A 2018 Effie Shopper Marketing Award winner in Category/Aisle Evolution, this case study features how Cramer-Krasselt took Metro Market from a giant big box to a store that felt like a public market with an adventurous boutique shopping experience. The transformation inspired younger millennial shoppers to return to the store and delighted them with the new experiences they crave.
Metro Market Shopper Marketing Effie Award Winner
Kroger (3 Divisions)
- Shopper Marketing
- Environment Design
- Effie Winner