Corona Extra / Pacifico Beerc-k.com
T. Marzetti Company (16 CPG Brands)
Porsche is featuring Bill Nye “The Science Guy” for a web series explaining the engineering of the all-electric Porsche Taycan. The five videos, which launch today, were created by Cramer-Krasselt and are posted on the automaker’s YouTube channel. They will be supported with paid and organic social media. Nye, who is a mechanical engineer, uses simple terms to break down complex topics like the Taycan’s 800-volt battery technology, aerodynamic design, regenerative breaking, repeat performance and two-speed transmission. Each video runs about 60 to 90 seconds.
The beer brand's sales last year rose 12% to hit a record 12.3 million cases, making it the ninth-most popular imported beer.
Marketing Dive, 04/12/2021
"Office" depicts a stressed office worker who manually "strips away" his desk and office wall before being transported to a bucolic countryside.
Cramer-Krasselt has been honored in the 2021 PRWeek Awards as Outstanding Non-Traditional Agency.
|Client||Start Year||End Year|
|Cedar Fair (Cedar Point, Knott's Berry Farm and more) - [13 amusement parks]||2011||Current|
|Corona Extra / Pacifico Beer||1993||Current|
|Cotton Council International||2016||Current|
|T. Marzetti Company (16 CPG Brands)||2018||Current|
|Kroger (3 Divisions)||2015||Current|
C-K is one of the largest independent, totally integrated agencies in the country with over $500 million in billings, nearly $350 million in media assets under management and 69% of revenue from digital.
With a mission to Make friends, not ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It’s how we helped Porsche achieve 10 years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% in a single year.
We’ve done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.
Major brands include Alzheimer’s Association, Cedar Fair Entertainment Company (Knott’s Berry Farm, Cedar Point and additional properties), Cintas, Corona Extra, Marzetti Salad Dressing (plus 15 brands), Pacifico Beer, Porsche, Spirit Airlines, and Tropicana.
Chairman and CEO
President, Chief Operating Officer
Vice Chairman, Chief Creative Officer
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Senior Vice President, Executive Director of Media & Associate General Manager
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Senior Vice President, Executive Director of Production Operations and Services
Senior Vice President, Director of Data Strategy and Utilization