Creative

Cases

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  Pacifico—a lifestyle that happens to be a beer.

  Corona Extra / Pacifico Beer

  c-k.com
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  Porsche x PUMA: Icons of Fast

  Porsche

News

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  Cedar Fair's "Swipe Right for Fear" Lets You Date Real Monsters

  You can now date a monster courtesy of Cedar Fair and Cramer-Krasselt's new Halloween campaign, "Swipe Right for Fear."

  Agency Spy, 10/28/2021

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  Tropicana's new toothpaste doesn't ruin your OJ | Ad Age

  In time for National Brush Day the orange juice brand created a product that solves a familiar breakfast phenomenon

  Ad Age, 11/02/2021

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  Amusement Park Targets Gen Z With Tinder Halloween Campaign

  Cramer-Krasselt and Cedar Fair, which runs 13 amusement parks nationwide, is asking Tinder users to “Swipe Right for Fear” and match with monsters from their Halloween “Haunt” cast of monsters. The effort is aimed at Tinder’s sweet spot audience: 83% of users are ages 18-35.

  MediaPost, 09/28/2021

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  Cramer-Krasselt Elevates Estes To Lead Its Chicago Headquarters

  Ad agency Cramer-Krasselt has promoted Stephani Estes to executive vice president, general manager of the agency’s Chicago headquarters. Estes was promoted to associate general manager in January and will take over full management duties for the Chicago office from C-K's President and COO Karen Seamen who will focus on overall agency operations and new business. Seamen has held the GM role since 2005.  Estes joined C-K in July 2015 as vice president, digital strategy and implementation, and in  2017 was promoted to senior vice president, director of media strategy and in 2019 was tapped to oversee all media strategy and activation efforts at the agency as  senior vice president, executive director of media. She will continue to oversee C-K's media group while taking on her new role.  The agency’s clients include Cedar Fair, Cotton Council International, T. Marzetti Brands and others.

  MediaPost, 09/10/2021

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  Gumout's "Secret Meeting" | SHOOTonline

  A clandestine meeting between a pair of shady characters under a dank freeway overpass leads to an unexpectedly hilarious result in a new spot for Gumout dir

  SHOOTonline, 08/05/2021

Clients

About

C-K is one of the largest independent, totally interconnected agencies in the country with over $500 million in billings and 69% of revenue from digital.

With a mission to Make friends, not ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It’s how we helped Porsche achieve 11 years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% in a single year.

We’ve done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics and proprietary data systems, e-commerce, media/programmatic, SEM, PR/Social, UX and more.

Major brands include Alzheimer’s Association, Cedar Fair Entertainment Company (Knott’s Berry Farm, Cedar Point and additional properties), Cintas, Corona Extra, Marzetti Salad Dressing (plus 15 brands), Pacifico Beer, Porsche, Spirit Airlines and Tropicana.

People

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  Peter Krivkovich

  Chairman and CEO

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  Karen Seamen

  President, Chief Operating Officer

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  Andrew Meyer

  Senior Vice President, Executive Creative Director

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  Stephani Estes

  Senior Vice President, Executive Director of Media & General Manager Chicago

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  Mary Gura

  Senior Vice President, Executive Director of PR/Social

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  Pat Nathan

  Senior Vice President, Executive Director of Production Operations and Services

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  Courtney Perigo

  Executive Senior Vice President, Director of Data Strategy and Utilization