• 
      Can Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?

    Can Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?

    A reboot 2 years in the making Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a “full brand restage.” Starting next month, consumers who pass by the beverage case will see Diet Coke in new product dre

    CBX, 01/11/2018

  • 
      How Design Is Giving American Politics a Brand New Look

    How Design Is Giving American Politics a Brand New Look

    Design in American politics doesn’t sound like it would be anything special—a little red, white, and blue, some stars and stripes, and you’re set. It’s practically what’s expected, so is there really any need to innovate beyond that? Well, if 2017 was any indication, the answer is a resounding, “

    CBX, 01/17/2018

  • 
      Your Brand Is the Patient’s Experience

    Your Brand Is the Patient’s Experience

    The future success of biopharmaceutical businesses will depend at least partly on their ability to create meaningful brand experiences from the start of a drug program. By “brand,” I don’t mean logos and taglines. I’m talking about meaningfully unique experiences that directly affect clinical and pa

    CBX, 04/23/2018

  • 
      Strong Brands Help Retailers Adapt to Change

    Strong Brands Help Retailers Adapt to Change

    In today’s digitally inclined and rapidly changing shopping landscape, strong brands can help pet retailers come to terms with the increasingly purpose- and values-driven mindset of the consumer. Simply put, today’s consumers have shifted from buying brands to “buying into” them. Now more than ever,

    CBX, 05/07/2018

  • 
      Itching the Impulse: How Effective Pop Marketing and Design Influence Shopper Behavior

    Itching the Impulse: How Effective Pop Marketing and Design Influence Shopper Behavior

    With consumers receiving brand and marketing messages from so many different outlets, it is more important than ever to have consistent brand equity builders—color, logo, patterns, tagline—across all touchpoints. That’s where point-of-purchase (PoP) marketing comes in. PoP marketing is a proven m

    CBX, 07/06/2018

Client Start Year End Year
Wawa 2012 Current
Wakefern Food Corp 2016 Current
The Kroger Co. 2017 Current
Hain Celestial (MaraNatha Nut Butters, Spectrum Oils, Imagine Soups, Rudi's Breads, Greek Gods Yogurt) 2013 Current
The Clorox Company 2016 Current
Teads 2017 Current
Sotheby's 2017 2018
Seneca Foods 2012 Current
Rust-Oleum 2003 Current
Reynolds Consumer Products 2013 Current

CBX is a brand design agency that believes in connecting to the lives of people is what matters most. We create brand experiences designed for cultural and commercial impact.

  • Satoru Wakeshima

    Satoru Wakeshima

    Chief Engagement Officer

  • Dustin Longstreth

    Dustin Longstreth

    Chief Marketing & Strategy Officer

  • Christina Papale

    Christina Papale

    VP, Design Strategy & Innovation

  • Todd Maute

    Todd Maute

    Partner

  • Nancy Brown

    Nancy Brown

    Partner

  • Rick Barrak

    Rick Barrak

    Chief Creative Officer & Managing Partner

  • Gregg  Lipman

    Gregg Lipman

    Managing Partner

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