Creative

Cases

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Clients

Client Start Year End Year
Alzheimer's Association 2015 Current
Cedar Fair (Cedar Point, Knott's Berry Farm and more) - [17 amusement parks] 2011 Current
Constellation Brands (Corona Premier, Corona Hard Seltzer, Pacifico) 1993 Current
Cotton Council International 2016 Current
Echo (power tools) 2010 Current
Farm Credit Mid-America (FCMA) - [financial] 2018 Current
Flagstar Bank 2019 Current
Tropicana and Naked juices 2019 Current
Porsche Cars North America / Porsche Dealer Marketing Services 2007 Current
Spirit Airlines 2019 Current

About

About Cramer-Krasselt
Cramer-Krasselt is one of the largest independent agencies with over $500 million in capitalized billing and 77% of our revenue from digital and social. More than integrated, we are totally interconnected to optimize and synergize every marketing communication effort for maximum impact.

With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perceptions and behaviors that significantly move the purchase needle. It’s how we helped Porsche achieve 11 years of consecutive record-breaking sales, how Corona continues to be one of the top imports, how Pacifico grew 19% to become the ninth largest selling beer in just two years
and how Tropicana broke all PepsiCo brand testing records, just to name a few.

We have done it by a very different organizational structure, interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, e-commerce, SEM, PR, UX, influencer and more.

Major brands include Alzheimer’s Association, Cedar Fair (Knott’s Berry Farm, Cedar Point and 15 additional properties), Cintas, Corona Extra, Corona Hard Seltzer, Corona Premier, Pacifico, Porsche, Porsche Dealer Marketing Services, Spirit Airlines, TIKI Brand, ECHO Power Equipment, Naked juices and Tropicana.

People

  • Brian Cooper

    Brian Cooper

    Senior Vice President, Executive Director of Production Operations and Services

    Upon meeting Brian, you might think his most impressive accomplishment is his lumberjack-meets-ZZ Top beard. But you would be wrong. Brian has a wealth of experience as a problem-solver that helps C-K and our clients produce content across every media channel. There’s a reason for that. Brian brings a platform-agnostic, can-do attitude to any idea he sees. And he not only finds ways to get stuff produced, he spots extensions and spinoffs nobody thought of. Let’s just say he’s got a lot of tools in his box. Not to mention a tiny bottle of beard oil.
  • Brian Nienhaus

    Brian Nienhaus

    Executive Vice President, Managing Director

    Brian comes across as a nice guy. And in fact is a nice guy. But if there’s a competitor in the way of your brand, watch out. Brian is one of many C-Kers who’ve boomeranged back here after stints elsewhere (we don’t know what it is, people just can’t quit us). In Brian’s case, those stints included AT&T, McDonald’s and numerous other highly complex organizations. Brian combines a team-oriented, client-centric approach with a ruthless desire to win and has a history of ramping up and building large teams to service complex, multi-layered clients. Like we said, competitors beware.
  • Peter Krivkovich

    Peter Krivkovich

    Chairman and CEO

    Peter is the founder of what Cramer-Krasselt has become. He’s been with the company since 1981, when his own agency was purchased by C-K. He got his start in the business on the client side at Kemper Insurance, and a fair amount of time at Leo Burnett. Born in Eastern Europe, Peter speaks fluent Russian, and its spirit can be felt in his fiery sense of determination to help clients bury their competition. He’s been AdWeek’s Midwest Executive of the Year. Advertising Age named him one of the 100 Best and Brightest People in Advertising. Peter has been on numerous corporate and charity boards, including The Ad Council, the National Board of the 4A’s, ICOM, Prentice Hospital, Terra Museum and Victory Park Funds.
  • Karen Seamen

    Karen Seamen

    President, Chief Operating Officer

    Karen won’t admit how long ago she started as an account supervisor. Today, she runs C-K. She’s helped manage some of our stunning successes and C-K’s largest office. Now she’s responsible for operations across the C-K network. Karen has been a driving force in managing C-K’s innovative single bottom- line, “no silos” model. She’s killer at understanding branding and brand architecture but struggled with architects during our office renovation. She’ll stick to brand architecture. She is also on the National Board of the 4A’s, The Ad Council, Chicago Advertising Federation, Strategic Committee of International ICOM and The Garfield Park Conservatory. Karen’s been named one of 40 “Women to Watch” by Advertising Age, one of the “Top Women from Pittsburgh” and one of Crain’s “Women to Watch.” Her hobbies are conference calls, salads and juggling.
  • Betsy Brown

    Betsy Brown

    Executive Vice President, Managing Director

    Betsy has been an instrumental part of Cramer-Krasselt’s success for over 25 years. While things have certainly changed over her impressive tenure at C-K, one thing that has stayed constant is her love for the diverse talent entering the business. Finding, nurturing and growing this talent is what gives Betsy a great sense of satisfaction. Community involvement is a core tenant for Betsy. Currently, she sits on the board for Penfield Children’s Center. Additionally, she has sat on the board for Sojourner Family Peace Center and the Milwaukee Public Museum. When Betsy isn’t on a conference call or visiting a client, you’ll likely find her watching her two boys at a baseball or soccer game. In between all that, she’ll squeeze in a good run or a workout at OrangeTheory where she’ll brag that she is breaking records in her age group. Good thing she’s an energy junkie.
  • Andrew Meyer

    Andrew Meyer

    Senior Vice President, Executive Creative Director

  • Todd Stone

    Todd Stone

    Senior Vice President, Executive Creative Director

    “Awesome is not awesome enough.” Todd swears he would tattoo these words prominently on his back if he had been blessed with slightly broader shoulders. And wasn’t deathly scared of needles. This mantra has guided Todd to smarter ideas for all sorts of happy clients over the years. He’s worked on iconic brands like Expedia.com, Porsche, Ford Motor Company, AT&T, American Express, PNC Bank, Baird and Fidelity Investments. And all of them have had just the right amount of awesome.
  • Damon Kaydo

    Damon Kaydo

    Senior Vice President, Executive Director of Media

    Damon believes success can be a process and approach, versus simply an outcome. Even when talking to his parents. He is a proven thought leader and innovator, having received numerous global awards for work spanning over 50 clients within many challenging category verticals. To stay ahead of the curve, Damon enjoys balancing data-informed, technology-driven media with aggressive client goals and desired business outcomes. Damon enjoys continuously learning about new trends and technology, as well as the latest social media, gaming and apps. His knowledge is constantly tested by his three children, who barrage him with TikTok, YouTube, Fortnite and everything in between. But perhaps the true test of Damon’s philosophy about success will be judged by his ability to explain what an NFT is to his parents. We’ll keep you posted.
  • Courtney Perigo

    Courtney Perigo

    Senior Vice President, Executive Director of Data Sciences

    Courtney has a few interests in the world of data. Like: machine intelligence and learning; data science and engineering; programmatic media and creative; media testing; market demand; multimedia audience measurement; buyer behavior; audience segmentation; media planning; market trends; analytics leadership. Phew. What ties all of it together? His passion is for learning why consumers make specific choices and creating data-driven activations for C-K’s clients. Courtney cut his teeth as a media planner before crossing over to the world of analytics where he’s made significant contributions in leadership roles over the past 15 years.
  • Maria Frost

    Maria Frost

    Vice President, Executive Director of PR/Social

    Maria likes to be in the know – whether it’s the newest restaurant opening in Chicago or what people are saying about brands online. And she’s passionate about finding these insights and applying them to content strategies. Maria joined C-K in October 2017 and has lent her talents to Constellation Brands, Alzheimer’s Association, Porsche and many others. Previous to C-K, Maria’s client experience included Disney, Olive Garden, ConAgra Foods, Huggies, PayPal and Kellogg’s. While Maria has always been grounded in the digital and social space, she’s worn many hats over the years, including account management, project management, analyst, community manager, copywriter, strategist and planner. (In case you’re wondering, copywriter is definitely the most fashion-forward hat.) Maria holds a B.A. from Auburn University in Public Relations and has lived in Chicago for the past eight years.
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