneider Electric 2018 Current
Rockport Shoes 2020 Current
New Balance 2018 2019
Craft Sports 2019 Current
UFP Technologies 2019 Current
Exeter Hospital 2017 Current
Benchmark Senior Living 2022 Current
Vytalogy Wellness 2022 Current
Valencell 2022 Current

About

Mission: We create bonds between brands and people using culture, data and technology.

Philosophy: “Create a Reaction”. We have less than 5 seconds to capture a customer's attention so we can't just buy impressions, we need to make them.

Expertise & Core Competencies: We’re a full service digital and brand strategy agency specializing in strategic planning, integrated digital marketing and omni-channel creative. We specialize in B2B and E-commerce.

Our Approach: Carbon Theory is our strategic approach to solving complex challenges, rooted in the belief that by identifying the universal connectors between people and brands, we can free untapped potential. We do this through fusing cultural trends, data patterns, and technology into a singular point of clarity to drive greater business outcomes.

Culture: We develop data proxy models on a daily basis, but also speak fluent meme.

People

  • Tami Gauvreau

    Tami Gauvreau

    VP, Account Service

  • Micah Donahue

    Micah Donahue

    SVP, Media

  • Jason Rivera

    Jason Rivera

    Partner

  • Nikki Raffenetti

    Nikki Raffenetti

    Partner

  • Steve McCall

    Steve McCall

    Partner

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