Cases

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  Resonance by Coegi: Accelerating Creative Concepting with GenAI for Moderna Canada

  Moderna

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  How We Boosted Traffic & Cut Emissions for Tourism Marketing

News

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  The Trust Imperative: Why Purpose-Driven Media Is Your Competitive Advantage 09/30/2025

  Modern marketing is facing a “precision paradox” — even when campaigns hit their target audiences and metrics, they can fail if they lack authenticity and deeper purpose. The article argues that brands must move beyond demographic targeting and instead engage real narratives and contexts — for example, advertising in trusted environments that align with audience values and lifestyles. Transparent data practices, ethical targeting, and environment-aware media placements are positioned as key trust-builders. Metrics like “brand trust” and long-term customer value now matter more than just short-term conversions. Ultimately, the article emphasizes that purpose-driven media isn’t just a nice-to-have — it’s a competitive advantage for brands willing to lead rather than follow.

  MediaPost, 09/30/2025

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  The Healthcare Marketing Reality Check: Why Traditional Playbooks Are Failing Your Outcomes - Healthcare Business Today

  Traditional healthcare marketing strategies are falling short. Learn why it’s time to rethink your approach to drive real outcomes and patient engagement.

  Healthcare Business Today, 08/04/2025

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  Coegi Receives Honorable Mention for Programmatic Impact Awards

  Coegi received an honorable mention for the Supply Path Optimization award for their work in building their proprietary programmatic tool, Caliber.

  AdExchanger, 05/06/2025

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  Maximize Ad Performance with AI-Powered Creative Analysis: Discover Resonance

  Learn how Resonance, an AI-powered creative analysis tool, can optimize your media strategy by predicting ad performance before launching. This video explains Resonance's features, including AI-powered eye tracking, cognitive load analysis, and emotional sentiment evaluation. Discover how to use Resonance to enhance attention, comprehension, and recall, ensuring your campaigns are perfectly aligned with your brand objectives and audience expectations. Available now in North American Markets 00:00 Introduction to Media Strategy and Creative Quality 00:22 Introducing Resonance: The Creative Analysis Tool 00:33 How Resonance Works: An Overview 00:59 Step-by-Step Breakdown of Resonance 01:03 Attention and Cognitive Load Analysis 01:21 Visual and Hierarchical Optimizations 01:50 Frame-by-Frame Biometric Analysis 02:10 Visualizing Insights: Heat Maps and Fog Maps 02:24 Ensuring Message Clarity and Emotional Connection 02:52 Analyzing Core Themes and Rhetoric 03:37 Applying Insights to Refine Strategy 03:52 Predicting Performance and Media Alignment 04:24 Conclusion: Maximizing Campaign Performance with Resonance

  Coegi, 03/19/2025

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  Maximize Your Ad Spend with Caliber by Coegi | AI-Powered Inventory Quality Scoring

  Discover how Caliber's AI-powered inventory quality scoring model can transform your programmatic advertising campaigns by ensuring every ad impression counts. Learn about the industry challenges of wasted impressions and the importance of transparency, performance, and sustainability. See how Caliber can automate your inventory optimizations, prioritize high-quality sites, and drastically improve video completion rates while maintaining your budget. Contact us to drive better ROI in your programmatic advertising. 00:00 The Hidden Cost of Low-Quality Impressions 00:10 Industry Insights on Programmatic Transparency 00:53 Introducing Caliber: AI-Powered Inventory Quality 01:23 Real-World Success with Caliber 02:20 Maximizing ROI with Caliber 02:25 Get in Touch with Us

  Coegi, 03/05/2025

Clients

About

Coegi is a digital-first media and marketing agency that delivers measurable business outcomes through precision media strategy, advanced analytics, and AI-powered optimization. We combine the scale and resources of a global firm with the agility and hands-on expertise of a boutique partner—helping brands navigate an increasingly complex media landscape with confidence.

Expertise That Moves Business Forward
- Omnichannel Media Activation – Seamlessly integrating digital, programmatic, and traditional channels to maximize reach and efficiency.

-Paid Social & Programmatic Strategy – Precision-targeted campaigns across leading DSPs and social platforms to ensure high-impact placements.

-Audience-Driven Insights – In-depth behavioral research and data modeling to refine targeting, messaging, and creative execution.

-AI-Powered Creative Optimization – Proprietary tools like Resonance leverage biometric insights and predictive modeling to enhance creative performance.

-Real-Time Data & Performance Analytics – Continuous monitoring and optimization to drive efficiency and improve return on ad spend.

Specialized Industry Experience
While we have robust experiences across most industries, we excel in highly regulated industries, where compliance, strategic precision, and data-driven decision-making are critical:

-Healthcare & Pharmaceuticals – Navigating complex regulations while driving patient and provider engagement.
-Financial Services/Finance – Leveraging secure, first-party data strategies for targeted media investment.
-Alcohol & Beverage – Building brand equity and conversions while adhering to industry guidelines.

A Smarter Approach to Media Investment
At Coegi, measurement is the foundation of every campaign. We don’t just track results—we translate data into actionable insights that fuel long-term growth. Our test-and-learn framework ensures brands stay ahead of market shifts, continuously refining strategies to maximize impact.

Partner with Coegi for smarter, results-driven media that delivers real business outcomes.

Coegi is headquartered in St. Louis, with additional offices in Columbia, Missouri; Kansas City, Missouri; Minneapolis, Minnesota; and Toronto, Ontario Canada.

People

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  Tessa Ohlendorf

  President

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  Katie Kluba

  EVP, Operations and Analytics

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  Patricia Branson

  EVP, Business Operations

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  Elise Stieferman

  VP of Marketing and Business Strategy

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  Will Cormier

  VP of Client Development

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  Savannah Westbrock

  VP of Innovation and Research

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  Jake Amann

  VP of Data & Technology

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  Ali Zadel

  VP of Business Operations

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  Sean Cotton

  Strategic Consultant