PepsiCo’s new campaign for Tropicana that will launch on January 20 is a case study in how to wrap old, familiar virtues in cutting-edge trends – especially vis a vis our search for meaning in today’s confusing and often dangerous world.
C-K wins “Best Use of Performance” in The Drum Digital Advertising Awards US 2019.
Porsche, with Cramer-Krasselt, Rockets to the Moon and PHD, has teamed with Lucasfilm to co-design a starship and the process will be documented by Wired, a dedicated site and teasers are being released on social, with one Instagram video attracting more than 341,000 views. Ongoing content will build up to a documentary-style film and an unveiling of the ship at the December premiere of "Star Wars: Rise of Skywalker."
Tony Romo may not be on the field any longer as a quarterback, but his influence on the NFL continues as an analyst and now again in his second year as the face and voice of the Corona Hotline.
The Drum, 08/16/2019
|Client||Start Year||End Year|
|Cedar Fair (Cedar Point, Knott's Berry Farm and more) - [13 amusement parks]||2011||Current|
|Corona Extra / Pacifico Beer||1993||Current|
|Cotton Council International||2016||Current|
|Edward Jones Investments||2010||Current|
|T. Marzetti Company (16 CPG Brands)||2018||Current|
C-K is one of the largest independent, totally integrated agencies in the country with over $700 million in billings, nearly $400 million in media assets under management and 61% of revenue from digital.
With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It’s how we helped Porsche achieve 10 years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% in a single year.
We’ve done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.
Major brands include Alzheimer’s Association, Cedar Fair Entertainment Company (Knott’s Berry Farm, Cedar Point and additional properties), Cintas, Corona Extra, Edward Jones, Marzetti Salad Dressing (plus 15 brands), Pacifico Beer, Porsche and Tropicana.
Chairman and CEO
President, Chief Operating Officer
Vice Chairman, Chief Creative Officer
Senior Vice President, Executive Creative Director
Senior Vice President, Executive Director of Media
Senior Vice President, Director of PR/Social
Senior Vice President, Executive Director of Production Operations and Services
Senior Vice President, Director of Data Strategy and Utilization