Metro Market Shopper Marketing Effie Award Winner

Kroger (3 Divisions)

Case Study

  • Design
  • Grocery
  • UX
  • Shopper Marketing
  • Environment Design
  • Effie Winner

A 2018 Effie Shopper Marketing Award winner in Category/Aisle Evolution, this case study features how Cramer-Krasselt took Metro Market from a giant big box to a store that felt like a public market with an adventurous boutique shopping experience. The transformation inspired younger millennial shoppers to return to the store and delighted them with the new experiences they crave.