Creative

News

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  From Iconic Refreshment to Human Connection: Reimagining 'Coke for Everyone' | LBBOnline

  Little Black Book, Cartwright and director Martin Wonnacott capture classic elements of the brand to showcase how Coca-Cola is for everyone

  LBB, 11/06/2025

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  5 Minutes with… Michelle Lamont

  Little Black Book, LBB’s Abi Lightfoot chats with Cartwright’s creative director, Michelle Lamont, about her time spent at the agency so far, and why she’s refusing to commit advertising’s “biggest sin” – “being boring or predictable”

  LBB, 11/03/2025

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  ‘SNL’, Nike Football, and ‘The Atlantic’: The Work That Made John Graham | LBBOnline

  Little Black Book, Cartwright’s head of strategy on forging strong client relationships, Super Bowl ads and other moments that made Cartwright, as part of LBB’s The Work That Made Me series

  LBB, 10/29/2025

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  BODYARMOR Unveils Bold New Look and Ad Campaign

  Fast Company, 04/17/2025

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  Give It Up For The Golden State Valkyries

  New York Times, 05/14/2024

Clients

About

Modern brands are in a fight for attention. Getting it requires something we call “creative audacity” — expressing unexpected truths in unignorable ways. It takes heart, courage and brains. And we’re only done when the work has the honesty and swagger it needs to make people say, “Oh No You Didn’t.”

People

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  Keith Cartwright

  Founder & CCO

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  Marie Masset

  Managing Director & Head of Brand

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  John Graham

  Head of Strategy

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  Alberto Baez

  Head of Finance

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  Andrew Loevenguth

  Head of Production