Olivia

athenahealth

Creative

  • Healthcare
  • health system
  • B2B
  • software
  • doctor marketing
  • Health Insurance
  • Nurses
  • health tech

athenahealth provides healthcare organizations with cutting-edge data insights and healthcare IT that keep patients healthy and practices profitable. But operating squarely in the middle of two hugely complex industries — healthcare and technology — this multi-billion dollar behemoth is often confused for an insurance company or hospital network. So Colossus was tasked with reinvigorating and relaunching the brand in order to provide it with distinctiveness, personality and clarity.

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