When UWG enrollment numbers started to drop after COVID-19, Crawford developed the “I Am West” campaign, putting UWG in the spotlight it deserves as a top-choice school. We showcased the school’s empowered student body and programs designed to ensure students’ success when they graduate.
The results? Remarkable. Undergraduate enrollment grew by 12.7% and graduate enrollment surged by over 30%, reaching record enrollment in 2024.