Corona Extra / Pacifico Beerc-k.com
C-K's SVP, Executive Director of Media Stephani Estes talks to Thrive Global about embracing change, the pandemic, being a leader and a busy mom.
Thrive Global, 09/24/2020
Leading independent marketing and communications agency Cramer-Krasselt (C-K) certainly has something to trumpet about these days. The agency just received nine awards from the Publicity Club of Chicago (PCC), following its annual Golden Trumpet award show. Tropicana was recognized for the Buell Technology award for the Vitamin C Meter campaign. This award honors the creative use of technology to effectively build a brand.
REEL Chicago, 09/16/2020
C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called "The Wheelman" for their bicycle club in Milwaukee, Wisconsin.
Even with the persistence of COVID-19, and no end in sight, Americans are still finding ways to reimagine summer fun and vacations and to prepare for what may come when school “resumes” in the fall. We put together a special summer edition of our COVID-19 reports to identify trends that are helping to shape our very unusual summer and the implications for brands.
Cramer-Krasselt was honored with 10 awards, including the top award, from The Public Relations Society of America (PRSA), Chicago chapter, following its annual gala Thursday, July 16, 2020. The PRSA Chicago Skyline Awards are the city’s premier honor for public relations and communications, celebrating creativity and innovation in public relations that leads to meaningful business impact and results.
|Client||Start Year||End Year|
|Cedar Fair (Cedar Point, Knott's Berry Farm and more) - [13 amusement parks]||2011||Current|
|Corona Extra / Pacifico Beer||1993||Current|
|Cotton Council International||2016||Current|
|Edward Jones Investments||2010||Current|
|T. Marzetti Company (16 CPG Brands)||2018||Current|
C-K is one of the largest independent, totally integrated agencies in the country with over $700 million in billings, nearly $400 million in media assets under management and 61% of revenue from digital.
With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It’s how we helped Porsche achieve 10 years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% in a single year.
We’ve done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.
Major brands include Alzheimer’s Association, Cedar Fair Entertainment Company (Knott’s Berry Farm, Cedar Point and additional properties), Cintas, Corona Extra, Edward Jones, Marzetti Salad Dressing (plus 15 brands), Pacifico Beer, Porsche and Tropicana.
Chairman and CEO
President, Chief Operating Officer
Vice Chairman, Chief Creative Officer
Senior Vice President, Executive Creative Director
Senior Vice President, Executive Director of Media
Senior Vice President, Director of PR/Social
Senior Vice President, Executive Director of Production Operations and Services
Senior Vice President, Director of Data Strategy and Utilization