You can now date a monster courtesy of Cedar Fair and Cramer-Krasselt's new Halloween campaign, "Swipe Right for Fear."
Agency Spy, 10/28/2021
Cramer-Krasselt and Cedar Fair, which runs 13 amusement parks nationwide, is asking Tinder users to “Swipe Right for Fear” and match with monsters from their Halloween “Haunt” cast of monsters. The effort is aimed at Tinder’s sweet spot audience: 83% of users are ages 18-35.
|Client||Start Year||End Year|
|Cedar Fair (Cedar Point, Knott's Berry Farm and more) - [17 amusement parks]||2011||Current|
|Constellation Brands (Corona Premier, Corona Hard Seltzer, Pacifico)||1993||Current|
|Cotton Council International||2016||Current|
|Echo (power tools)||2010||Current|
|Farm Credit Mid-America (FCMA) - [financial]||2018||Current|
|Pepsico (Tropicana and Naked juices)||2019||Current|
|Porsche Cars North America / Porsche Connected Car Products||2007||Current|
Cramer-Krasselt is one of the largest independent agencies with over $500 million in billing and 74% of our revenue from digital and social. More than integrated, we are totally interconnected to optimize and synergize every marketing communication effort for maximum impact.
With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perceptions and behaviors that significantly move the purchase needle. It’s how we helped Porsche achieve 11 years of consecutive record-breaking sales, how Corona continues to be one of the top imports, how Pacifico grew 19% to become the ninth largest selling beer in just two years
and how Tropicana broke all PepsiCo brand testing records, just to name a few.
We have done it by a very different organizational structure, interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, e-commerce, SEM, PR, UX, influencer and more.
Major brands include Alzheimer’s Association, Cedar Fair (Knott’s Berry Farm, Cedar Point and 13 additional properties), Cintas, Corona Extra, Pacifico, Porsche, Spirit Airlines, Cat’s Pride, Naked and Tropicana.
Chairman and CEO
President, Chief Operating Officer
Senior Vice President, Executive Creative Director
Senior Vice President, Executive Director of Media & General Manager Chicago
Senior Vice President, Executive Director of PR/Social
Senior Vice President, Executive Director of Production Operations and Services
Executive Senior Vice President, Director of Data Strategy and Utilization