For brands and marketers trying to adjust to life in the wake of COVID-19, recent weeks have been challenging to say the least. As the situation evolves, we are tracking shifts in consumer behavior to help guide brands through this unprecedented time. This week we identified six emerging trends on the blog and will be discussing more each week.
Porsche will return to Super Bowl advertising for the first time since 1997 with a 60-second commercial that features the German brand's all-electric Taycan sports car.
"We've heard that Tropicana can raise people up both physically and emotionally, while providing a bright start to the day," says exec.
|Client||Start Year||End Year|
|Cedar Fair (Cedar Point, Knott's Berry Farm and more) - [13 amusement parks]||2011||Current|
|Corona Extra / Pacifico Beer||1993||Current|
|Cotton Council International||2016||Current|
|Edward Jones Investments||2010||Current|
|T. Marzetti Company (16 CPG Brands)||2018||Current|
C-K is one of the largest independent, totally integrated agencies in the country with over $700 million in billings, nearly $400 million in media assets under management and 61% of revenue from digital.
With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It’s how we helped Porsche achieve 10 years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% in a single year.
We’ve done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.
Major brands include Alzheimer’s Association, Cedar Fair Entertainment Company (Knott’s Berry Farm, Cedar Point and additional properties), Cintas, Corona Extra, Edward Jones, Marzetti Salad Dressing (plus 15 brands), Pacifico Beer, Porsche and Tropicana.
Chairman and CEO
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Senior Vice President, Executive Director of Production Operations and Services
Senior Vice President, Director of Data Strategy and Utilization