• CCF - Thought Leadership, THINK report

    CCF - Thought Leadership, THINK report

    THINK report Three years ago we decided to focus on a consumer segment we call Conscious Consumers. We define this segment as those who go beyond price to consider issues of health, environment and social responsibility when they make purchase decisions. We've conducted three proprietary studies with Mintel to better understand this segment and leveraged it strategically with our current client brands. We have also written two reports based on the data in these studies we call our THINK report.

    CCF, 06/01/2017

Clarity Coverdale Fury (CCF) specializes in behavior change for the good. We uncover the emotional connection between brands and consumers in the consumer packaged goods, health and wellness, and destination marketing categories.