Tropicana - Sip Your Sunshine

PepsiCo (Tropicana)


  • creative
  • CPG beverage

Cramer-Krasselt’s work for Tropicana places brightness and optimism center stage to highlight special moments of genuine warmth shared with family and friends. The “Sip Your Sunshine” campaign for Tropicana’s Pure Premium Orange Juice slows the busy world down during these moments—Tropicana moments—to focus on the pure enjoyment of the juice.