Cramer-Krasselt LinCKage 2.0

Case Study

  • Media
  • Data/Analytics
  • Analytics
  • Media Planning
  • Media Buying
  • Attribution Modeling
  • data analytics tools
  • Anaylytics and Measurement
  • Predictive Analytics

On the path to conversion, customers may interact with multiple ads from the same advertiser. The LinCKage 2.0 attribution engine helps you understand which ads were most effective at driving conversion and identify the true ROI of your marketing investments.

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