Creative
Cases
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Pacifico—a lifestyle that happens to be a beer.
Corona Extra / Pacifico Beer
c-k.com -
Porsche
News
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The best moments outside happen when we are fully present, gathered with friends and family, and unplugged from daily stress. The only thing that can ruin those moments? Mosquitoes. TIKI Brand is introducing a new campaign for its Plug & Repel product that says what everyone is thinking: “Mosquitoes Are Jerks.” The :30 hero personifies mosquitoes through sharp puns, framing them as the worst kind of houseguests: they show up uninvited, bring their friends, and leave a welt in place of a tip. By simply swapping a bulb in your existing string light with a TIKI Plug & Repel, consumers can protect their outdoor spaces with minimal effort. The tagline, “Screw Out. Screw In. Screw Mosquitos,” underscores just how easy it is to use the product. A :15 vignette, “Zero Social Skills,” extends the idea, reinforcing that mosquitoes aren’t just annoying, they’re unwanted. Developed in partnership with independent agency, Cramer-Krasselt (C-K), the fully integrated campaign builds on a successful platform while evolving it with a bold new animation style designed to break through category clutter. The national campaign launches today across CTV, social, YouTube, influencer partnerships, retail media, and search, with targeted media in key-mosquito prone markets across the East Coast and Southern United States.
Ads of the World, 07/15/2026
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Voiced by a young child, the spot hilariously catalogs all the ways kids can wreak havoc on a car during summer - from sand and snacks to sticky messes.
BestAdsOnTV.com, 07/14/2026
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Creative ads today: TIKI Brand, Feastables, KitKat
TIKI Brand calls out mosquitoes as ‘jerks’ in Cramer-Krasselt campaign.
Ad Age, 03/09/2026
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Tropicana becomes ‘Tropcn’ after ditching AI from its name at CES
As the original OJ, artificial is not our thing - we’re all about natural. So to highlight this, let’s issue special-edition packaging with the letters "A" and "I" removed from our name. It's a simple headline that’ll generate buzz in this AI-crazed time.
Ad Age, 01/10/2024
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Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging
“The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements.
Yahoo Finance, 03/19/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| WeatherTech | 2026 | Current |
| TIKI Brand (torches/firepits/outdoor lights) | 2019 | Current |
| ITW Brands (Black Magic, Gumout, RainX) | 2012 | Current |
| Sub-Zero (appliances) | 2025 | Current |
| Rural 1st (financial) | 2018 | Current |
| Paychex | 2026 | Current |
| NCAA | 2025 | Current |
| Komatsu (industrial equipment_ | 2023 | Current |
| Geberit | 2024 | Current |
| Emplify Healthcare | 2024 | Current |
About
About Cramer-Krasselt
Cramer-Krasselt is one of the largest independent agencies with over $62 million in revenue and 82% of our revenue from digital and social. More than integrated, we are totally interconnected to optimize and synergize every marketing communication effort for maximum impact.
We have a mission to Make friends, not ads.® C-K has built a reputation for changing perceptions and behaviors that significantly move the purchase needle. It’s how we helped partnered with Porsche for over 15 years to achieve record-breaking sales and how we helped Corona become the number one import in America, how we grew Pacifico to become the ninth highest selling beer in just two years and how Tropicana broke all PepsiCo brand testing records, just to name a few.
We have done it by a very different organizational structure, interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, e-commerce, SEM, PR, UX, influencer and more.
Major brands include WeatherTech, Alzheimer’s Association, Cintas, TIKI Brand, ECHO Power Equipment, and ITW Brands - (Black Magic, Gumout, RainX).
People
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Peter Krivkovich
Chairman and CEO
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Karen Seamen
President, Chief Operating Officer
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Brian Nienhaus
Executive Vice President, Managing Director (Chicago)
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Betsy Brown
Executive Vice President, Managing Director (Milwaukee)
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Kevin Drew Davis
Senior Vice President, Executive Creative Director
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Maria Frost
Senior Vice President, Executive Director of Social & PR
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Kirk Pratt
Executive Director of Media
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Brian Cooper
Senior Vice President, Executive Director of Production Operations and Services
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Todd Stone
Senior Vice President, Executive Creative Director