Known globally for its record-breaking roller coasters and 16-year reign as “The Best Amusement Park in the World,” Cedar Point had long been a thrill-seeker’s destination. But few knew it also offered a full resort experience—complete with a mile-long beach and a collection of hotels, including the newly renovated, iconic Hotel Breakers. Something for every member of the family.

Following a multi-million dollar refresh of The Breakers, Cedar Point partnered with Cramer-Krasselt to shift perception—from a day-trip park to a full-scale vacation destination.

We started with data. By analyzing attendance and mapping opportunity scores by market, we uncovered a surprising insight: a large share of Cedar Point’s guests were coming from cities where advertising had gone quiet. This sparked a new multi-market tourism campaign targeting Chicago, Pittsburgh, Indianapolis, Fort Wayne, and Grand Rapids.

Through a surround-sound media strategy—Search, Social, Local Magazines, TV, Radio, and OOH—we invited families to rediscover the magic of an easy, unforgettable getaway on Lake Erie.

The result? While the parent company does not share park-level data, Cedar Point saw double-digit increases in both attendance and hotel bookings across campaign markets—reestablishing itself as more than a park: a true Midwest escape.