Creative
Whatever the day brings, Sip Your Sunshine
Pepsico (Tropicana and Naked juices)
c-k.com
PepsiCo (Tropicana)
Cases
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Pacifico—a lifestyle that happens to be a beer.
Corona Extra / Pacifico Beer
c-k.com -
Porsche
News
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Sick of Orange Juice That Tastes Like Dirty Pennies?
OJ tastes bad after brushing your teeth, and that’s a savory opportunity for PepsiCo’s juice giant Tropicana.
Adweek, 11/02/2021
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Tropicana is the kryptonite for a bad day in this commercial | Ad Age
Work from Cramer-Krasselt and director Nick Ball shows the outrageous benefits of Tropicana juices
Ad Age, 01/19/2022
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Cedar Fair's "Swipe Right for Fear" Lets You Date Real Monsters
You can now date a monster courtesy of Cedar Fair and Cramer-Krasselt's new Halloween campaign, "Swipe Right for Fear."
Agency Spy, 10/28/2021
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Tropicana's new toothpaste doesn't ruin your OJ | Ad Age
In time for National Brush Day the orange juice brand created a product that solves a familiar breakfast phenomenon
Ad Age, 11/02/2021
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Amusement Park Targets Gen Z With Tinder Halloween Campaign
Cramer-Krasselt and Cedar Fair, which runs 13 amusement parks nationwide, is asking Tinder users to “Swipe Right for Fear” and match with monsters from their Halloween “Haunt” cast of monsters. The effort is aimed at Tinder’s sweet spot audience: 83% of users are ages 18-35.
MediaPost, 09/28/2021
Clients
| Client | Start Year | End Year |
|---|---|---|
| Corona Extra / Pacifico Beer / Corona Hard Seltzer | 1993 | Current |
| Porsche Cars / Porsche Connected Car Products / Porsche Smart Mobility | 2007 | Current |
| Cedar Fair (Cedar Point, Knott's Berry Farm and more) - [17 amusement parks] | 2011 | Current |
| Pepsico (Tropicana and Naked juices) | 2019 | Current |
| Spirit Airlines | 2019 | Current |
| Cotton Council International | 2016 | Current |
| Alzheimer's Association | 2015 | Current |
| FMCA (Farm Credit Mid-America) - [financial] | 2018 | Current |
| Flagstar Bank | 2019 | Current |
| Echo (power tools) | 2010 | Current |
About
About Cramer-Krasselt
Cramer-Krasselt is one of the largest independent agencies with over $500 million in billing and 74% of our revenue from digital and social. More than integrated, we are totally interconnected to optimize and synergize every marketing communication effort for maximum impact.
With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perceptions and behaviors that significantly move the purchase needle. It’s how we helped Porsche achieve 11 years of consecutive record-breaking sales, how Corona continues to be one of the top imports, how Pacifico grew 19% to become the ninth largest selling beer in just two years
and how Tropicana broke all PepsiCo brand testing records, just to name a few.
We have done it by a very different organizational structure, interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, e-commerce, SEM, PR, UX, influencer and more.
Major brands include Alzheimer’s Association, Cedar Fair (Knott’s Berry Farm, Cedar Point and 13 additional properties), Cintas, Corona Extra, Pacifico, Porsche, Spirit Airlines, Cat’s Pride, Naked and Tropicana.
People
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Peter Krivkovich
Chairman and CEO
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Karen Seamen
President, Chief Operating Officer
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Andrew Meyer
Senior Vice President, Executive Creative Director
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Stephani Estes
Senior Vice President, Executive Director of Media & General Manager Chicago
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Mary Gura
Senior Vice President, Executive Director of PR/Social
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Pat Nathan
Senior Vice President, Executive Director of Production Operations and Services
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Courtney Perigo
Executive Senior Vice President, Director of Data Strategy and Utilization