Creative
Corona Extra / Pacifico Beer
Alzheimer's Association: White Petals
Alzheimer's Association
PepsiCo (Tropicana)
Cases
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Pacifico—a lifestyle that happens to be a beer.
Corona Extra / Pacifico Beer
c-k.com -
Porsche
News
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Belle Tire Awards Cramer-Krasselt Media, Creative, Analytics Remit 09/27/2024
The Southfield, MI-based retail chain has 182 locations across the Midwest and spends and estimated $6 million annually on measured media according to agency research firm COMvergence.
Media Post, 09/26/2024
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Cramer-Krasselt Wins Media, Social Duties For MOD Pizza 10/25/2024
The chain had been struggling in recent quarters and in July was acquired by Elite Restaurant Group, which is reportedly known for acquiring restaurant chains in financial straits.
Media Post, 10/24/2024
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Tropicana becomes ‘Tropcn’ after ditching AI from its name at CES
As the original OJ, artificial is not our thing - we’re all about natural. So to highlight this, let’s issue special-edition packaging with the letters "A" and "I" removed from our name. It's a simple headline that’ll generate buzz in this AI-crazed time.
Ad Age, 01/10/2024
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Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging
“The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements.
Yahoo Finance, 03/19/2024
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The Tropicana Mimosa Maker Lets You Create The Perfect Cocktail
The diffuser lets you add a whisper, spritz, or shower of OJ.
Delish, 11/10/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| Alzheimer's Association | 2015 | Current |
| Belle Tire | 2024 | Current |
| Cintas | 2018 | Current |
| Cotton Council International | 2016 | Current |
| Echo (power tools) | 2010 | Current |
| Farm Credit Mid-America (FCMA) - [financial] | 2018 | Current |
| Landmark Credit Union | 2023 | Current |
| MOD Pizza | 2024 | Current |
| Porsche Cars North America / Porsche Dealer Marketing Services | 2007 | Current |
| Tropicana Brand Group | 2019 | Current |
About
About Cramer-Krasselt
Cramer-Krasselt is one of the largest independent agencies with over $77 million in revenue and 82% of our revenue from digital and social. More than integrated, we are totally interconnected to optimize and synergize every marketing communication effort for maximum impact.
We have a mission to Make friends, not ads.® C-K has built a reputation for changing perceptions and behaviors that significantly move the purchase needle. It’s how we helped partnered with Porsche for over 15 years to achieve record-breaking sales and how we helped Corona become the number one import in America, how we grew Pacifico to become the ninth highest selling beer in just two years and how Tropicana broke all PepsiCo brand testing records, just to name a few.
We have done it by a very different organizational structure, interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, e-commerce, SEM, PR, UX, influencer and more.
Major brands include Alzheimer’s Association, Cedar Fair (Knott’s Berry Farm, Cedar Point and 15 additional properties), Cintas, Corona Extra, Corona Hard Seltzer, Corona Premier, Pacifico, Porsche, Porsche Dealer Marketing Services, Spirit Airlines, TIKI Brand, ECHO Power Equipment, Naked juices and Tropicana.
People
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Peter Krivkovich
Chairman and CEO
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Karen Seamen
President, Chief Operating Officer
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Brian Nienhaus
Executive Vice President, Managing Director (Chicago)
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Betsy Brown
Executive Vice President, Managing Director (Milwaukee)
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Brian Cooper
Senior Vice President, Executive Director of Production Operations and Services
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Courtney Perigo
Senior Vice President, Executive Director of Data Sciences
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Todd Stone
Senior Vice President, Executive Creative Director
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Maria Frost
Senior Vice President, Executive Director of Social & PR
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Kirk Pratt
Executive Director of Media