As brands engage with consumers this year, it's imperative they find useful ways to foster connection, alleviate stress and enhance experiences, writes Connelly Partners' Hillary Williams.
Marketing Dive, 12/08/2020
If you're a brand trying to "rethink normal" because you've been forced to cut personnel, here are some things to consider.
|Client||Start Year||End Year|
|Four Seasons Hotels||1989||2020|
Our purpose is to be Defiantly Human and to defend the humanity in all of us. Because being human means there is rarely a singular or rational reason to explain WHY we like what we like, love who we love or buy what we buy, despite what data and technology like to tell us. Most of the time there is no logical explanation, but there is a human explanation. We are 120 Defiantly Human people who believe in the importance of data but also in the power of emotion. That’s why we’re in the business of pursuing the WHY. Why does your brand exist and why should your audiences care. We leverage a combination of research methods aimed at discovering these human truths that will ultimately drive awareness, consideration, conversion and loyalty for your business.
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