Creative
Cases
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Pacifico—a lifestyle that happens to be a beer.
Corona Extra / Pacifico Beer
c-k.com -
Porsche
News
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The Tropicana Mimosa Maker Lets You Create The Perfect Cocktail
The diffuser lets you add a whisper, spritz, or shower of OJ.
Delish, 11/10/2022
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Porsche and New York City Ballet Collaborate on New Dance Video Inspired by the Taycan EV
Always follow your dreams! That’s what Porsche wants to encourage its fans through a new short film released in partnership with New York City Ballet.
Auto Evolution, 10/17/2022
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Porsche partners with New York City Ballet.
Cramer-Krasselt is the 2nd largest independent advertising agency in the U S known for integrated campaigns for clients such as Corona, Porsche and Edward Jones. Read our latest news Porsche partners with New York City Ballet.
Cramer-Krasselt, 10/17/2022
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Cintas showcases Secret to Their Success with Cramer-Krasselt campaign Reel Chicago News
Cramer-Krasselt (C-K), one of the nation’s largest integrated creative and data-driven agencies, launched a new Cintas awareness campaign
Reel Chicago News, 09/28/2022
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Porsche Launches a Collection of Ice Creams
Porsche turns Frozen Berry into a frozen treat for National Ice Cream Day.
Autoweek, 07/14/2022
Clients
Client | Start Year | End Year |
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Alzheimer's Association | 2015 | Current |
Cedar Fair (Cedar Point, Knott's Berry Farm and more) - [17 amusement parks] | 2011 | Current |
Constellation Brands (Corona Premier, Corona Hard Seltzer, Pacifico) | 1993 | Current |
Cotton Council International | 2016 | Current |
Echo (power tools) | 2010 | Current |
Farm Credit Mid-America (FCMA) - [financial] | 2018 | Current |
Flagstar Bank | 2019 | Current |
Tropicana and Naked juices | 2019 | Current |
Porsche Cars North America / Porsche Dealer Marketing Services | 2007 | Current |
Spirit Airlines | 2019 | Current |
About
About Cramer-Krasselt
Cramer-Krasselt is one of the largest independent agencies with over $500 million in capitalized billing and 77% of our revenue from digital and social. More than integrated, we are totally interconnected to optimize and synergize every marketing communication effort for maximum impact.
With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perceptions and behaviors that significantly move the purchase needle. It’s how we helped Porsche achieve 11 years of consecutive record-breaking sales, how Corona continues to be one of the top imports, how Pacifico grew 19% to become the ninth largest selling beer in just two years
and how Tropicana broke all PepsiCo brand testing records, just to name a few.
We have done it by a very different organizational structure, interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, e-commerce, SEM, PR, UX, influencer and more.
Major brands include Alzheimer’s Association, Cedar Fair (Knott’s Berry Farm, Cedar Point and 15 additional properties), Cintas, Corona Extra, Corona Hard Seltzer, Corona Premier, Pacifico, Porsche, Porsche Dealer Marketing Services, Spirit Airlines, TIKI Brand, ECHO Power Equipment, Naked juices and Tropicana.
People
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Brian Cooper
Senior Vice President, Executive Director of Production Operations and Services
Upon meeting Brian, you might think his most impressive accomplishment is his lumberjack-meets-ZZ Top beard. But you would be wrong. Brian has a wealth of experience as a problem-solver that helps C-K and our clients produce content across every media channel. There’s a reason for that. Brian brings a platform-agnostic, can-do attitude to any idea he sees. And he not only finds ways to get stuff produced, he spots extensions and spinoffs nobody thought of. Let’s just say he’s got a lot of tools in his box. Not to mention a tiny bottle of beard oil. -
Brian Nienhaus
Executive Vice President, Managing Director
Brian comes across as a nice guy. And in fact is a nice guy. But if there’s a competitor in the way of your brand, watch out. Brian is one of many C-Kers who’ve boomeranged back here after stints elsewhere (we don’t know what it is, people just can’t quit us). In Brian’s case, those stints included AT&T, McDonald’s and numerous other highly complex organizations. Brian combines a team-oriented, client-centric approach with a ruthless desire to win and has a history of ramping up and building large teams to service complex, multi-layered clients. Like we said, competitors beware. -
Peter Krivkovich
Chairman and CEO
Peter is the founder of what Cramer-Krasselt has become. He’s been with the company since 1981, when his own agency was purchased by C-K. He got his start in the business on the client side at Kemper Insurance, and a fair amount of time at Leo Burnett. Born in Eastern Europe, Peter speaks fluent Russian, and its spirit can be felt in his fiery sense of determination to help clients bury their competition. He’s been AdWeek’s Midwest Executive of the Year. Advertising Age named him one of the 100 Best and Brightest People in Advertising. Peter has been on numerous corporate and charity boards, including The Ad Council, the National Board of the 4A’s, ICOM, Prentice Hospital, Terra Museum and Victory Park Funds. -
Karen Seamen
President, Chief Operating Officer
Karen won’t admit how long ago she started as an account supervisor. Today, she runs C-K. She’s helped manage some of our stunning successes and C-K’s largest office. Now she’s responsible for operations across the C-K network. Karen has been a driving force in managing C-K’s innovative single bottom- line, “no silos” model. She’s killer at understanding branding and brand architecture but struggled with architects during our office renovation. She’ll stick to brand architecture. She is also on the National Board of the 4A’s, The Ad Council, Chicago Advertising Federation, Strategic Committee of International ICOM and The Garfield Park Conservatory. Karen’s been named one of 40 “Women to Watch” by Advertising Age, one of the “Top Women from Pittsburgh” and one of Crain’s “Women to Watch.” Her hobbies are conference calls, salads and juggling. -
Betsy Brown
Executive Vice President, Managing Director
Betsy has been an instrumental part of Cramer-Krasselt’s success for over 25 years. While things have certainly changed over her impressive tenure at C-K, one thing that has stayed constant is her love for the diverse talent entering the business. Finding, nurturing and growing this talent is what gives Betsy a great sense of satisfaction. Community involvement is a core tenant for Betsy. Currently, she sits on the board for Penfield Children’s Center. Additionally, she has sat on the board for Sojourner Family Peace Center and the Milwaukee Public Museum. When Betsy isn’t on a conference call or visiting a client, you’ll likely find her watching her two boys at a baseball or soccer game. In between all that, she’ll squeeze in a good run or a workout at OrangeTheory where she’ll brag that she is breaking records in her age group. Good thing she’s an energy junkie. -
Andrew Meyer
Senior Vice President, Executive Creative Director
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Todd Stone
Senior Vice President, Executive Creative Director
“Awesome is not awesome enough.” Todd swears he would tattoo these words prominently on his back if he had been blessed with slightly broader shoulders. And wasn’t deathly scared of needles. This mantra has guided Todd to smarter ideas for all sorts of happy clients over the years. He’s worked on iconic brands like Expedia.com, Porsche, Ford Motor Company, AT&T, American Express, PNC Bank, Baird and Fidelity Investments. And all of them have had just the right amount of awesome. -
Damon Kaydo
Senior Vice President, Executive Director of Media
Damon believes success can be a process and approach, versus simply an outcome. Even when talking to his parents. He is a proven thought leader and innovator, having received numerous global awards for work spanning over 50 clients within many challenging category verticals. To stay ahead of the curve, Damon enjoys balancing data-informed, technology-driven media with aggressive client goals and desired business outcomes. Damon enjoys continuously learning about new trends and technology, as well as the latest social media, gaming and apps. His knowledge is constantly tested by his three children, who barrage him with TikTok, YouTube, Fortnite and everything in between. But perhaps the true test of Damon’s philosophy about success will be judged by his ability to explain what an NFT is to his parents. We’ll keep you posted. -
Courtney Perigo
Senior Vice President, Executive Director of Data Sciences
Courtney has a few interests in the world of data. Like: machine intelligence and learning; data science and engineering; programmatic media and creative; media testing; market demand; multimedia audience measurement; buyer behavior; audience segmentation; media planning; market trends; analytics leadership. Phew. What ties all of it together? His passion is for learning why consumers make specific choices and creating data-driven activations for C-K’s clients. Courtney cut his teeth as a media planner before crossing over to the world of analytics where he’s made significant contributions in leadership roles over the past 15 years. -
Maria Frost
Vice President, Executive Director of PR/Social
Maria likes to be in the know – whether it’s the newest restaurant opening in Chicago or what people are saying about brands online. And she’s passionate about finding these insights and applying them to content strategies. Maria joined C-K in October 2017 and has lent her talents to Constellation Brands, Alzheimer’s Association, Porsche and many others. Previous to C-K, Maria’s client experience included Disney, Olive Garden, ConAgra Foods, Huggies, PayPal and Kellogg’s. While Maria has always been grounded in the digital and social space, she’s worn many hats over the years, including account management, project management, analyst, community manager, copywriter, strategist and planner. (In case you’re wondering, copywriter is definitely the most fashion-forward hat.) Maria holds a B.A. from Auburn University in Public Relations and has lived in Chicago for the past eight years.