Discover how we helped a state tourism client grow high-value site traffic—without increasing spend or carbon emissions. By leveraging Caliber, our real-time programmatic quality tool, we ensured every impression worked smarter and cleaner.

In this video, you’ll see how Caliber prioritizes high-quality, brand-safe, and low-emission environments for both display and video campaigns. The results speak for themselves:

• Site visit rate increased by 292%
• Time spent on site grew by 65%
• Campaign carbon emissions dropped 15% compared to baseline and landed 36% below industry norms

Sustainability isn’t a trade-off—it’s a performance driver. Cleaner media can lead to stronger results for your business and the planet.