The "me" generation has become the "we" generation, writes Scott Madden. Here are some ways brands can connect with millennial moms.
Ad Age, 08/19/2016
|Client||Start Year||End Year|
|Four Seasons Hotels||1989||Current|
|Massachusetts State Lottery||2010||Current|
|New England Aquarium||2011||Current|
|American Express Travel||2002||Current|
|Mass General Hospital||2017||Current|
Connelly Partners is defined by many core tenants, ranging from how we appreciate our employees to how we appreciate data. Particularly defining is our belief in the power of empathetic data and our inability to stand still.
First, empathetic data. The personification of data and making data organic by using empathy, more specifically Affective Empathy, defines the Connelly Partners’ process. Data is everywhere and we have some proprietary and non-traditional ways to source empathetic trait and motivation data. But data is not something you simply collect. It must be interpreted and visualized to be effectual.
As for our inability to stand still, as the largest independent agency in New England we can be progressive and aggressive in ways holding-company agencies and their bottom-line mentality simply cannot. Our agency of 150 people invests, spends, acquires, takes risks and is committed to leading our clients into the future. The agency that doesn’t invest in people, technology and the future is both sitting still and a sitting duck. Connelly Partners is never sitting still.
Senior Partner, Chief Creative Officer
Senior Partner, Director of Strategy and Innovation
Senior Partner, Director of Brand Management
Senior Partner, Director of Media Services
Senior Partner, Director of Digital
Partner, Director of Organizational Development