Porsche is connecting the brand to sports car racing with a campaign aimed at owners and enthusiasts. The automaker’s lead creative agency Cramer-Krasselt has created “Motorsport 101,” a series of educational videos using NBC broadcasters that will be hosted on NBCSports.com and Porsche-owned channels. NBC Sports Network is the new host network for the IMSA racing series on which Porsche competes.
Occasionally, a ride-share passenger will hit the jackpot and a luxury car will unexpectedly pull up, much to the passenger’s delight. Porsche wanted to re-create that feeling of amazing good fortune with its Panamera Turbo S E-Hybrid in an activation.
The concept behind this campaign is that Pacifico is for those people who truly Live Life Anchors Up. These are the people who follow their own compass and carve their own paths. And when you carve your own path you end up in places where not a lot of people go.
Ads of the World, 02/07/2019
The Corona Extra hotline kicks off with Tony Romo providing advice to fans that call 1-844-9-Corona. Tony Romo joining Corona Extra to operate the Corona Hotline this football season.
|Client||Start Year||End Year|
|ADM (Archer Daniels Midland)||2017||Current|
|Cedar Fair (Cedar Point, Knott's Berry Farm and more) - [13 amusement parks]||2011||Current|
|Corona Extra / Pacifico Beer||1993||Current|
|Cotton Council International||2016||Current|
|Edward Jones Investments||2010||Current|
|T. Marzetti Company (16 CPG Brands)||2018||Current|
C-K (Cramer-Krasselt) is one of the largest independent, totally integrated agencies in the country with over $700 million in billings, almost $400 million in media assets under management and 61% of revenue from digital.
With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It’s how we helped Porsche achieve seven years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% in a single year.
We’ve done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.
Major brands include Benihana, Cedar Fair Entertainment Company (Knott’s Berry Farm, Cedar Point and nine others), Corona Extra, Edward Jones, Kroger Divisions, Nikon, Pacifico Beer and Porsche.
Chairman and CEO
President, Chief Operating Officer
Vice Chairman, Chief Creative Officer
Senior Vice President, Director of Media and Consumer Engagement
Senior Vice President, Executive Creative Director
Senior Vice President, Director of Media Strategy
Senior Vice President, Director of PR/Social
Senior Vice President, Executive Director of Production Operations and Services
Senior Vice President, Director of Data Strategy and Utilization